marketing and advertising

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Published By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
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adobe, digital advertising, search engine marketing, sem, ctr, retail, cpc, social, impressions, brand
    
Adobe
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: G/O Digital     Published Date: Nov 13, 2014
In the past 100 years, advertising and marketing has rapidly changed. With the increasing influence of digital marketing, home improvement companies, such as HVAC, roofing, plumbing, and remodeling companies, can no longer rely on catchy radio jingles or a space in the Yellow Pages to get their services in front of new clients. Download this guide for quick and easy steps to improve digital advertising for your local business.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: Vision Critical     Published Date: Jun 23, 2009
When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.
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vodafone, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, testing, communication, community, branding
    
Vision Critical
Published By: Vision Critical     Published Date: Jun 23, 2009
When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
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virgin, mobile, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community
    
Vision Critical
Published By: Vision Critical     Published Date: Jun 23, 2009
Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop.
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kodak, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community, branding
    
Vision Critical
Published By: Vision Critical     Published Date: Jun 23, 2009
Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes.  Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
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roxy, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community, style squad
    
Vision Critical
Published By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates, sales, cpa, brand recognition, online advertising, google, yahoo, marketing, natural search engine optimization, seo, search engine marketing, sem, keywords
    
Oneupweb
Published By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital advertising, advertising, digital marketing
    
Marketo
Published By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
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bizmago, small business, marketing, social media, branding, web design, service, quality, advertising services
    
Bizmago
Published By: TRUSTe     Published Date: Jul 09, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites. To help you succeed with your social media marketing initiatives, this TRUSTe white paper will provide with valuable tips that will help you avoid many of the common pitfalls of social media marketing.
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truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
    
TRUSTe
Published By: TRUSTe     Published Date: Dec 08, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites.
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truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
    
TRUSTe
Published By: RPM Direct Marketing     Published Date: Jun 25, 2010
Being successful today and in the future will require a smarter marketing approach. Advertising clutter is at an all-time high and consumers are overwhelmed with thousands of marketing messages every day. There's more and more online and offline messages competing for our limited attention and most of us cannot deal with the tidal wave of advertising aimed in our direction.
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rpm, direct marketing, results, roi, rapid performance, marketing message
    
RPM Direct Marketing
Published By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
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appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry, android, iphone marketing, mobile advertising, mobile target
    
appia
Published By: SurveyMonkey     Published Date: Aug 25, 2015
Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.
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apple watch, key metrics, data research, marketing claims, testing surveys, framework testing, data insights, brand management, purchase intent, advertising, crm, market research, surveymonkey
    
SurveyMonkey
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
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spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media
    
Spredfast, Inc.
Published By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.
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cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing, customer relationship management, crm, business technology
    
IBM
Published By: Quantcast     Published Date: Feb 27, 2015
Did you know that “Programmatic” was voted the Association of National Advertisers’ marketing word of the year in 2014? Over the past few years, programmatic has transformed digital marketing by bringing efficiency and scale to the online advertising ecosystem. Read this white paper to learn how programmatic can help you make the most of your digital branding efforts. Download now!
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online advertising ecosystem, programmatic branding, digital branding, marketing trends
    
Quantcast
Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
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revana, seo, search, integration, data, digital marketing, paid seach
    
Revana
Published By: AdRoll     Published Date: Jan 21, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising.
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adroll, retargeting, programmatic advertising, performance marketing, programmatic advertising, marketers spend
    
AdRoll
Published By: AdRoll     Published Date: Feb 10, 2017
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, Adroll put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media marketing, advertising, digital marketing
    
AdRoll
Published By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll
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