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Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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Group M_IBM Q119
Published By: Hewlett Packard Enterprise     Published Date: Jan 31, 2019
With the maturing of the all-flash array (AFA) market, the established market leaders in this space are turning their attention to other ways to differentiate themselves from their competition besides just product functionality. Consciously designing and driving a better customer experience (CX) is a strategy being pursued by many of these vendors.This white paper defines cloud-based predictive analytics and discusses evolving storage requirements that are driving their use and takes a look at how these platforms are being used to drive incremental value for public sector organizations in the areas of performance, availability, management, recovery, and information technology (IT) infrastructure planning.
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Hewlett Packard Enterprise
Published By: Sage People     Published Date: Jan 04, 2019
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people
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Sage People
Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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Emarsys
Published By: Emarsys     Published Date: Dec 20, 2018
Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step-by-step, and for many companies it all starts with email.
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Emarsys
Published By: Google Apigee     Published Date: Feb 05, 2019
Enterprises can extend their services with scale and speed that would have been unthinkable just a few years ago. They can focus on their core strengths while leveraging resources from other ecosystem participants, creating richer, more valuable digital experiences than most companies have the resources to produce alone and spreading their businesses to new audiences and markets. The speed of change and the range of opportunities are dizzying—which is why it’s so easy for businesses to hit hurdles or chart the wrong course.
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Google Apigee
Published By: Lenovo - APAC     Published Date: Jan 28, 2019
Asian ICT infrastructure investment is exploding as businesses review and modernise their data-centre architectures to keep up with the service demands of a growing and increasingly sophisticated population. Demand for cloud services, particularly to support big-data analytics initiatives, is driving this trend. Frost & Sullivan, for example, believes the Asia-Pacific cloud computing market will grow at 28.4 percent annually through 2022. Despite this growth, many businesses are also rapidly realising that public cloud is not the best solution for every need as theydo not always offer the same level of visibility, performance, and control as on-premises infrastructure.This reality is pushing many companies towards the middle ground of hybrid IT, in which applications and infrastructure are distributed across public cloud and self-managed data centre infrastructure. Read about Medical company Mutoh and how it took advantage of the latest technology.
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lenovodcg, nutanix, hyperconvergedinfrastructure, hci
    
Lenovo - APAC
Published By: Lenovo - APAC     Published Date: Feb 11, 2019
Asian ICT infrastructure investment is exploding as businesses review and modernise their data-centre architectures to keep up with the service demands of a growing and increasingly sophisticated population. Demand for cloud services, particularly to support big-data analytics initiatives, is driving this trend. Frost & Sullivan, for example, believes the Asia-Pacific cloud computing market will grow at 28.4 percent annually through 2022. Despite this growth, many businesses are also rapidly realising that public cloud is not the best solution for every need as theydo not always offer the same level of visibility, performance, and control as on-premises infrastructure.This reality is pushing many companies towards the middle ground of hybrid IT, in which applications and infrastructure are distributed across public cloud and self-managed data centre infrastructure. Read about Medical company Mutoh and how it took advantage of the latest technology.
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lenovodcg, nutanix, hyperconvergedinfrastructure, hci
    
Lenovo - APAC
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
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Larsen & Toubro Infotech(LTI)
Published By: Pattern     Published Date: Jan 09, 2019
Like it or not, your products will appear on online marketplaces. The question is whether your company can assert the control over your online sales necessary—particularly on marketplaces— to win in this dynamic market environment. Read on to learn more about these challenges— and what your company can do to be positioned to win.
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Pattern
Published By: Oracle     Published Date: Feb 20, 2019
6 Reasons Supply Chain Leaders Move to the Cloud To meet market needs and effectively compete, organizations demand visibility, agility, and integration from their supply chains. Traditional SCM platforms simply can’t keep up—and leaders are leveraging the cloud to build more adaptable models.
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Oracle
Published By: Oracle     Published Date: Jan 28, 2019
Market Perspectives: Making Blockchain a Reality in Retail Enterprises
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Oracle
Published By: Domino Data Lab     Published Date: Feb 08, 2019
As organizations increasingly strive to become model-driven, they recognize the necessity of a data science platform. According to a recent survey report “Key Factors on the Journey to Become Model-Driven”, 86% of model-driven companies differentiate themselves by using a data science platform. And yet the question of whether to build or buy still remains. This paper presents a framework to facilitate the decision process, and considers the four-year projection of total costs for both approaches in a sample scenario. Read this whitepaper to understand three major factors in your decision process: Total cost of ownership - Internal build costs often run into the tens of millions Opportunity costs - Distraction from your core competency Risk factors - Missed deadlines and delayed time to market
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Domino Data Lab
Published By: Sangoma     Published Date: Jan 30, 2013
IP communications across multiple, sometimes untrusted, networks needs to be normalized, managed and secured. As part of the most cost-effective, easiest to manage line of Session Border Controllers on the market. Read to learn how they can help you.
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ip communications, sangoma, ip firewall, datasheet, sangoma, session border control, carrier appliance, networking, knowledge management, business technology
    
Sangoma
Published By: Sangoma     Published Date: Jan 30, 2013
Sangoma has introduced the most cost-effective, easiest to provision and easiest to manage line of enterprise SBCs on the market. The four available options deliver maximum flexibility when selecting a solution -- Learn how they can help you.
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sangoma session border controllers, sbc series, carriers, enterprise, cost effective, easy to manage, sbc, networking, knowledge management, business technology
    
Sangoma
Published By: Sangoma     Published Date: Jan 30, 2013
The most cost effective, easiest to provision, and easiest to manage line of SBCs on the market. Sangoma's Vega Enterprise SBC provides full-featured protection and easy interconnection at the edge of enterprise networks.
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sbc, enterprise appliance, vega sbc, sangoma, datasheet, cost effective solution, networking, knowledge management, business technology
    
Sangoma
Published By: Sangoma     Published Date: Jan 30, 2013
The most cost effective, easiest to provision, and easiest to manage line of Session Border Controllers on the market. Sangoma’s Vega Enterprise SBC VM/Hybrid provides full-featured protection and easy interconnection.
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vega sbc, enterprise, vm hybrid, data sheet, easy to use, cost effective, sbc solution, networking, knowledge management, business technology
    
Sangoma
Published By: Sangoma     Published Date: Jan 30, 2013
The most cost-effective, easiest to provision, and easiest to manage line of SBCs on the market. Sangoma’s Vega Enterprise SBC VM/Software provides full-featured protection and easy interconnection at the edge of enterprise networks.
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sbc, vega sbc enterprise, vm/software, sangoma, session boarder control, ip communication, networking, knowledge management, data management, business technology
    
Sangoma
Published By: Genesys     Published Date: Feb 12, 2019
To remain competitive in an increasingly customer-centric world, mid-sized organizations are undergoing digital transformations of their contact centres. IDC surveyed companies in 27 countries globally, including companies from Europe, Middle East and Africa (EMEA), to examine the current market dynamics of cloud-enabled customer service environments. Eighty-five percent of the respondents fell within the small to mid-sized category with contact centres with 300 seats or fewer. Get this paper to access complete survey results for EMEA and to gain key insights including: Nearly 65% of respondents in EMEA already use or are in the process of implementing cloud-based contact centre solutions Only 13% of respondents in EMEA indicated that they currently are using a public cloud environment, the lowest among all geographies worldwide Drivers, benefits and challenges for adopting cloud contact centre technology
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
To remain competitive in an increasingly customer-centric world, mid-sized organizations are undergoing digital transformations of their contact centres. IDC surveyed companies in 27 countries globally, including companies from Europe, Middle East and Africa (EMEA), to examine the current market dynamics of cloud-enabled customer service environments. Eighty-five percent of the respondents fell within the small to mid-sized category with contact centres with 300 seats or fewer. Get this paper to access complete survey results for EMEA and to gain key insights including: Nearly 65% of respondents in EMEA already use or are in the process of implementing cloud-based contact centre solutions Only 13% of respondents in EMEA indicated that they currently are using a public cloud environment, the lowest among all geographies worldwide Drivers, benefits and challenges for adopting cloud contact centre technology
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
To remain competitive in an increasingly customer-centric world, mid-sized organizations are undergoing digital transformations of their contact centres. IDC surveyed companies in 27 countries globally, including companies from Europe, Middle East and Africa (EMEA), to examine the current market dynamics of cloud-enabled customer service environments. Eighty-five percent of the respondents fell within the small to mid-sized category with contact centres with 300 seats or fewer. Get this paper to access complete survey results for EMEA and to gain key insights including: Nearly 65% of respondents in EMEA already use or are in the process of implementing cloud-based contact centre solutions Only 13% of respondents in EMEA indicated that they currently are using a public cloud environment, the lowest among all geographies worldwide Drivers, benefits and challenges for adopting cloud contact centre technology
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
What if the cloud could radically improve your customer’s experience, your operations, and your bottom line? There’s a reason why many organisations are taking advantage of the benefits of cloud for contact centers. This eBook, focuses on two profiles for small contact centers, small business and small of large – a small contact center that is part of a much larger enterprise. Get key insights from independent market research that will help you make a case to take your customer communications platform to the cloud. With the right solution, your business can benefit from enterprise-quality capabilities at a price you can afford. And you can realise a return on investment in as little as three months! Download this eBook and learn: How to calculate ROI and time-to-value in different types of small contact center profiles What factors to consider when selecting a cloud vendor Three common myths about the cloud
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
Forrester Research has found that companies that prioritise their customer experience transformation perform better. Companies included in their report, “Drive Marketing and CX Convergence with Modern Technology,” experienced: 68% increase in revenue 67% improvement in market differentiation 72% acceleration of digital business Delivering customer experiences that produce results like this requires a strategic approach across your company and the ability to turn disparate interactions into a consistent, personalised customer journey. Read this ebook for three strategies that get you started.
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Genesys
Published By: Epicor     Published Date: Jan 09, 2019
If you’re a manufacturing business in the market for an enterprise resource planning (ERP) solution, this study is for you .
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Epicor
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