market effect

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Published By: Comcast Business     Published Date: Feb 16, 2017
When you’re running your own business, you have to wear many hats. But it’s tough to be an expert in everything from strategy to day-to-day execution across multiple functions: finance, operations, sales and marketing, HR, and more. This comprehensive guide offers tips and advice from a wide range of experts across to help you build, run, and grow your business effectively.
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Comcast Business
Published By: Pega     Published Date: May 24, 2016
Customers are evolving. They are evolving in the way they get information about products, what goes into making their purchase decision and ultimately how they buy. Businesses need to evolve and adapt how they manage their customer relationships. Customer Relationship Management (CRM) software was supposed to improve front-end customer engagement across marketing, sales and service. Unfortunately, most systems have the opposite result. Companies spend too much time integrating and maintaining disconnected systems and too little time nurturing relationships. Organizations need to transform their organizations from the inside out—embracing new processes and technologies that gathers, stores and gives them access to customer data so they gain more insight into their customers and therefore create more effective marketing and service programs. Download this Ebook and gain a better understanding of how a more robust CRM system can improve customer management.
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Pega
Published By: Pega     Published Date: May 24, 2016
As the marketing landscape continues to shift and evolve, marketers are being tasked with a multitude of responsibilities, not the least of which involves adopting new platforms and strategies to operate in a real-time world and provide relevant content across every conceivable delivery platform. This has opened a whole new world of challenges—and opportunities—for marketers as personalization has been brought to the forefront of the strategy for many organizations. These requirements are making it all the more imperative for organizations to be able to craft robust experiences that are targeted to the needs and desires of all of their customers. In a world where customers have a multitude of options for nearly everything they are looking to purchase—and where new contenders are willing to offer almost anything to gain their business and loyalty if given the opportunity—the demand to know and effectively engage customers has never been greater. Download this whitepaper and discover how
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Pega
Published By: CA Technologies     Published Date: Aug 26, 2016
Many breaches happen because of compromised privileged user accounts. Risks spread like wildfire in the dynamic traditional, virtualized and cloud environments common in enterprises today. One improperly authorized privileged account can cause widespread and irreparable damage to an organization’s infrastructure, intellectual property and brand equity, leading to sudden drops in market value, broad organizational disruption and costly compliance penalties. Effectively managing privileged access across your hybrid enterprise is an imperative to reducing security and compliance risks.
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CA Technologies
Published By: RSM US     Published Date: Apr 01, 2019
Middle market companies face a host of warehousing challenges that can limit growth and potentially hamper sustainability. Your organization must work to understand these issues and develop solutions to store, manage and move goods more effectively and therefore increase efficiency and productivity. With competition growing and new enhancements reaching the market on a regular basis, your company must be proactive to build and retain a competitive advantage. While each company is different, with unique issues and goals, the following four struggles are common across companies and their warehouses.
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RSM US
Published By: Adobe     Published Date: Feb 10, 2016
This white paper explains why marketing and IT must work together to effectively engage customers.
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it and marketing, digital, customer engagement, it and marketing partnerships, collaboration
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This white paper explains why marketing and IT must work together to effectively engage customers.
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it and marketing, digital, customer engagement, it and marketing partnerships, collaboration
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This white paper explains why marketing and IT must work together to effectively engage customers.
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it and marketing, digital, customer engagement, it and marketing partnerships, collaboration
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
Download Putting Email Marketing in Context to learn: - How to overcome common challenges of personalisation and email - Best practices for implementing contextual email on a low budget - How to measure the effect of your contextual marketing campaigns
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email marketing, personalised emails, marketing, customer service, customer interaction, contextual email
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Half a century later in the real corporate world, the revolution heralded in that scene is finally hitting the pivot point. Technology and creativity are fusing to make marketing campaigns exponentially more effective than they were just a decade ago.
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marketing, data, customer relationship
    
Adobe
Published By: Evariant     Published Date: Sep 07, 2016
Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service – with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.
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evariant, multi-channel marketing, hospital, patient engagement, digital marketing
    
Evariant
Published By: Evariant     Published Date: Nov 14, 2016
Changing healthcare market forces, such as value-based care models, consolidation, and payer mix erosion, have propagated declining margins and fueled hyper-competition among healthcare organizations vying for market share. In this new world, determining effective patient engagement strategies has become paramount for hospitals and health systems as they strive to acquire, retain, and re-activate patients, and, ultimately, drive revenue. Now, more than ever, it is critical that healthcare organizations create and maintain positive, lasting relationships with their patients, both current and prospective, working to attract them into their network and keep them there.
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healthcare crm, ehr, healthcare technology, marketing, patient acquisition, patient engagement
    
Evariant
Published By: Senn Delaney     Published Date: Sep 05, 2008
It's become a business imperative to maximize operational effectiveness, trim costs, standardize and streamline processes, achieve economies of scale and increase competitive advantage. Today's most successful leaders do this in a way that balances the greater good of the enterprise with the competing demands of their autonomous businesses that must respond to the individual needs of their markets. A more collaborative model that helps leaders of complex businesses to maximize effectiveness is gaining traction. Four prominent business leaders discuss their challenges and successes in shifting to this shared business model.
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senn delaney, customer focused, brand management, customer-centric, employee management, employee engagement
    
Senn Delaney
Published By: Sitrion     Published Date: Feb 11, 2016
Internal communications is a critical component to your company’s success. You need to think about the role of internal communications more strategically than ever before. Not just in the face of change events like acquisitions or a major market shift, but also to align your employees behind your vision, your strategy, and to drive daily productivity. This only works if you can communicate effectively with them and excite them about their work. Reaching employees and engaging them will help you successfully meet your goals.
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empowerment, workforce engagement, internal communication, human resources
    
Sitrion
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy, business technology
    
Cisco
Published By: CA Technologies     Published Date: Aug 21, 2017
In today’s application economy, market success is increasingly being defined by an organization’s ability to deliver multi-channel applications that provide an exceptional and differentiated customer experience. To deliver the service levels required, IT teams need to move to establish proactive IT monitoring approaches. This white paper offers an overview of the key requirements that must be met for IT teams to establish effective proactive monitoring capabilities.
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CA Technologies
Published By: Juniper Networks     Published Date: Aug 10, 2017
The digital economy is transforming the financial services sector. The pace of innovation is accelerating, customers have higher expectations than ever, and new competitors are emerging from nontraditional markets. At the same time, financial services has long been a favorite target of cyber attackers, and despite firms’ best efforts, cybersecurity threats are rising and attacks are more successful than ever. Financial services firms need a more effective, adaptable approach to detecting and stopping cyberthreats.
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account security, data management, network security, secure systems, application security, network performance, network diagnostics
    
Juniper Networks
Published By: CA Technologies EMEA     Published Date: Sep 11, 2018
Project and portfolio management or PPM software can make or break an organization’s ability to deliver. The recent growth in portfolio management as a strategic business function has led to many vendors of software related to elements of project execution “bolting on” project and portfolio management (PPM) modules. This is a clear attempt to try and get a piece of a growing, lucrative market. Twenty five years ago, PPM software was nothing more than project management software with the ability to publish or share information across projects. It was capable of doing a lot, but none of it was intuitive and therefore wasn’t particularly useful. Compared to today’s solutions, those products were dinosaurs. Since then, many vendors have invested a lot of money into their solutions, developing world-class offerings that can truly support effective management of the portfolio, and, more important, of the business that portfolio drives.
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CA Technologies EMEA
Published By: CA Technologies_Business_Automation     Published Date: Jun 29, 2018
Gartner’s Continuous Delivery Automation Magic Quadrant (MQ) analyzes the current market solutions and their effectiveness in responding to the demands of the modern business. The MQ is created on a tool’s ‘ability to execute’ and its ‘completeness of vision.’ When assessing CA Continuous Delivery Automation, Gartner highlights its ability to ‘provide scalability, resilience, security and enterprise management connectivity.’ The analysis also goes much deeper to cover the strengths, weaknesses and various nuances of all the automation products on the market.
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CA Technologies_Business_Automation
Published By: VMware     Published Date: Oct 12, 2018
With nearly 20% of midmarket firms using Hyper Converged Infrastructure (HCI) and another 46% actively investigating and planning to adopt HCI solutions over the next 12-18 months, there has never been a more critical time to get ahead of your competition. Midsize businesses face the same need to modernize IT and embrace digital transformation as much as their larger competitors, but are typically restricted by resource and money. HCI enables midsize organizations to address these challenges with a solution that can grow as the business grows, without the financial burden or requiring to choose between on premise or public cloud solutions. The investments you make in IT technology and selecting the right HCI platform will impact your ability to evolve, grow and compete effectively in the future. Submit the form to read our latest whitepaper and discover how you can modernize IT and improve your midsize business operational efficiencies with vSAN.
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VMware
Published By: Dell & Microsoft     Published Date: Aug 14, 2013
Information is the engine of business growth in the digital age. Market intelligence, customer information, intellectual property and other data can be harnessed to create a quantifiable competitive advantage for a company and lay the path for future expansion. Yet as critical as data can be, the sweeping year-over-year proliferation in data volumes can quickly overwhelm an IT organization. This is much more than a budget problem: Without an effective data storage strategy, an organization is putting a critical resource at risk.
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data storage management, microsoft windows server, market intelligence, customer information, intellectual property, data, it organizations, storage strategy
    
Dell & Microsoft
Published By: WNS     Published Date: Jun 21, 2017
E-commerce which till a few years back was of peripheral significance to the CPG industry is now one of the biggest drivers of change and innovation in the sector. The numbers representing growth are quite staggering with McKinsey1 believing that the online space will account for anywhere from 10 to 30 percent of total industry sales growth in the next five years. This equates to a market opportunity of USD 15 Billion to USD 50 Billion. Given how digital is impacting every part of the CPG value chain, companies need to be awake to the emerging trends as they can potentially have a make or break effect. This article discusses key trends that will define the CPG space in days to come.
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ecommerce, cpg companies, personalization, market mix modeling, digital media, integrated it infrastructure, predictive demand, agile supply chain
    
WNS
Published By: Genesys     Published Date: Oct 16, 2013
Presumably, service-oriented businesses already have customer relationship management (CRM) and business process management (BPM) systems in place that create workflows and processes. However, traditional systems aren't enough - they often result in blind spots in the completion of work processes. To meet the increasing demands of customers in today's fast-paced marketplace, you need a way to manage these efficiency gaps - to effectively assign work and monitor completion. In other words, you need workload management. Download this resource to get a more in-depth look at the shortcomings of traditional customer service processes, and learn how enterprise workload management can help you overcome these issues as well as: • Create a holistic view • Increase flexibility • Reduce cost • And more
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contact center, customer service, customer relationship management, technology, business process management, bpm, crm, business technology
    
Genesys
Published By: Skillsoft     Published Date: Aug 26, 2016
What changes are coming as the next generation emerges? Gen Z is the post-Millennial generation and brings a new level of social connectedness, more opportunities for education, and increased economic engagement. What does this mean for businesses, markets and educational institutions? Disruptive invention and reinvention will become the norm. Learn why it’s time to eliminate generational rifts and embrace the changes that Gen Z will bring to business. The Gen Z Effect will help your organization stay current, competitive and relevant to thrive in a world of accelerating change. Download the book summary.
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gen z, generation z, millennials, generation, baby boomer, business technology
    
Skillsoft
Published By: Pure Storage     Published Date: Nov 02, 2017
To stay relevant in today’s competitive, digitally disruptive market, and to stay ahead of your competition, you have to do more than just store, extract, and analyze your data — you have to draw the true business value out of it. Fail to evolve, and your organization might be left behind as companies ramp up and speed up their competitive, decision-making environments. This means deploying cost-effective, energy-efficient solutions that allow you to quickly mine and analyze your data for valuable information, patterns, and trends, which in turn can enable you to make faster ad-hoc decisions, reduce risk, and drive innovation.
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storage solutions, pure storage, oracle, analytics, business value, innovation, risk reduction
    
Pure Storage
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