market effect

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Published By: Jive Software     Published Date: Feb 24, 2014
With its in-depth guidance and independent third-party vendor evaluations, Gartner's Magic Quadrant market assessment can assist your organization in implementing an effective social business software solution.
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jive, human resources, social software, social media, workforce, workforce magagement, social business, social business software, software solution, third party vendor, software development
    
Jive Software
Published By: Movéo Integrated Branding     Published Date: Jul 11, 2013
Learn how technology is expanding modern marketing at an accelerated rate and how to strategically keep pace with the new technology without losing marketing's effectiveness
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b2b, marketing, innovation, collaboration, adaptation, strategy, technology, trends, transformation, channels, partnership, clients, integration, game-changing, branding, communications, bottom-line, research, challenges, change
    
Movéo Integrated Branding
Published By: Marketo     Published Date: Dec 12, 2016
Download The Definitive Guide to Social Media Marketing to learn: - How to create a social media marketing strategy - How to choose what social media platforms are right for your brand - What content you need to support your social media marketing - How often to post on social media (and how to create an editorial calendar) - How to measure the effectiveness of your social media campaigns - What team and tools you need to support your social media strategy
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marketo, marketing, social media, social media marketing
    
Marketo
Published By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
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integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo
Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Nov 19, 2015
As fast-growing companies achieve greater market penetration, gain more customers and their organization grows, they often run in to a wall where internal processes struggle to keep up with continued demand. The key challenge to supporting that growth is laying the groundwork to scale the business effectively and efficiently while maintaining customer service and support.
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integrated business systems, siloed applications, disparate software solutions, software platform, business processes
    
Netsuite DWASF Leads Display Q1 2015
Published By: Pluris     Published Date: May 05, 2015
Today's dynamic marketplace requires companies not only to maintain a consistent, effective message across marketing channels but to execute that messaging economically, maximizing the investment and consistently improving ROI. Download this white paper today to discover what tools you need to improve omni-channel marketing and increase marketing performance.
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pluris, performance marketing, omni-channel, cost effectiveness
    
Pluris
Published By: Uberflip     Published Date: Jan 19, 2016
The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place?
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uberflip, content, engagement, content, discoverability
    
Uberflip
Published By: LeadGenius     Published Date: Dec 22, 2016
Sales Velocity is an excellent Marketing-Sales alignment metric, because it combines high-level KPIs from both departments. In this whiteboard video, Lena Shaw, Director of Marketing & Growth at LeadGenius, shows marketing and sales leaders how to use sales velocity.
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b2b sales, sales velocity, sales alignment, marketing sales alignment, marketing metrics, sales metrics, sales effectiveness, sales productivity, sales funnel, revenue growth, revenue acceleration, sales cycle, sales behavior, marketing productivity, sales productivity, b2b marketing, account based marketing, demand generation, outbound marketing, outbound sales
    
LeadGenius
Published By: IBM     Published Date: Oct 13, 2017
Analytics is game-changing and can produce valuable insights from the ever-growing volume, velocity and variety of data. Business Intelligence (BI) provides the foundation for many types of Analytics. It enables companies to deliver exceptional customer experience, enhance marketing effectiveness, increase operational efficiencies, reduce financial risks, improve product quality and reliability, and so on. But businesses are also challenged to generate timecritical actionable insights and make a compelling financial business case for BI investments.
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ibm, cognos analytics, business intelligence, customer experience, marketing
    
IBM
Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus
Published By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
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video advertising, video ads, digital advertising, online advertising, brand advertising
    
Oath
Published By: Tenable     Published Date: Sep 14, 2018
"Insights and ideas to help you evaluate vendors and improve your security program. Organizations seeking to evaluate vulnerability assessment solutions turn to the “Gartner Market Guide for Vulnerability Assessment” for expert help in navigating the market. Tenable is pleased to provide a complimentary copy of the report. According to Gartner, “the vulnerability assessment (VA) market is mature, but is being challenged by the need to cover changing device demographics and emerging technologies and better represent true risk.” Gartner addresses these considerations and others in the 2018 Market Guide for Vulnerability Assessment, providing insights that will help you evaluate vendors and improve your security program. Topics covered: The scope of the market for vulnerability assessment solutions, common use cases and challenges Recommendations for identifying requirements and vendor selection criteria Changing device demographics and other trends impacting the market and effective v
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Tenable
Published By: EverString     Published Date: Jun 27, 2018
AI is having a growing impact on strategic go-to-market tasks, but you might be curious about how to find the right B2B sales and marketing AI platform for your organization. In this cheatsheet, we will walk through 4 things your team should look for in an AI platform to align and coordinate all of your sales and marketing activities more effectively.
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EverString
Published By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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Iterable
Published By: Vertica     Published Date: Jan 19, 2010
Pink OTC Market Inc. is the third largest U.S. equity trading marketing place. Learn how Pink OTC built a highly available and highly reliable (no downtime in a year of production use) data warehouse using Vertica's Analytic DBMS that cost-effectively stores billions of records and scales easily by simply adding CPUs without incurring additional licensing fees.
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pink, adr, data warehousing, vertica, dbms, database, analytical applications
    
Vertica
Published By: Balihoo     Published Date: May 28, 2010
One of the major challenges facing manufacturers' marketing teams in their efforts to make reseller co-op marketing more effective is at the very heart of what defines the century-old co-op marketing concept -- the coordination and execution of programs and financial transactions across two separate organizations. Today, when the manufacturer is working with hundreds if not thousands of different resellers, the scale and breadth of the effort can be overwhelming. However breakthroughs are not only possible today,but quite achievable by applying specialized and fully integrated technology solutions, bringing co-op marketing management into the modern age.
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co-op marketing, co-op advertising, reseller marketing
    
Balihoo
Published By: Balihoo     Published Date: Jul 09, 2010
Your franchisees' and affiliates' local marketing efforts could be 30% more effective!
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local marketing, local advertising, franchise marketing, reseller marketing
    
Balihoo
Published By: Progress Software Corporation CEP     Published Date: Jul 14, 2009
In the transport and logistics market where timing is critical, a matter of minutes can make or break a performance-based contract. Your success will depend on your organization's ability to visualize, monitor and act on internal events and external events that effect your operations.
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progress software, idc, complex event processing, apama, transport, logistics, kpi, greening, consolidation, lifecycle, business activity monitoring, bam, business process management, bpm, systems and operations management, active databases, business intelligence, cep, mom
    
Progress Software Corporation CEP
Published By: Marchex     Published Date: Nov 11, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
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marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen, online presence
    
Marchex
Published By: Marchex     Published Date: Oct 25, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
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marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen, online presence
    
Marchex
Published By: IBM Software     Published Date: Jul 29, 2010
See how BI provides the necessary insights to understand market opportunities, drive campaign effectiveness and deliver differentiated product offerings to key audiences.
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ibm software, cognos performance manager, business practice, performance management framework, roi, sales
    
IBM Software
Published By: SAS     Published Date: Jun 27, 2019
Imagine: Your pharmaceutical or medical device has been tested in carefully designed clinical trials and shown to meet required standards of efficacy and safety. It has gained regulatory approval and has gone to market. Now you want to know, does it measure up to its promise when used in the real world? Does it materially improve patient outcomes? Does it outperform alternative therapies? Does it achieve these outcomes at an appropriate value? Do you know which patients are most likely to benefit from it? Can you prove it, with statistical rigor? As the health care system moves toward a patient-centric, value-based approach, questions such as these are getting heightened scrutiny from all angles – from regula- tors, payers, providers and patients. And they should. Real-world evidence (RWE) can provide new insight into the benefits, risks and cost effectiveness of medicines and medical devices in actual use – evidence that can enable life sciences companies to develop better therapies
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SAS
Published By: IBM     Published Date: Aug 07, 2012
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
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predictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer, grow relationships, rfm analysis, business intelligence, customer wants
    
IBM
Published By: IBM     Published Date: Oct 23, 2012
Analytics is the key to understanding your Generation C customers-the "C" for connected-and marketing to their interests. Read on to understand customer behavior fuel interactive marketing.
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ibm, interactive marketing, customer behavior, consumer behavior, analyze, marketing effectiveness
    
IBM
Published By: IBM     Published Date: Jul 09, 2012
Technology trends are converging to create a perfect storm in the world of commerce-empowering customers while raising the bar for companies to meet new, more demanding customer expectations. Read this report to learn about solutions and services delivered by IBM and its Business Partners to help midsize companies market and sell more effectively.
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ibm, technology, software, customer, smb group research, storage, business technology
    
IBM
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