marketing intelligence

Results 51 - 75 of 109Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Feb 03, 2015
This paper provides information on the business benefits of incorporating mobile within marketing programs and how companies maximize results from this endeavor through use of analytical tools such as business intelligence and multi-channel analytics.
Tags : 
mobility, business intelligence, multi-channel analytics
    
Adobe
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customerís entire lifecycle than ever before.
Tags : 
customer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research, cio, marketing and it collaboration, crm, social business, socially enabled enterprise, cpg, travel, healthcare, financial services, marketing cloud
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
Tags : 
command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business, social monitoring, customer service, social roi, cio, cpg, retail, marketing cloud, data
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers donít see social as a ďmarketing channelĒ. They just view it as part of their communications; itís embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
Tags : 
command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business; marketing cloud
    
Oracle Social Cloud
Published By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Tags : 
adobe, marketing, digital, multi, channel, personalization, experience, brands, strategies, solutions, conversation, revenue, intelligence, differentiation, content, cms, mobile, social, technology, loyalty
    
Adobe
Published By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : 
brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence
    
BrightEdge
Published By: SAS     Published Date: Nov 10, 2014
Learn how marketing operations management can propel your customer intelligence solutions and see how Forrester Consulting has deduced that this can also help your organization save money, while increasing benefits.
Tags : 
sas, economic impact, customer intelligence, marketing operations management, tei framework, tei methodology
    
SAS
Published By: Teradata     Published Date: Nov 06, 2014
As todayís marketing analytics requirements become increasingly cross-channel and real-time, your organization canít risk crude integration between marketing and analytics assets. Together, these assets must work like a well-oiled machine. So what can you do? Should you integrate standalone marketing and analytics systems? Watch this to discover answers from industry experts.
Tags : 
teradata, business intelligence, marketing intelligence, marketing analytics, marketing automation, business technology
    
Teradata
Published By: LogMyCalls     Published Date: Oct 20, 2014
Call tracking is not enough. Call tracking tells you which marketing channels produced phone calls...Conversation Analytics tells you which phone calls produced revenue.
Tags : 
call tracking, conversation analytics, marketing analytics, call intelligence, marketing conversion rate, prove roi
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
Every customer phone conversation has data that can be used to improve marketing and sales. Here are 45 data points we can extract by automcatically analyzing phone conversations.
Tags : 
call tracking, conversation analytics, marketing analytics, marketing automation, call intelligence, marketing conversion rate, prove roi
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
We analyzed millions of calls in Q1, and there's gold to be mined out of every customer conversation, data that will improve marketing.
Tags : 
call tracking, conversation analytics, marketing analytics, business intelligence, big data, call intelligence, marketing conversion rate, prove roi
    
LogMyCalls
Published By: Impact Radius     Published Date: Oct 08, 2014
If you are relying on affiliate networks you have no access to vital data to manage affiliate processes such as tracking, reporting, and contracting. The affiliate networks own the data and control what brands you are able to see. You receive an incomplete view of conversion and performance data, and you are unable to track the true source of every lead across multiple channels. So how could you manage your affiliate programs with the benefits of Big Data intelligence? Read this MarketingProfs whitepaper and get the Big Data intelligence you need to manage a successful affiliate program.
Tags : 
    
Impact Radius
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
This white paper will walk you through eight different ways that Pardot can help you supercharge Salesforce CRM, from better sales intelligence to automated lead qualification, and more. Take a look at the next few chapters to see how Pardot and Salesforce differ, what the key benefits of each tool are, and how they can work together to become the ultimate sales and marketing machine.
Tags : 
integration, key functionality, marketing teams, campaign performance, efficient lead management, improved sales intelligence, better tracking
    
Salesforce Pardot
Published By: Datorama     Published Date: Aug 26, 2014
The extreme complexity of todayís marketing landscape, combined with the abundance of choices available to consumers, means marketers need to approach each marketing decision as intelligently as possible. Download this whitepaper to learn how marketers can utilize omni-channel analytics to garner strategic insights and guide them in the decision making process.
Tags : 
marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Datorama
Published By: Phunware     Published Date: Aug 11, 2014
Mobile devices are streaming millions of location data points in real-time. These data points are extremely valuable in their own right because the very apps that help generate data can also be used to act on insights and deliver relevant messages. Download these insights and examples to turn mobile data into actions.
Tags : 
phunware, mobile, physical marketing analytics, location analytics, business intelligence, space management, customer service, crm, loyalty, analytics for mobile, analytics on mobile, app analytics, app tracking analytics, mobile analytics tool, mobile app analytics, mobile app usage analytics, mobile data analytics, mobile device analytics, mobile location analytics, knowledge management
    
Phunware
Published By: IBM     Published Date: Aug 06, 2014
As a precursor to the IBM Global Chief Marketing Officer (CMO) Study to be published later in 2011, the Economist Intelligence Unit, in cooperation with the IBM Institute for Business Value, conducted an online survey of nearly 300 executives to assess which trends are impacting CMOs and how CMOs are responding to today's complex business environment.
Tags : 
ibm, retail, cmo, trends, business environment, innovate
    
IBM
Published By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
Tags : 
trends in integrated marketing, quarterly digital intelligence
    
Adobe
Published By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
Tags : 
trends in integrated marketing, quarterly digital intelligence
    
Adobe
Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. Thatís why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : 
analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. Thatís why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : 
analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Adobe     Published Date: Jan 21, 2014
Discover this yearís biggest social marketing trends in our Social Intelligence Report. Youíll learn where the greatest opportunities are in paid, earned, and owned socialóand youíll discover new tools and strategies for building stronger engagement and better results.
Tags : 
social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe
    
Adobe
Published By: Oracle     Published Date: Jan 21, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. Thatís why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : 
analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobeís current advertising campaign is to explode the myth that Ďmanaging websites is hellí. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Tags : 
adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
    
Adobe
Published By: Urban Airship     Published Date: Oct 08, 2013
Discover how the right Mobile Relationship Management (MRM) strategies and technologies can propel your brand to the front of the field. Winning in mobile means delivering real value to your customer's lives, and adding to that value as you learn from your customers over time. Thatís where MRM fits in. Learn 10 things you can start doing now to harness the power of 3 billion mobile devices worldwide to create even stronger connections between your customers and your brand.
Tags : 
mobile relationship management, mrm, mobile marketing, mobile intelligence
    
Urban Airship
Start   Previous    1 2 3 4 5    Next    End
Search      

Add A White Paper

Email sales@inetinteractive.com to find out about white paper options for your company.