market development

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Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.
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emerging marketing, product development, product marketing, strategy, product planning, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
During the product planning process we typically gather feedback from customers, sales, services and other stakeholders. The question we don’t ask often enough is, "Why do you need those features?"
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product planning, product marketing, product development, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Asking your customers for input on future product direction can be a double- edged sword. If you're not asking the right questions, this process can create more headaches than it cures. Here are a few simple tips that should yield more useful customer feedback.
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emerging marketing, customers, feedback, product development, product planning, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
The problem with dividing product management into strategic and tactical camps is that most people shy away from the tactical label because it lacks the glamor of a strategist, not to mention all the hard work that goes with it. You can hardly blame them.
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product planning, product management, product marketing, product development, product, zigzag
    
ZIGZAG Marketing, Inc.
Published By: IBM     Published Date: Feb 25, 2008
Competitive pressures, increased marketplace demands and the constant need to reduce expenses have only intensified the demands put on companies to develop and deploy their software applications quickly, efficiently and cost-effectively. Read about the key barriers companies must cross as they attempt to streamline their software delivery processes and learn how to bridge the gap between development and operations in this paper.
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productivity, application development, software development, web development, ibm
    
IBM
Published By: IBM     Published Date: Mar 11, 2008
Regardless of what department you work in, it is business critical to ensure that your team members have easy and ready access to the latest information and project team members. Whether you work in sales, marketing, human resources, research and development, or any other functional area, you need a centralized virtual place where all of your team members can collaborate in realtime, share ideas and documents and be more productive online.
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ibm, corporate portal, portal, portals, ep campaign
    
IBM
Published By: IBM     Published Date: Mar 17, 2009
For most electronics and high tech companies, the Bill of Material (BOM) is the central hub of product definition activities. It conveys the information needed by various departments to get the product to market. However, current BOM development processes are not well-suited to today’s requirements.
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ibm, telelogic, global bom development, bill of material, product definition, ibm rational, product development
    
IBM
Published By: IBM     Published Date: Mar 17, 2009
For most high tech companies, the Bill of Materials (BOM) is the central hub of product definition activities. It conveys the information needed by various departments to get the product to market.During this one-hour web cast, the AberdeenGroup will discuss how Best-in-Class companies are not only addressing these challenges but are excelling in their product development processes. In addition, PTC and IBM Rational will show how high tech manufacturers' can synchronize system requirements, multiple design disciplines and internal systems to provide a single definition of a product - 'a single source of truth' - throughout the product development process.
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global bom development, bill of materials, ibm, telelogic, best in class, business continuity, ptc, ibm rational, aberdeen group
    
IBM
Published By: PTC     Published Date: Aug 21, 2009
In today's complex global life sciences marketplace, the ability to manage product information is a daunting task. The ability to ensure greater control over this critical product information has led to the development of a standard for product information throughout the European Union. If your company as not begun to think about PIM, now is the time, download this white paper immediately.
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best practices, enterprise resource planning, enterprise software, product lifecycle management, plm, pim, product information, catalog, catalogging, ptc
    
PTC
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
During the product planning process we typically gather feedback from customers, sales, services and other stakeholders. The question we don’t ask often enough is, "Why do you need those features?"
Tags : 
product planning, product marketing, product development, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Aconex     Published Date: Jun 18, 2008
Over the past three years there has been a sharp rise in the number of mega projects in boom markets such as the Middle East, and Asia. This has presented the opportunity for US firms to play a leading role in some of the most ambitious construction developments ever undertaken.
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construction, collaboration, project management, aconex, knowledge management
    
Aconex
Published By: Platform Computing     Published Date: Jul 16, 2008
This white paper primarily focuses on the expanding role of HPC management software in the HPC marketplace. The paper emphasizes its historical development and considers its business case and future prospects while dispensing with more elaborate technical analysis and product comparisons.
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middleware, platform computing, platform, software development
    
Platform Computing
Published By: GlobalSpec     Published Date: Nov 21, 2008
Download this kit to discover the latest information about how best to use your limited marketing resources (your peer's #1 problem) to drive more leads and sales.
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globalspec, rss, internet, e-mail, search engine marketing, web site development, banners, e-newsletter
    
GlobalSpec
Published By: GlobalSpec     Published Date: Nov 21, 2008
Discover marketing objectives, trends and expenditures in today's industrial marketplace including spending shifts in online advertising and the preferred media mix.
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globalspec, e-mail marketing, web development, roi, search engine optimization, banner ads, search ads, social media
    
GlobalSpec
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.
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aprimo, marketing operations, financial visibility, marketing resource management, it management, knowledge management
    
Aprimo, Inc.
Published By: VitbergLLC     Published Date: Feb 13, 2011
This whitepaper provides an overview of how professional serices firms can generate more leads and get more ROI from their investment in marketing and business development
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niche marketing, cpa firm marketing, law firm marketing, consulting firm marketing, professional services marketing, growth strategies, roi from marketing
    
VitbergLLC
Published By: Jive     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
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marketing campaigns, cmo, social, social media, campaign planning, campaign development
    
Jive
Published By: Jive     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
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marketing campaigns, cmo, social, social media, campaign planning, campaign development, content, sales colateral, product demos, white papers, advertising, social collaboration
    
Jive
Published By: HP     Published Date: May 05, 2014
Service virtualization and testing automation speed time-to-market: Discover how Walgreens has reduced application development cycle time (from 10 weeks to 5 to 7 weeks), transformed testing into a non-linear, agile process and ensured high quality of proprietary business applications using HP Application Lifecycle Management solutions. Walgreens is a leader in providing consumers with multi-channel access to pharmacy and health-and-wellness related goods and services
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hp uft, hp service virtualization, hp application, hp software tools, it case study, lifecycle intelligence, lifecycle management, alm, walgreens, services, hp performance center, it management
    
HP
Published By: Adobe     Published Date: May 15, 2014
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.
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adobe, web design, responsive web design, brand awareness, customer engagement, web analytics, smartphone, tablet, online marketing, web experience, web presence, roi, conversion rates, traffic, web development
    
Adobe
Published By: CA Technologies     Published Date: Jun 03, 2015
"The research shows DevOps delivers 18% faster time-to-market and 19% better app quality/performance. The application economy is motivating leaders to make critical changes across IT and the business, one of the most significant being the adoption of DevOps. For enterprise IT organizations who need to accelerate delivery of apps and provide customers with higher-quality software, faster, DevOps–with its focus on collaboration across IT domains from development to delivery–is increasingly the answer."
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
"The research shows DevOps delivers 18% faster time-to-market and 19% better app quality/performance. The application economy is motivating leaders to make critical changes across IT and the business, one of the most significant being the adoption of DevOps. For enterprise IT organizations who need to accelerate delivery of apps and provide customers with higher-quality software, faster, DevOps–with its focus on collaboration across IT domains from development to delivery–is increasingly the answer.
Tags : 
    
CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
The research shows DevOps delivers 18% faster time-to-market and 19% better app quality/performance. The application economy is motivating leaders to make critical changes across IT and the business, one of the most significant being the adoption of DevOps. For enterprise IT organizations who need to accelerate delivery of apps and provide customers with higher-quality software, faster, DevOps–with its focus on collaboration across IT domains from development to delivery–is increasingly the answer.
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CA Technologies
Published By: Acrolinx     Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
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global content impact index, brands, web pages, analysis, content marketing, roi
    
Acrolinx
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