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Published By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
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content marketing, content management, enterprise content management, publishing, data, content transformation, document transformation, document conversion, sharepoint, filenet, documentum, ecm, opentext, archive, assets, digital assets, networking, it management, knowledge management, data management
    
Adlib Software
Published By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
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strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers, emarketing, roi, networks, social networking
    
StrongMail
Published By: WhatCounts     Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
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whatcounts, email marketing, subscriber lists, email database, databasing
    
WhatCounts
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data, conversion, marketing roi, direct mail campaign, multi channel marketing, integrated marketing campaign, lead generation, campaign management, tracking and measurement, reports and analytics, marketing dashboard
    
Mindfire
Published By: HP     Published Date: Dec 03, 2015
The 2015 Service Virtualization Market Snapshot™ REPORT by Voke Research provides real-world data to help you justify the investment in service virtualization.
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service virtualization, data, market snapshot, voke research, software development, knowledge management
    
HP
Published By: Zaloni     Published Date: Apr 24, 2019
Why your data catalog won’t deliver significant ROI According to Gartner, organizations that provide access to a curated catalog of internal and external data assets will derive twice as much business value from their analytics investments by 2020 than those that do not. That’s a ringing endorsement of data catalogs, and a growing number of enterprises seem to agree. In fact, the global data catalog market is expected to grow from US$210.0 million in 2017 to US$620.0 million by 2022, at a Compound Annual Growth Rate (CAGR) of 24.2%. Why such large and intensifying demand for data catalogs? The primary driver is that many organizations are working to modernize their data platforms with data lakes, cloud-based data warehouses, advanced analytics and various SaaS applications in order to grow profitable digital initiatives. To support these digital initiatives and other business imperatives, organizations need more reliable, faster access to their data. However, modernizing data plat
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Zaloni
Published By: SAP     Published Date: Sep 28, 2018
The consumer products industry is changing slower than it ever will and faster than it ever has. And customer demands are evolving at speeds never seen before. For companies serious about innovating at scale and transforming their business in order to dominate their market, it will take innovative thinking, disruptive technology and near flawless execution. This challenge, perhaps best described as the perfect blend of art and science, is more than achievable, but only if you have the right partner. Which is why we want you to meet Leonardo, by SAP. SAP Leonardo is a digital innovation system that enables organizations of all sizes to transform at scale with minimal risk and disruption. SAP Leonardo brings new technologies and services together to help businesses power their digital transformation. SAP Leonardo proves that truly transformative and sustainable innovation happens when technology, people, and data are combined
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customer experience & engagement, digital transformation, sap
    
SAP
Published By: SAP     Published Date: Sep 28, 2018
"The high-tech industry is changing slower than it ever will and faster than it ever has. And customer demands are evolving at speeds never seen before.For companies serious about innovating at scale and transforming their business in order to dominate their market, it will take innovative thinking, disruptive technology and near flawless execution. This challenge, perhaps best described as the perfect blend of art and science, is more than achievable, but only if you have the right partner. Which is why we want you to meet Leonardo, by SAP. SAP Leonardo is a digital innovation system that enables organizations of all sizes to transform at scale with minimal risk and disruption. SAP Leonardo brings new technologies and services together to help businesses power their digital transformation. SAP Leonardo proves that truly transformative and sustainable innovation happens when technology, people, and data are combined. "
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customer experience & engagement, digital transformation, sap
    
SAP
Published By: SAP     Published Date: Sep 28, 2018
The Industrial Machinery industry is changing slower than it ever will and faster than it ever has. And customer demands are evolving at speeds never seen before. For companies serious about innovating at scale and transforming their business in order to dominate their market, it will take innovative thinking, disruptive technology and near flawless execution. This challenge, perhaps best described as the perfect blend of art and science, is more than achievable, but only if you have the right partner. Which is why we want you to meet Leonardo, by SAP. SAP Leonardo is a digital innovation system that enables organizations of all sizes to transform at scale with minimal risk and disruption. SAP Leonardo brings new technologies and services together to help businesses power their digital transformation. SAP Leonardo proves that truly transformative and sustainable innovation happens when technology, people, and data are combined.
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customer experience & engagement, digital transformation, sap
    
SAP
Published By: SAP     Published Date: Sep 28, 2018
The retail industry is changing slower than it ever will and faster than it ever has. And customer demands are evolving at speeds never seen before. For companies serious about innovating at scale and transforming their business in order to dominate their market, it will take innovative thinking, disruptive technology and near flawless execution. This challenge, perhaps best described as the perfect blend of art and science, is more than achievable, but only if you have the right partner. Which is why we want you to meet Leonardo, by SAP. SAP Leonardo is a digital innovation system that enables organizations of all sizes to transform at scale with minimal risk and disruption. SAP Leonardo brings new technologies and services together to help businesses power their digital transformation. SAP Leonardo proves that truly transformative and sustainable innovation happens when technology, people, and data are combined.
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customer experience & engagement, digital transformation, sap
    
SAP
Published By: SAP     Published Date: Sep 28, 2018
The utilities industry is changing slower than it ever will and faster than it ever has. And customer demands are evolving at speeds never seen before. For companies serious about innovating at scale and transforming their business in order to dominate their market, it will take innovative thinking, disruptive technology and near flawless execution. This challenge, perhaps best described as the perfect blend of art and science, is more than achievable, but only if you have the right partner. Which is why we want you to meet Leonardo, by SAP. SAP Leonardo is a digital innovation system that enables organizations of all sizes to transform at scale with minimal risk and disruption. SAP Leonardo brings new technologies and services together to help businesses power their digital transformation.SAP Leonardo proves that truly transformative and sustainable innovation happens when technology, people, and data are combined.
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SAP
Published By: SAP     Published Date: Sep 28, 2018
"The automotive industry is changing slower than it ever will and faster than it ever has. And customer demands are evolving at speeds never seen before. For companies serious about innovating at scale and transforming their business in order to dominate their market, it will take innovative thinking, disruptive technology and near flawless execution. This challenge, perhaps best described as the perfect blend of art and science, is more than achievable, but only if you have the right partner. Which is why we want you to meet Leonardo, by SAP. SAP Leonardo is a digital innovation system that enables organizations of all sizes to transform at scale with minimal risk and disruption. SAP Leonardo brings new technologies and services together to help businesses power their digital transformation. SAP Leonardo proves that truly transformative and sustainable innovation happens when technology, people, and data are combined."
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customer experience & engagement, digital transformation, sap
    
SAP
Published By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
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location data, mapping, here technologies
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies
Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
    
ExactTarget
Published By: Hewlett Packard Enterprise     Published Date: Oct 23, 2017
Midsized firms operate in the same hypercompetitive, digital environment as large enterprises—but with fewer technical and budget resources to draw from. That’s why it is essential for IT leaders to leverage best-practice processes and models that can help them support strategic business goals such as agility, innovation, speed-tomarket, and always-on business operations. A hybrid IT implementation can provide the infrastructure flexibility to support the next generation of high-performance, data-intensive applications. A hybrid foundation can also facilitate new, collaborative processes that bring together IT and business stakeholders.
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digital environment, hyper competitive, business goals, hybrid it, technology, hpe
    
Hewlett Packard Enterprise
Published By: Hitachi Vantara     Published Date: Mar 08, 2019
Business leaders recognize that their industries and markets are either being disrupted or have the potential to be disrupted by nimble digital players. In order to compete, senior IT leaders need to modernize their data centers. In this Forbes Insights Executive Briefing, learn how to embrace an agile data infrastructure, modern data protection, and intelligent operations to reap the benefits of a truly modernized data center.
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Hitachi Vantara
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
If your business is like most, you are grappling with data storage. In an annual Frost & Sullivan survey of IT decision-makers, storage growth has been listed among top data center challenges for the past five years.2 With businesses collecting, replicating, and storing exponentially more data than ever before, simply acquiring sufficient storage capacity is a problem. Even more challenging is that businesses expect more from their stored data. Data is now recognized as a precious corporate asset and competitive differentiator: spawning new business models, new revenue streams, greater intelligence, streamlined operations, and lower costs. Booming market trends such as Internet of Things and Big Data analytics are generating new opportunities faster than IT organizations can prepare for them.
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Hewlett Packard Enterprise
Published By: SAP     Published Date: May 18, 2014
The technology market is giving significant attention to Big Data and analytics as a way to provide insight for decision making support; but how far along is the adoption of these technologies across manufacturing organizations? During a February 2013 survey of over 100 manufacturers we examined behaviors of organizations that measure effective decision making as part of their enterprise performance management efforts. This Analyst Insight paper reveals the results of this survey.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management, business insights, architecture, business intelligence, big data tools, it management, knowledge management
    
SAP
Published By: Hewlett Packard Enterprise     Published Date: Feb 05, 2018
As businesses plunge into the digital future, no asset will have a greater impact on success than data. The ability to collect, harness, analyze, protect, and manage data will determine which businesses disrupt their industries, and which are disrupted; which businesses thrive, and which disappear. But traditional storage solutions are not designed to optimally handle such a critical business asset. Instead, businesses need to adopt an all-flash data center. In their new role as strategic business enablers, IT leaders have the responsibility to ensure that their businesses are protected, by investing in flexible, future-proof flash storage solutions. The right flash solution can deliver on critical business needs for agility, rapid growth, speed-to-market, data protection, application performance, and cost-effectiveness—while minimizing the maintenance and administration burden.
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data, storage, decision makers, hpe
    
Hewlett Packard Enterprise
Published By: Sage     Published Date: Nov 26, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work are changing. Employees are more diverse, mobile and technologically savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything from attracting and keeping the best talent to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people better and
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Sage
Published By: Cisco EMEA     Published Date: Nov 08, 2018
Digital transformation (DX) — a technology-driven business strategy — enables firms to gain or expand their competitive differentiation by embracing data-driven decision-making processes, whether for increasing operational efficiencies, developing new products and services, increasing customer satisfaction and retention, or getting a better intelligence on the market. Big Data and analytics (BDA) applications form the foundation for enterprisewide digital transformation initiatives. To find out more download this whitepaper today.
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Cisco EMEA
Published By: Cisco EMEA     Published Date: Nov 08, 2018
You want your business to grow. Be profitable. And stay competitive. Having a robust network is key to your success. Cisco is the worldwide leader in technology. Our SMB portfolio delivers the reliable, scalable, and highly secure IT infrastructure that your business needs. Staying ahead of market trends is vital to the success of your business. Cisco can help keep your business on the move while helping to secure your data, devices, and infrastructure. To find out how, download this whitepaper today.
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Cisco EMEA
Published By: HPE     Published Date: Mar 02, 2016
For small and midsize businesses, the realities of a dynamic marketplace and ever-changing customer expectations pose continual challenges and opportunities. Big Data, the cloud and mobility are changing the way information moves and connections are made across the organization, offering productive potential while promising competitive advantage. But adoption of these advanced technologies will require a transformation in the capacities, functions and methods of IT.
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HPE
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