market development

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Published By: IBM     Published Date: Aug 23, 2017
Banks today are continuously challenged to meet rigorous regulatory requirements. They must implement strict governance programs that enable them to comply with a wide variety of regulations stemming from the financial crisis that began in 2007, including the DoddFrank Act, Basel Committee on Banking Supervision regulations, the General Data Protection Regulation (GDPR), the Revised Payment Services Directive (PSD2) and the revised Markets in Financial Instruments Directive To keep pace with regulatory changes, many banks will need to reapportion their budgets to support the development of new systems and processes. Regulators continually indicate that the banks must be able to provide, secure and deliver high-quality information that is consistent and mature.
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risk mitigation, data aggregation, risk reporting, banking
    
IBM
Published By: Epicor     Published Date: Aug 14, 2018
As an automotive parts or components manufacturer, you may be both encouraged and challenged by a growing number of trends in the automotive marketplace. From disruptive trends in product developments—such as electric vehicles, advanced assistance and safety capabilities, and driverless vehicles—to trade tariff increases, regulation changes, and higher interest rates, it’s apparent that change is in the air Download now to learn more!
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Epicor
Published By: HERE Technologies     Published Date: Jan 08, 2019
The market for connected and embedded car navigation needs a kick-start. Lengthy design cycles and a fragmented supply chain have contributed to a sector that lags far behind consumer expectation and now sees Apple and Google as direct competitors for the in-vehicle experience space. OEMs need partners who can help them radically overhaul their navigation services, feature development, deployment, and monetization programs. This whitepaper outlines how HERE Technologies has created a new solution to kick-start the connected navigation market. This whitepaper will help you understand how the HERE Navigation on Demand service: • Delivers a new development approach and architecture to OEMs • Enables OEMs to offer consumers new and compelling services • Helps OEMs avoid costly developments and protracted roll-out periods
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auto, mapping, location data
    
HERE Technologies
Published By: HERE Technologies     Published Date: Feb 26, 2019
The market for connected and embedded car navigation needs a kick-start. Lengthy design cycles and a fragmented supply chain have contributed to a sector that lags far behind consumer expectation and now sees Apple and Google as direct competitors for the in-vehicle experience space. OEMs need partners who can help them radically overhaul their navigation services, feature development, deployment, and monetization programs. This whitepaper outlines how HERE Technologies has created a new solution to kick-start the connected navigation market. This whitepaper will help you understand how the HERE Navigation on Demand service: Delivers a new development approach and architecture to OEMs Enables OEMs to offer consumers new and compelling services Helps OEMs avoid costly developments and protracted roll-out periods
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location data, auto, mapping
    
HERE Technologies
Published By: G/O Digital     Published Date: Nov 13, 2014
Every year, consumers flock to malls, department stores and retailers - big and small - to score huge savings and deals on holiday gifts. All the while, these shoppers are chained at the hip to their smartphones and tablets to stay connected to what's happening in real time. Download this research report for a snapshot of how local search and mobile marketing streamline the path to in-store sales for small businesses.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: Infosys     Published Date: May 21, 2018
A major telecoms client was struggling with time to market. Keen to launch a new youth brand, it had a number of innovative value-added digital services it wanted to offer; but it was taking a long time to implement them. Launching a new brand meant a 12-15 month cycle, which was unacceptable. The reason was that, whenever anyone wanted to launch a new product or feature, they had to work on both the back-end and the front-end and then integrate it with the front end applications to make it work. This was so time-consuming and difficult that we were appointed to introduce a micro services layer in between, which would shorten development timescales.
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market, brand, launch, digital, services, client
    
Infosys
Published By: IBM     Published Date: Mar 28, 2008
More than likely you’ve heard quite a bit about service-oriented architecture (SOA) and how it holds the promises of quicker response to market trends, improved customer services and lower application development costs. From an infrastructure perspective, an SOA implementation contains all the same pieces and parts as your traditional environment.
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IBM
Published By: Junta42     Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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branding, content marketing, junta42, loyalty, zoomerang, branding, content development, editorial, b2b, behavioral, customer segment, media, content-specific
    
Junta42
Published By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
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b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting, target revenue goals, outbound sales, outbound marketing, demand generation, buying process, marketing productivity, sales productivity, b2b marketing, demand generation, outbound marketing, outbound sales, sales development team
    
LeadGenius
Published By: GoToWebinar     Published Date: Jul 08, 2011
A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales. This new eGuide outlines best practices for creating and delivering a successful Webinar series that gives your organization a solid competitive edge.
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citrix gotowebinar, live webinar, marketing webinar series development, eguide, competitve edge, key planning, content and distribution
    
GoToWebinar
Published By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, content, marketing, strategy, business, sales, pipeline, brand development, audience, sales, guide
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, b2b, content, marketing, strategy, networking
    
Oracle
Published By: Limelight Networks     Published Date: Feb 14, 2012
Learn how to turn content assets into online consumer engagement andhigher web conversion rates. In this report, you'll find: An overview of content marketing strategies and solutions Keys to content development success Must-haves for content
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Limelight Networks
Published By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
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storytelling, content marketing, marketing automation, aggregation, video, integration, sustainable workflow, target content, content pipeline, development workflow, content publishing, content distribution, global audience, mobile marketing
    
Limelight Networks
Published By: Limelight     Published Date: Sep 10, 2012
In this report you will learn best practices, tips and solutions for making content marketing a powerful part of your marketing programs.
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content marketing, content development, content publishing, marketing, social marketing, seo, search engine marketing, sem
    
Limelight
Published By: Aconex     Published Date: Jun 18, 2008
Over the past three years there has been a sharp rise in the number of mega projects in boom markets such as the Middle East, and Asia. This has presented the opportunity for US firms to play a leading role in some of the most ambitious construction developments ever undertaken.
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construction, collaboration, project management, aconex, knowledge management
    
Aconex
Published By: Platform Computing     Published Date: Jul 16, 2008
This white paper primarily focuses on the expanding role of HPC management software in the HPC marketplace. The paper emphasizes its historical development and considers its business case and future prospects while dispensing with more elaborate technical analysis and product comparisons.
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middleware, platform computing, platform, software development
    
Platform Computing
Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc, advertising, sponsored content, cognos, text analytics, unica, spss, natural language processing, nlp, business technology
    
IBM
Published By: IBM     Published Date: Jan 09, 2014
This IDC analyst white paper discusses an important sea change happening in IT: the development of expert integrated systems. Converged systems are becoming increasingly important in the systems market. Similarly, convergence is occurring in middleware core runtime services for application development and deployment that are being unified as an enterprise application platform. Given the similarity in derived value propositions, converged systems and platforms are coming together as integrated systems; with the addition of capabilities focused on deployment, management, and optimization, integrated systems become expert integrated systems.
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ibm, pureflex, integrated systems, pureflex system, legacy solution, uefi code, system management, platform infrastructure, system security, ibm pureflex, intrachassis communication, storage, data center
    
IBM
Published By: IBM     Published Date: Sep 27, 2013
As companies become more reliant on critical applications to manage business processes and to interact with their customers, the time to market for new solutions becomes a key success factor for the business. Over half of the organizations in the study cited accelerating new application development and deployment as an operational objective for deploying IBM PureSystems solutions. IBM PureSystems family is a portfolio of expert integrated systems built from the ground up to deliver an optimized hardware and software platform. Integrated systems combine compute, storage, networking, and management into factory pre-configured and pre-integrated solutions.
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ibm, ibm pureflex system, ibm flex system, applications, application delpoyment, application integration, integration, integrated system, it resources, computing, storage, networking, virtualization, business technology
    
IBM
Published By: IBM     Published Date: Feb 25, 2008
Competitive pressures, increased marketplace demands and the constant need to reduce expenses have only intensified the demands put on companies to develop and deploy their software applications quickly, efficiently and cost-effectively. Read about the key barriers companies must cross as they attempt to streamline their software delivery processes and learn how to bridge the gap between development and operations in this paper.
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productivity, application development, software development, web development, ibm
    
IBM
Published By: SearchIgnite     Published Date: Jun 25, 2010
SearchIgnite works with a variety of marketers across all online channels including email, display, social media and search, along with creative and website development.
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searchignite, media, display, media, dfa, onlince channels, marketers
    
SearchIgnite
Published By: GlobalSpec     Published Date: Nov 21, 2008
Download this kit to discover the latest information about how best to use your limited marketing resources (your peer's #1 problem) to drive more leads and sales.
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globalspec, rss, internet, e-mail, search engine marketing, web site development, banners, e-newsletter
    
GlobalSpec
Published By: IBM     Published Date: Oct 22, 2013
Info-Tech Research Group Vendor Landscape reports recognize outstanding vendors in the technology marketplace. This report notes that "IBM offers a comprehensive suite of products aimed at testing the most demanding and complex apps." For more, download the report today.
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ibm, info-tech, quality management, test champion report, microsoft, parasoft, software testing, vendor selection, market share, vendor landscape, infrastructure testing, future changes, development platform toolset, leveraging tool, testing functionality, product selection, vendor selection, information gathering, software testing solutions
    
IBM
Published By: Tenable     Published Date: Mar 07, 2018
Includes 5 tips for bridging the DevOps InfoSec gap. Across industries, in the public and private sector alike, the benefits of DevOps are undeniable: speed to market, improved service delivery and cost savings. At the same time, DevOps can create security blind spots that impact an entire enterprise. To understand why this happens and learn how you can bridge the gap between security and development, read: Information Security in the DevOps Age: Aligning Conflicting Imperatives. Topics covered include: - Rethinking the role of security - Shifting security left by focusing on code quality and prevention - Blind spots in containers and open source components - 5 tips for bridging the DevOps infosec gap Written by CyberScoop, this paper offers practical advice for DevOps and InfoSec professionals who want to realize the benefits of accelerated software development without jeopardizing enterprise security.
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secure devops, container security, docker, infosec
    
Tenable
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