marketing process

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Published By: EMA     Published Date: Sep 23, 2013
Join Steve Brasen, EMA Managing Research Director, and Kimber Spradlin, IBM Product Marketing for Endpoint Manager, for this informative, on-demand Webinar where the latest unified endpoint management research is revealed. Learn the strategic management processes necessary to empower a mobile workforce with the agility to adapt to rapidly evolving business requirements. Topics discussed include: • Securing devices without impeding user productivity • Expanding management processes to address increased device heterogeneity • Supporting employee-owned devices • Simplifying practices for delivering business IT services • Enhancing user flexibility in accessing IT resources necessary to achieve business goals
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ibm, ema, on-demand webinar, endpoint management, mobile workforce, strategic management, technology, productivity
    
EMA
Published By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
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adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement, employee processes, mobile strategy
    
Adobe
Published By: PulseConnect     Published Date: Sep 04, 2012
To understand the state of email marketing, we examined the sophistication of organizations internal processes for email marketing, and how effectively and efficiently do those programs deliver relevant email.
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email subscribers, email lists, email list management, email marketing, email targeting, email marketing performance
    
PulseConnect
Published By: KnowledgeTree     Published Date: Jul 01, 2013
Learn best practices for using your marketing collateral to sell more effectively in Salesforce.com. This 39-page eBook will help you learn how to match content to your selling process, select content that advances your sales process, measure which content is most effective for your sales situation and multiply your sales, like one company that added $7 million in new business.
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content marketing, content automation, content selling, content marketing solutions, sales enablement, sales enablement tools
    
KnowledgeTree
Published By: The SAVO Group     Published Date: Jun 14, 2013
Many marketers are aware of the sobering statistic that up to 90% of content created for sales support is ignored by the field and more than 74% of sellers re-write/create their own sales collateral. Watch this on-demand webinar to get tips for creating and delivering content when and where your sales team needs it most.
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savo group, on-demand webinar, volocity, visibility, control, sales support
    
The SAVO Group
Published By: Oracle     Published Date: Jan 21, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: NetProspex     Published Date: May 12, 2014
NetProspex manages B2B marketing data on a massive scale. When we analyzed the more than 61M the records we processed last year, here’s what we found.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
    
NetProspex
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to: Create a unified view and deliver personalized experiences to your customers across all touchpoints and channels. Provide actionable insights to your sales and marketing team so they can work together more effectively. Bring intelligence to your data and connect it with content and processes, so you can make better, faster decisions. Transform your business by connecting sales and marketing with a shared set of successful business practices.
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Microsoft Azure
Published By: Emarsys     Published Date: Feb 14, 2018
Not all marketing platforms offer the same services or features, which is why it’s so important that your RFP helps you compare them accurately. These tips should prepare you to collect the information needed to compare prospective vendors on your terms, not theirs. Additionally, our marketing RFP template was designed to help make the whole process easier. Customize it to meet your specific needs, and be sure you get all the information you need from every prospective vendor to make this important decision. Remember, you wouldn’t partner with just anyone to climb Mount Everest. Selecting the right partner for your marketing platform is an important, strategic, long-term decision, with large-scale consequences. Choose wisely.
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marketing, platform, rfp, vendors, services, optimization
    
Emarsys
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Tealium     Published Date: Jun 15, 2015
Mindjet’s Austin Walne is a big fan of Tealium, not just for the outstanding customer service, but also for the powerful solutions that are helping Mindjet bring order to marketing chaos and engage customers across digital touch points. See how Tealium is helping make Austin more successful, and transforming Mindjet’s business in the process.
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tealium, mindjet, customer service, marketing, engage customers
    
Tealium
Published By: Jobvite     Published Date: Aug 25, 2016
This explosion in the amount of information is similar to the boom the marketing world saw in the early 2000’s with the introduction of customer data. Now that recruiters finally have access to the same types of information as marketers, it’s becoming more clear that recruiting is marketing. Whereas the marketing world immediately saw the value in this data and latched onto technologies that could leverage the information, the recruiting world is just catching up. The proliferation of CRMs has revolutionized marketing and business development. Creating and maintaining relationships has always been part of a sound business strategy, but that nebulous process has now been operationalized through software like Salesforce. There is a reason the CRM software market has boomed to over $20 billion...it works. Personalizing the process to maintain constant contact and build relationships has been shown to be extremely effective in converting leads to sales.
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Jobvite
Published By: Saepio     Published Date: Feb 18, 2010
Marketing process optimization technologies are emerging everywhere. Yet none fully address a corporate marketer's needs and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
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saepio, emm, roi, marketing process optimization, var, distribution, crm, mrm
    
Saepio
Published By: Saepio     Published Date: Apr 21, 2010
Brand marketers invest billions to create an emotional connection between their brand and prospective customers. As media fragments and customers increasingly engage with the brand in ways outside the direct control of the corporate marketer, brand positioning and messaging and the building of emotional connections with consumers becomes more challenging.
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saepio, emm, roi, marketing process optimization, var, distribution, crm, mrm
    
Saepio
Published By: AcquireWeb     Published Date: Apr 07, 2008
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
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email marketing, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending
    
AcquireWeb
Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
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marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration
    
Marketo
Published By: Quantivo Corporation     Published Date: Sep 01, 2009
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
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quantivo, customer behavior, crm, behavior, analytics, lead response, sales leads, cycle times
    
Quantivo Corporation
Published By: Citrix Online     Published Date: Oct 17, 2008
Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results.
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best in class, webinar, management practice, b2b, business to business, webinars, effectiveness, sales
    
Citrix Online
Published By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
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webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence
    
Webtrends
Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
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webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing
    
Webtrends
Published By: Workfront     Published Date: Jan 22, 2015
Does your team have enough time in the day? Is productivity difficult to define? Download this ebook to learn how to be more efficient as a team. In today’s fast-paced marketing environment, you are constantly being asked to increase productivity, report on what you’re working on, when it’ll be done and what’s next. At the same time there are frequent interruptions and new work requests while you’re juggling multiple tasks for multiple campaigns in various stages of completion. Sound familiar? Check out this ebook to learn about the top 10 productivity problems marketing teams face and strategies for how to solve them. Learn how to: • Manage interruptions effectively • Streamline approval processes • Efficiently juggle multiple work requests • Know resource availability to plan future work without overcommitting • Provide work measurement and accountability without breaking a sweat Get the ebook today!
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productivity issues, marketing environment, increase productivity, team efficiency
    
Workfront
Published By: Workfront     Published Date: Jan 22, 2015
Use this guide to make your transition to Agile marketing as smooth and as simple as possible Agile is a big transition. Before you dive in, it’s important to take some initial steps to increase the likelihood of a smooth and successful transition. This guide helps marketing teams take the right steps needed to adopt an Agile marketing process. Read this guide and: • Get familiar with Agile terminology • Learn 6 steps to transition to Agile • Learn how to determine team member’s availability Stop living in the past and start living in Agile. Download the guide today! ________________________________________ Sneak Peek We would focus on a project at a time, and that did not allow us to be adaptable or flexible to handle new initiatives. When an urgent project came along, the team would either stop what it was doing to do the new project or try to work on both simultaneously with the same resources. These shifts were stressful and sapped productivity. But the short, iterative work
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agile marketing, agile terminology, steps to transition, team member's availability, successful transition
    
Workfront
Published By: Workfront     Published Date: May 01, 2015
This ebook compiles 12 easy-to-read articles filled with insights marketers can implement today to help them be more productive.
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process and creativity, agile marketing, increasing transparency, increased visibility, business strategies
    
Workfront
Published By: Marketo     Published Date: Mar 13, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : 
marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration
    
Marketo
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