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Published By: Genesys     Published Date: Jun 11, 2018
While most companies today support multi-channel customer service, they typically manage individual channels in silos, resulting in a fragmented customer experience. Moving to an omnichannel contact center solution will not only provide a substantial competitive advantage, it will also improve the overall experience and satisfaction of both agents and customers. Download this tip sheet to learn eleven metrics for building your business case for omnichannel customer service including: • 50% reduction in processing of duplicate messages across channels • Over 20% increase in First Contact Resolution • 15% increase in CSAT
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omnichannel contact center, customer experience, csat, first contact resolution
    
Genesys
Published By: Moxie     Published Date: Feb 08, 2018
You’ve worked hard to build your brand—to understand who your customers are, to convey a compelling message that draws them into your site, and to create engaging content that keeps them there. At the most critical point in the sales process, seize the opportunity to communicate directly with your number one lead at the height of their decision and use this checklist to make that possible.
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mobile, commerce, checklist, intent, customer, metrics, ecommerce
    
Moxie
Published By: Motorola Solutions     Published Date: Apr 26, 2019
We live in an always on, instantly connected world. Just text, email, IM, or direct message to communicate with anyone, anywhere.
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Motorola Solutions
Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective
Published By: Silverpop     Published Date: Jun 15, 2012
Want to turn lost shopping carts, incomplete forms, neglected digital tools and interrupted browsing sessions into revenue? Learn how triggered follow-up messages delivered with the right tone, content and offer can recover many of these lost opportunities.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, shopping cart, e-commerce, revenue, sales
    
Silverpop
Published By: VMware/Intel Server Refresh and Cost Savings     Published Date: Mar 22, 2009
In an economic environment that is repeatedly heralding the message "do more with less" the efficiency of hypervisors are an oft-overlooked aspect of virtual infrastructure acquisition that has massive impact on total price.
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vmware, virtualization, total cost of acquisition, tca, tco, total cost of ownership, hyper-v, server virtualization, data center, fc san, fibre, networkattached storage, nas, nic, high availability, vmware consolidated backup, vcb
    
VMware/Intel Server Refresh and Cost Savings
Published By: Unica     Published Date: Jun 07, 2010
Email excellence is a moving target. Improve your aim and stay on top of the trends. Download Top Email Trends of 2010 to find out what you should watch for and why, and to review the top trends every email marketer must understand in order to remain effective and relevant in the years to come. Learn how to optimize email delivery rates, ensure message integrity and readability, and to protect your online reputation in a rapidly evolving and complex email marketing landscape.
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unica, email, emarketing, esp, email trends, social media, spam
    
Unica
Published By: Unica     Published Date: Nov 04, 2010
Facing an unprecedented pace of change, you, like many marketers,may be struggling to create meaningful conversations with your audience.While you may be turning up the volume, if you are still using pushstrategies to shout out your messages, your buyers may be tuningout.
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unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, ebook, integration
    
Unica
Published By: Adobe     Published Date: Sep 19, 2013
Social marketers need to reach the right customers with the right message, connect social to business results, and manage customer relationships across all digital experiences. Adobe Social makes social marketing easier and more effective than ever
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social media, marketing, platforms, digital marketing, marketing solutions, analytics
    
Adobe
Published By: Crimson Hexagon     Published Date: Jan 14, 2013
Political humor and political memes have represented a significant portion of political engagement on Twitter throughout the 2012 presidential campaign. This white paper analyzes how satire has propagate political messages.
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social media, messaging, political messaging, satire, memes, crimson hexagon, business technology
    
Crimson Hexagon
Published By: Polycom     Published Date: May 22, 2017
Collaboration takes many forms, a simple message and response, a quick phone call, a brief meeting or a formal video conference. Whatever form it takes, collaboration can deliver many business benefits, so it’s important to give employees the right tools for the right environment.
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Polycom
Published By: MuleSoft     Published Date: Jul 06, 2017
In a microservice architecture a query or command will, by the very nature of the architecture’s functional decomposition, result in chains of API calls and messages across multiple microservice instances. Regardless of where a particular microservice sits in the chain, we must not lose sight of the user at the front end.
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microservice architecture, chains of api, user
    
MuleSoft
Published By: Turn     Published Date: Mar 09, 2016
In this eBook, you'll learn how to reset your channel-first marketing strategy to put your audience first, delivering the right message at the right time in the right way. Discover new ways to reach your audience across channels and test your marketing-first quotient.
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programmatic, omnichannel, multichannel advertising, dsp, demand side platform, omnichannel campaigns, audience definition, campaign tactics, campaign strategy
    
Turn
Published By: Forcepoint     Published Date: Apr 19, 2016
The financial and legal ramifications of the high-profile cyber-incidents that happened in the past year send an unmistakable message: data theft is too important for a board of directors not to be involved. The “Cybersecurity and Data Theft Prevention” report provides a non-technical overview every board of directors can use to assess their organization’s security posture
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Forcepoint
Published By: Smarp     Published Date: Feb 22, 2019
By definition employee advocacy is the promotion of a company’s messages by its employees. Today, employee advocacy happens increasingly online, social media being the main medium for brand ambassadors. Employees have extensive networks of friends, followers, and connections on social media, and nowadays they can be reached and influenced with a click of a button. When empowered to act as brand ambassadors on social media, employees can share valuable content to their networks and build their professional brand all while increasing the company’s reach and credibility by generating meaningful conversations about the business.
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employee advocacy, employee engagement, social media, social media visibility
    
Smarp
Published By: Marketo     Published Date: Mar 22, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: DataMotion     Published Date: Oct 01, 2008
After years of transferring many business activities online to take advantage of the benefits of the Internet, companies have now spent billions of dollars on antivirus software and other security measures. High-profile outbreaks and breaches reported in the international media have helped drive them to implement security measures that protect their customers and their brands while still growing their businesses...Download this paper to read more.
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certifiedmail technology, email security, message security, encryption
    
DataMotion
Published By: Symantec.cloud     Published Date: Feb 03, 2010
The emergence of covert information theft as a key tactic of malware propagators. Most importantly, the paper highlights the crucial danger points for any business that doesn't defend itself against viruses which operate in the background.
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messagelabs intelligence, symantec hosted services, security threat, spyware, botnets, phising, email security, social networking, hosted web security, content filtering
    
Symantec.cloud
Published By: Symantec.cloud     Published Date: Feb 12, 2010
Understand the legal issues if you do not conduct a risk assessment before creating your AUP.
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messagelabs, symantec hosted services, aup, acceptable use policy, security risk assessment, information security, business continuity management, compliance
    
Symantec.cloud
Published By: Symantec.cloud     Published Date: Feb 12, 2010
IT security needs to work seamlessly across email, web & IM to protect against the latest Converged Threats - FREE Whitepaper
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messagelabs, symantec hosted services, converged threat, it security, web security, malware, messagelabs security safeguard
    
Symantec.cloud
Published By: Symantec.cloud     Published Date: Apr 15, 2010
Keeping email secure and available is a complex and daunting task. Learn how a hosted solution can provide secure and available email
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messagelabs symantec hosted services, email, security, botnets
    
Symantec.cloud
Published By: Symantec.cloud     Published Date: Apr 15, 2010
Keeping email, web, and IM secure is a complex and daunting task. Learn how a hosted solution can provide security and available communications.
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messagelabs symantec hosted services, email, security, web security
    
Symantec.cloud
Published By: Symantec.cloud     Published Date: Apr 15, 2010
Learn how MessageLabs Hosted Policy Based Encryption service enables companies to automatically safeguard the security of sensitive data. -California edition
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messagelabs symantec hosted services, company email communication, encryption, deployment, safeguard data, data protection, california edition
    
Symantec.cloud
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