marketing

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Published By: Here Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Sage     Published Date: Jan 04, 2019
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people
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Sage
Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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Emarsys
Published By: Emarsys     Published Date: Dec 20, 2018
Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step-by-step, and for many companies it all starts with email.
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Emarsys
Published By: Intel     Published Date: Dec 13, 2018
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive • Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day • Traffic and sales analysis for better staff allocation and marketing-event planning • Store heatmap analysis for more precise merchandise placement and product promotion
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Intel
Published By: Abacus Labs     Published Date: Jan 11, 2019
Abacus is a real time expense reporting solution that processes individual expenses as they flow into the system. No expense report required. It provides finance teams unprecedented visibility into spend and minimizes the work required to submit expenses. At one time, the most efficient way to get expense documentation from employees to the finance team was to tape receipts together and fill out templated forms. Today we have mobile cameras, automated accounting software, and convenient apps for peer-to-peer payments. We live in a world of real time data. You should be able to submit your expenses as easily as you pay a friend for your half of dinner!
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Abacus Labs
Published By: Spredfast     Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: Spredfast     Published Date: Aug 24, 2018
It only takes one accidental Tweet to undo years of brand reputation. It's important to understand the opportunities and risks your brand faces on social, and what you can do about them. Download this whitepaper to learn more about the risks and gain advice and tips on how to protect your brand.
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social media risk management, risks of social media, social media compliance, social media user management, social media security, social media management tools, social media monitoring, social media governance, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, social media management software, social media marketing tools, social media monitoring tools, social media management company
    
Spredfast
    
Spredfast
Published By: Spredfast     Published Date: Aug 24, 2018
Uncover the 8 essential elements for a successful social campaign with our Social Campaign Planning Checklist. This list will help your next campaign run smoothly and successfully.
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social campaign strategy, social media campaign, best social media campaigns, social media marketing campaign, marketing campaign ideas, successful social media campaigns, social marketing campaigns, social media campaign ideas, social marketing examples, social campaign, social media marketing ideas, digital marketing campaign, media campaign, best digital marketing campaigns, social marketing strategy, social media marketing examples, effective social media campaigns, social media ad campaigns, online marketing campaign, social media campaign examples
    
Spredfast
Published By: Spredfast     Published Date: Aug 24, 2018
Social listening can sometimes feel like swimming blind. But it actually is easier than it seems. Follow our research team as they explore social listening reports to determine the gap between what finserv audiences are looking for versus what finserv companies are providing.
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social video, video marketing, video content, video content marketing, social media video, online video marketing, video marketing strategy, social media video marketing, social video marketing, video marketing services, best marketing videos, video social media, animated marketing videos, youtube video marketing, video for business marketing, digital marketing video, video marketing agency, social media video sites, video social
    
Spredfast
Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: Spredfast     Published Date: Nov 15, 2018
Can chatbots provide a great customer experience? Watch how top brands automate social customer service practices. You'll learn how to enhance agent workflows and use AI to better connect with the people you care about most.
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social media customer support, social media manager, social media customer service, social customer service, media com customer service, social customer care, social media and customer service, customer service through social media, social media support, social media customer care, client management software, customer support software, social media management tools, social media monitoring, social media training, social media marketing companies, social media analytics, social media marketing, social media software, social media management software
    
Spredfast
Published By: Oracle     Published Date: Dec 30, 2018
Marketers know innovation is business power and many report that cloud security delivers more than any other innovation technologies. But when it comes to inspiration, IoT comes top, with AI and blockchain not far behind. Read our paper to discover the data behind the innovation technology hype
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Oracle
Published By: Oracle     Published Date: Jan 02, 2019
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level. Watch the webinar.
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Oracle
Published By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
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acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer
    
Acxiom Corporation
Published By: MuleSoft     Published Date: Nov 27, 2018
More and more financial institutions are partnering with fintechs and leveraging Application Program Interfaces (APIs) to attract new prospects and to delight current consumers through unprecedented Customer Experience (CX). APIs offer a bridge between systems while paving a digital path to a connected financial ecosystem. The institutions that are able to drive this digital transformation successfully, do not think of these capabilities as additional channels and services. Rather, these institutions understand that they must move from a vision of banking as a physical network of branches and ATMs, to a digital platform, comprising core capabilities such as account servicing and the provision of financial products that can be accessed wherever, and whenever, customers wish. Join this webinar and learn how these institutions are building a digital banking platform with APIs. Presented by: Angie Campos, Industry Marketing for FS&I, MuleSoft Michel Vaja, Head of UK Payments Practice, C
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MuleSoft
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
Published By: Sitecore     Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
Published By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
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sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
Published By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
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content marketing, content management, enterprise content management, publishing, data, content transformation, document transformation, document conversion, sharepoint, filenet, documentum, ecm, opentext, archive, assets, digital assets, networking, it management, knowledge management, data management
    
Adlib Software
Published By: CrowdStrike     Published Date: Nov 28, 2018
The endpoint security market continues to expand with vendors old and new marketing their solutions as “next-generation” game-changers. However, closer inspection reveals that many new solutions have been built on old platforms, many of which still rely heavily on signature-based detection and obsolete architecture. Navigating this crowded vendor landscape can be challenging — how does the buyer find the true next-generation protection today’s targeted, advanced threats demand? This white paper, “The Five Essential Elements of Next-Generation Endpoint Protection,” offers guidance on how to see through the hype and understand the critical must-have elements that meet true next-generation criteria and set a new standard in EPP. Download the white paper to learn: • Details on the five essential capabilities that define true next-generation EPP and why they are so important • A matrix that evaluates and compares the potential impact of different solutions • A list of top questions to ask
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CrowdStrike
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
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