market effect

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Published By: IBM     Published Date: Aug 21, 2013
Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. Siloed systems and teams limit marketersí ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.
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enterprise marketing management, marketing management, marketing roi, marketing connections, marketing performance, return on investment, marketing optimization, business technology
    
IBM
Published By: Silk Road Technology     Published Date: Jul 30, 2014
In a recent survey of CEOs by the consulting firm PWC, over half of the executives surveyed said, ďlack of talent meant they either cancelled/delayed a strategic initiative, were unable to pursue a market opportunity, or could not innovate effectively.Ē A talent audit can help your organization avoid those issues and ensure that you have the right talents in the right places at the right times. Today and tomorrow.
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silkroad, talent pipeline, audit process, talent audit, strategy
    
Silk Road Technology
Published By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
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contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing, agile marketing
    
Wayin
Published By: Falcon Social     Published Date: Oct 30, 2015
Effectively measure the ROI of your social media marketing so you can optimize it. ē Strategies for effective social ROI measurement ē How to adapt measurement to your social strategy ē Tools to optimize the ROI of your social marketing
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social media roi, measure social media roi, social media measuring, social media measuring platform, social media measuring software, social media measuring tool, social media marketing, social media campaigns, social media management software, social media tool, social media management tool, social media marketing tool
    
Falcon Social
Published By: CrowdTwist     Published Date: Jan 09, 2018
2017 loyalty trends highlight a strong focus on meeting customer expectations with exceptional customer experiences. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend and get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them. Download this e-book to learn more about the current trends shaping loyalty programs today.
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CrowdTwist
Published By: Marketo     Published Date: Oct 17, 2016
When you think about holiday marketing, perhaps one or two campaigns stick out to you, but because of the multitude of messages, itís hard for most people to pick one out from the crowd. Marketers face the challenge of standing out from the crowd, and capturing consumersí attention with fun, relevant, and personalized campaigns in order to drive revenue. This guide will walk you through eight steps that cover how to plan and run an effective holiday marketing campaign.
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holiday marketing, personalization
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
Itís an exciting, albeit challenging time for marketersónew channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you donít know which elements of your campaigns are contributing to these efforts and which are working against them. But thereís a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing. With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without. Download this ebook to learn all the essentials of A/B testing, including: The definition of A/B testing Why A/B testing is important The A/B testing process A/B testing and marketin
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Marketo
Published By: Marketo     Published Date: Mar 20, 2018
Itís an exciting, albeit challenging time for marketersónew channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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Marketo
Published By: Marketo     Published Date: Mar 20, 2018
With nearly 60% of marketers working in teams of only one to five people, it's no wonder that small marketing teams are often tasked with doing more, but with fewer resources. But even with these challenges, small marketing teams can make the best of their situation by utilizing their strengths of agility, creativity, and adaptability, and by focusing on the efforts that give them the best return on investment. However, even with this sound plan, it's not always a smooth ride to success. As a full, comprehensive solution, small marketing teams should look to automate their processes through the use of a marketing automation platform. This strategy can effectively help to conquer small team woes and drive success, making the team appear not so small after all. Download this ebook to learn how marketing automation can empower small teams to function at their peak, including: The challenges and advantages of a small team 5 ways that a marketing automation solution can help small teams
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Marketo
Published By: Net Atlantic     Published Date: Jun 04, 2010
Register for this live event: Date: Thursday, September 2, 2010 Time: 2:00pm EDT / 11:00am PDT Length: 1 Hour During this one hour session, we'll discuss 5 components of a successful email marketing strategy and how to increase relevance through segmentation and targeting, including: .creating and delivering relevant content; .applying profile and behavior-based targeting; .automating email campaigns to match the customer purchase lifecycle; .achieving the right contact frequency for your audience; and .testing your strategy for effectiveness.
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email marketing, webinar
    
Net Atlantic
Published By: IBM     Published Date: Nov 12, 2014
Modern mobile applications connect systems-of-engagement (mobile apps) with systems-of-record (traditional IT) to deliver new and innovative business value. But the lifecycle for development of mobile apps is also new and different. Emerging trends in mobile development call for faster delivery of incremental features, coupled with feedback from the users of the app "in the wild". This loop of continuous delivery and continuous feedback is how the best mobile apps keep their users engaged and also produce the most compelling apps in the market. Join us for this webcast to learn about how IBM offers a solution that enables our clients to use continuous quality as an effective means of mobile application development. Featured Speaker: Leigh Williamson - IBM Distinguished Engineer You don't have to wait to get started...Start your free trial on Bluemix today! Or build something else in the Bluemix sandbox today!
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mobile quality, mobile solutions, mobile apps, mobile development, it management, knowledge management, business technology
    
IBM
Published By: Bronto     Published Date: Sep 09, 2013
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
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sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
    
Bronto
Published By: Bronto     Published Date: Jul 10, 2017
Artificial intelligence (AI) is a hot topic in commerce marketing and may be the fastest growing technology trend today. Experts believe AI will have a huge impact on our daily lives, our interactions with one another and the broader economy. A growing number of commerce marketing software providers claim their systems use AI. But it can be difficult to know for sure what that means for your brand and how you can use it to market products and services more effectively to consumers. Does the rise of AI and related technologies signal a sea change in commerce marketing? In a word, yes. Letís take a closer look at these techniques and how they can boost your marketing efforts and success. Weíll also look at their limitations and the questions you can ask to help you distinguish between marketing hype and tools that can provide value for your business.
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artificial intelligence, commerce marketing, branding
    
Bronto
Published By: Act-On     Published Date: Oct 09, 2015
As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact weíre having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time. Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
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reachmail, marketing, marketing plan, developing a marketing plan, effective marketing plan, successful marketing plan
    
Act-On
Published By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesnít create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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marketing, content marketing, creating content, content marketing strategy, reachmail, best practices
    
Act-On
Published By: Act-On     Published Date: Apr 29, 2016
Subject lines can be one of the most important elements of your email program. Itís your first (and maybe your last) impression on your recipients. Itís what determines your email response and engagement. However, many marketers will spend far more time on the content of the email and ignore the importance of the subject line. After all, an awesome email is worthless if itís never seen. Thatís why itís so important to know how to create amazingly effective subject lines that will get your email opened.
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effectiveness, best practices, business optimization, response, engagement
    
Act-On
Published By: Act-On     Published Date: Apr 29, 2016
Top-performing marketing leaders understand the need to allocate their time and resources across the entire spectrum of marketing, acknowledging that an effective marketing strategy goes well beyond just driving demand for sales.
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marketing, business development, sales, business practices
    
Act-On
Published By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, itís crucial to understand your target audience and the types of content they want to consume. Whether youíve been creating content for years or are just getting started, itís important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, content, marketing, strategy, business, sales, pipeline, brand development, audience, sales, guide
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
Measure your content marketing effectiveness and value by following these five steps, brought to you by the Oracle Marketing Cloud.
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measuring, effectiveness, content marketing, steps, cloud, value, effectiveness
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
As a business with a content marketing strategy, itís crucial to understand your target audience and the types of content they want to consume. Whether youíve been creating content for years or are just getting started, itís important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, b2b, content, marketing, strategy, networking
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
Measure your content marketing effectiveness and value by following these five steps, brought to you by the Oracle Marketing Cloud.
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personalize, engagement, advocacy, revenue, marketing, cloud, oracle
    
Oracle
Published By: Oracle     Published Date: Oct 23, 2014
If you are a marketer and are looking to scale your efforts in an efficient and effective manner, data has quickly become the core of your strategy and will continue to drive your efforts for many years to come. This report will show you the amazing possibilities.
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data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, activation
    
Oracle
Published By: Oracle     Published Date: Dec 11, 2014
It used to take just a slidedeck and some brochures to ďenableĒ the sales team. Not anymore. With modern marketing technology, you now can arm sales with ESP-like insights on their prospectsí online activities in regards to your products and services. This guide reveals the insights and ammunition Modern Marketing offers around determining buyer readiness and the most effective ways to engage each, individually. Read it now.
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oracle, eloqua, sales enablement, high-quality leads, productive marketing, networking, it management, knowledge management, data management, it career advancement
    
Oracle
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