market effect

Results 26 - 50 of 361Sort Results By: Published Date | Title | Company Name
Published By: Rosetta Stone     Published Date: Apr 03, 2018
With global opportunities on the rise, having a multilingual workforce has become a critical market success factor. To meet that challenge, businesses need an effective language training plan.
Tags : 
    
Rosetta Stone
Published By: Bazaarvoice     Published Date: Jan 29, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
Tags : 
social strategies, brand health, consumer engagement, consumer insights, bazaarvoice
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Mar 12, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
Tags : 
social strategies, brand marketing, social media, social media marketing
    
Bazaarvoice
Published By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
Tags : 
integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo
Published By: AWS     Published Date: Nov 15, 2018
"Getting the right analytics, quickly and easily, is important to help grow your organization. But analytics isn’t just about collecting and exploring data. The truly important step resides in converting this data into actionable insights. Acquiring these insights requires some planning ahead. While ease of deployment, time-to-insight, and cost are all important, there are several more assessments you need to take before choosing the right solution. Learn the 8 must-have features to look for in data visualization. Download this white paper to learn how TIBCO® Spotfire® in AWS Marketplace assist in providing you advanced, cost-effective analytics."
Tags : 
    
AWS
Published By: Marketo     Published Date: Oct 17, 2016
When you think about holiday marketing, perhaps one or two campaigns stick out to you, but because of the multitude of messages, it’s hard for most people to pick one out from the crowd. Marketers face the challenge of standing out from the crowd, and capturing consumers’ attention with fun, relevant, and personalized campaigns in order to drive revenue. This guide will walk you through eight steps that cover how to plan and run an effective holiday marketing campaign.
Tags : 
holiday marketing, personalization
    
Marketo
Published By: XpertHR     Published Date: Jun 13, 2018
It’s an employee job market these days. With the lowest unemployment rate in decades, HR professionals must be hyper-focused not just on attracting, but on retaining, top talent. The stakes are too high to risk losing key employees to competitors. Effective performance management and a strong culture are must haves to keep valuable talent from walking out the door. This whitepaper from XpertHR covers nine critical categories of best practices in retaining top talent. Download your copy today!
Tags : 
employee retention, reduce turnover, talent management, performance management, talent acquisition, company culture, career development, employee communication, total rewards, employee management
    
XpertHR
Published By: Movable Ink     Published Date: Apr 09, 2015
The latest research shows that two-thirds of email opens now occur on mobile devices, but many email marketers are still acting like their customers are reading email from a computer, at home. It’s time to take email marketing to the next level with effective mobile email marketing campaigns! Watch the webcast for nine easy ways to get started with responsive email campaigns today.
Tags : 
email marketing, contextual marketing, responsive email campaigns, responsive email, mobile email, responsive email examples, email marketing webinar, email marketing webcast
    
Movable Ink
Published By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
Tags : 
audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data, third-party data, first-party data, digital marketing, single factor correlation, multiple factor correlation, predictive audience models, custom audiences, offline data, effective marketing practices, digital marketers, marketing funnel, trusignal
    
TruSignal
Published By: IBM     Published Date: Oct 13, 2017
Analytics is game-changing and can produce valuable insights from the ever-growing volume, velocity and variety of data. Business Intelligence (BI) provides the foundation for many types of Analytics. It enables companies to deliver exceptional customer experience, enhance marketing effectiveness, increase operational efficiencies, reduce financial risks, improve product quality and reliability, and so on. But businesses are also challenged to generate timecritical actionable insights and make a compelling financial business case for BI investments.
Tags : 
ibm, cognos analytics, business intelligence, customer experience, marketing
    
IBM
Published By: Claravine     Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the data quality and consistency exists to make decisions based on real intelligence. Why is this a problem? First, effective tracking is reliant on the consistent, complete application of campaign tracking codes and associated metadata, which has traditionally been a manual, ungoverned process. Adding to this complexity has been the dramatic expansion of digital marketing point solutions, and the disparate teams expected to execute across each of these channels and geographies. The result is what you would expect—highly inaccurate, incomplete, and inconsistent data that must be manually cleaned before reporting is possible. Fortunately a solution exists. Progressive marketing leaders are implementing Digital Experience Data Management (DXDM), ensuring the rich, consistent insights critical to ma
Tags : 
    
Claravine
Published By: Zuberance     Published Date: May 20, 2011
In this webinar, you'll learn from leading industry experts and marketing leaders on how to effectively harness the power of both Earned and Paid Media.
Tags : 
zuberance, forrester research, edelman digital, on demand webinar, earned media, paid media, brand awareness, reputation, social media
    
Zuberance
Published By: Zycus     Published Date: Nov 30, 2009
If the go-go 1990s, with its fast money and flush credit seeking rapid and steep returns, created the demand for "renaissance" Chief Financial Officers ("CFO"), who could manage (and market) both the strategic and financial operations of the enterprise, the more sobering decade that followed led directly to the creation and subsequent rise of the Chief Procurement Officer ("CPO"), who could reduce costs, build internal relationships, and develop strategic suppliers efficiently and effectively.
Tags : 
zycus, cfo, chief financial officer, procurement, chief procurement officer, sourcing companies, sourcing services, sourcing, reverse auction, e sourcing, eprocurement, strategic planning, procurement and outsourcing, [sourcing companies], [sourcing services], procurement strategy, procurement services, reverse auctioning, procurement management, electronic procurement
    
Zycus
Published By: Pure Storage     Published Date: Nov 02, 2017
To stay relevant in today’s competitive, digitally disruptive market, and to stay ahead of your competition, you have to do more than just store, extract, and analyze your data — you have to draw the true business value out of it. Fail to evolve, and your organization might be left behind as companies ramp up and speed up their competitive, decision-making environments. This means deploying cost-effective, energy-efficient solutions that allow you to quickly mine and analyze your data for valuable information, patterns, and trends, which in turn can enable you to make faster ad-hoc decisions, reduce risk, and drive innovation.
Tags : 
storage solutions, pure storage, oracle, analytics, business value, innovation, risk reduction
    
Pure Storage
Published By: Hewlett Packard Enterprise     Published Date: Feb 05, 2018
As businesses plunge into the digital future, no asset will have a greater impact on success than data. The ability to collect, harness, analyze, protect, and manage data will determine which businesses disrupt their industries, and which are disrupted; which businesses thrive, and which disappear. But traditional storage solutions are not designed to optimally handle such a critical business asset. Instead, businesses need to adopt an all-flash data center. In their new role as strategic business enablers, IT leaders have the responsibility to ensure that their businesses are protected, by investing in flexible, future-proof flash storage solutions. The right flash solution can deliver on critical business needs for agility, rapid growth, speed-to-market, data protection, application performance, and cost-effectiveness—while minimizing the maintenance and administration burden.
Tags : 
data, storage, decision makers, hpe
    
Hewlett Packard Enterprise
Published By: AcquireWeb     Published Date: Apr 07, 2008
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
Tags : 
email marketing, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: Dassault Systèmes     Published Date: Aug 08, 2017
Aerospace and Defense companies delivering complex products in competitive markets must overcome many challenges to manage requirements throughout the product lifecycle. Among the most difficult challenges are integrating complex systems engineering processes, promoting collaboration among multiple engineering disciplines and enabling the sharing of intellectual property within globally dispersed teams. Companies seeking a way to efficiently manage product requirements can leverage a comprehensive product lifecycle management (PLM) solution to: • Effectively reuse intellectual property to reduce time to market • Increase product innovation • Improve overall traceability of requirements throughout the product lifecycle This paper will highlight the criteria needed for a comprehensive requirements management solution that incorporates PLM to offer customers a scalable, enterprise-grade solution.
Tags : 
customer, product lifecycle, aerospace, defense, management, plm, dassault
    
Dassault Systèmes
Published By: Red Hat     Published Date: Jun 19, 2019
Business success is increasingly based on your ability to react to change. As new disruptive players enter markets and technology upends what consumers expect, organizations increasingly need to change plans in much shorter cycles than ever before. Modern software architectures and processes can make organizations more effective at dealing with this change and emerging as winners in their markets. A new architectural framework called agile integration brings together three important architectural capabilities: containers, distributed integration, and application programming interfaces (APIs). This framework addresses how these key capabilities promote agility and power new processes within your organization to create competitive advantage. Industries like travel and hospitality have been transformed by new ways of doing business—new services are now offered, and consumers interact with services differently. This trend of disruptive change is extending across other major industries—from
Tags : 
    
Red Hat
Published By: Marketo     Published Date: Feb 29, 2016
This white paper revelas how Account-based marketing (ABM) can be an effective alternative approach to marketing for many businesses. Download this
Tags : 
abm, account-based marketing, demand generation techniques, abm, benefits of account-based marketing, roi, marketo, marketing
    
Marketo
Published By: IBM     Published Date: Feb 25, 2008
An organization’s success and ability to react to market and environmental changes are now more dependent than ever on an effective and efficient IT infrastructure. This white paper provides a starting point for organizations contemplating server consolidation. Download this guide for an overview of server consolidation concepts and techniques, plus guidance on methodologies that should be employed.
Tags : 
servers, migration, consolidation, infrastructure, server hardware, ibm
    
IBM
Published By: IBM     Published Date: Mar 04, 2016
This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics
Tags : 
marketing analytics, data, ibm, best practices, effective planning
    
IBM
Published By: IBM     Published Date: Oct 23, 2012
Analytics is the key to understanding your Generation C customers-the "C" for connected-and marketing to their interests. Read on to understand customer behavior fuel interactive marketing.
Tags : 
ibm, interactive marketing, customer behavior, consumer behavior, analyze, marketing effectiveness
    
IBM
Published By: SAS     Published Date: Mar 06, 2018
Information on artificial intelligence (AI) is flooding the market, media and social channels. Without doubt, it’s certainly a topic worth the attention. But, it can be difficult to sift through market hype and grandiose promises to understand exactly how AI can be applied in practical and reliable solutions. Like most technological advances, incorporating new technology into business processes requires significant leadership and effective direction that all stakeholders can easily understand.
Tags : 
    
SAS
Published By: SAS     Published Date: May 24, 2018
Information on artificial intelligence (AI) is flooding the market, media and social channels. Without doubt, it’s certainly a topic worth the attention. But, it can be difficult to sift through market hype and grandiose promises to understand exactly how AI can be applied in practical and reliable solutions. Like most technological advances, incorporating new technology into business processes requires significant leadership and effective direction that all stakeholders can easily understand. Great leaders become great by balancing strategy with tactics, future vision with current reality and strengths with weaknesses – all with the goal of accomplishing a clearly defined objective. Great leaders also understand that people are the most valuable resources within their organization. To drive and inspire their success, you must optimize strengths while recognizing inherent weaknesses. Many of our daily human experiences and interactions involve machines or devices of some sort. Technolo
Tags : 
    
SAS
Published By: Greenleaf Book Group     Published Date: Oct 26, 2010
Authority-based marketing is an easy, effective, and manageable way to market across all mediums.
Tags : 
authority-based marketing, marketing startegies, expert positioning
    
Greenleaf Book Group
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search      

Add A White Paper

Email sales@inetinteractive.com to find out about white paper options for your company.