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Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
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mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung, mobile, mobile analytics, mobile marketing, sms
    
Adobe
Published By: MobileIron     Published Date: Aug 04, 2016
Le mobile s'est imposé dans le monde professionnel et transforme toutes les entreprises, quels que soient leur branche ou leur pays d'activité. Pour celles qui ont toujours utilisé des applications monolithiques et s'aventurent donc en terrain inconnu, l'adoption de solutions mobiles peut se révéler compliquée. Quelles applications et quelles fonctionnalités devront-elles déployer en premier ? Où peuvent-elles trouver les ressources les mieux adaptées ? Quelles bonnes pratiques doivent-elles adopter pour atteindre leurs objectifs ? Les questions ne manquent pas. Ce guide répondra à toutes vos interrogations. Afin de simplifier votre transition, nous avons regroupé les principales recommandations et bonnes pratiques de chacune des quatre phases du cycle de vie des applications mobiles (concevoir, développer, déployer et gérer). Ce guide sera particulièrement utile aux entreprises qui ont déployé des applications de base, telles que la messagerie et l'agenda, sur les appareils mobiles e
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mobile apps, best practices, mobileiron, phones
    
MobileIron
Published By: Deluxe     Published Date: Mar 15, 2017
Best-in-class FI marketers have embraced the power of signals. Through their everyday actions, consumers and businesses continually create signals for marketers like you. A signal is an indication of intent or behavior. Examples of activities that produce signals include making a purchase, searching online for information about a financial product, clicking on an ad, applying for a loan, and paying off debt. Each signal can be tracked, monitored, and acted upon. Reaching customers at the critical moment, in the right channel with the right message, requires keen insights about the signals they’re producing. Signals aren’t new to marketing. In fact, you may already be using new mover lists or even search engine marketing. Today, though, there is so much more valuable data available — if you know where to look and what to do with it.
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Deluxe
Published By: Sitecore EMEA     Published Date: Jan 23, 2018
It’s no longer enough just to convert—to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done. What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce and content data and experiences sat in their own silos. Those days are gone.
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commerce, channels, content, customer, optimization, sitecore
    
Sitecore EMEA
Published By: WNS     Published Date: Jun 21, 2017
Pricing needs to support a brand’s overall marketing platform. But is that enough to assure consistency of message throughout the organization? Given the far-reaching influence a price position has on a brand, and how various departments need to be aligned to support that position, an argument can be made for treating pricing as a core competency within the organization. What does this mean in real terms? Pricing is a day-to-day concern for numerous departments throughout the organization. While marketing might use pricing tactics to grow market share, sales teams chase volume goals, and product development teams lose sleep over the price image each product projects.
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profitability, opportunity identification, monitoring and refinement, executive access, own price elasticity, cross price elasticities, price corridors
    
WNS
Published By: Proofpoint     Published Date: Aug 10, 2017
BEC attacks are a growing threat to businesses because they prey on vulnerabilities that can’t be patched: people. That’s why employee training, financial controls, and especially technology are the keys to a strong defense and timely response. You need need a solution that does not solely depend on reputation and basic email filtering. With granular controls, advanced email solutions can identify and quarantine impostor emails before they reach an employee’s inbox.
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security awareness, social engineering, impostor emails, email flags, financial institution, bec threats, suspicious messages
    
Proofpoint
Published By: Proofpoint     Published Date: Aug 21, 2017
De nos jours, les auteurs d'attaques, toujours plus inspirés, utilisent des outils automatisés pour puiser des informations sur leurs cibles dans les profils — souvent publics — disponibles sur les médias sociaux. Ils savent donc où vous travaillez. De même, le poste que vous occupez, vos centres d'intérêt, vos loisirs, votre situation matrimoniale ou encore vos précédents emplois n'ont plus aucun secret pour eux. Ils se servent de ces informations pour élaborer des messages convaincants qui vous incitent à cliquer sur une pièce jointe ou une URL malveillante. Si vous tombez dans le piège, une charge active malveillante est injectée dans votre système.
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phishing, malware, des individus pris pour cible
    
Proofpoint
Published By: Proofpoint     Published Date: Aug 21, 2017
Tomber dans le piège tendu par un imposteur est plus facile qu'il n'y paraît. Imaginez le scénario suivant : vous travaillez pour une importante société qui a récemment procédé à plusieurs acquisitions. Votre travail consiste à régler les factures. Un matin, vous recevez un message de votre PDG actuellement en déplacement. Il vous demande de virer des fonds afin de pouvoir entamer les négociations de rachat d'une nouvelle entreprise et vous exhorte de garder l'information pour vous jusqu'à la conclusion de l'accord.
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directeur opérationnel, directeur financier, ressources humaines, service financier, gestion des salaires
    
Proofpoint
Published By: CA Mainframe     Published Date: Sep 12, 2008
Automated application quality assurance and testing are fundamental to the delivery of the service levels and managed risks that are essential to delivering business outcomes you can depend on. In this context, CA’s mainframe Application Quality Management and Testing Tools send very strong messages: the tools are being actively developed and, where appropriate, integrated with equivalent tools on the distributed platforms, to help companies deliver holistic, automated, business services.
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ca mainframe, mainframe, application quality, application testing, testing
    
CA Mainframe
Published By: Castlight Health     Published Date: Feb 17, 2017
Benefits engagement is low. But employees are already overwhelmed with emails, texts, instant messages and more. Castlight Health can help to break through the noise. Their health benefits platform engages employees in their benefits, provides the right information at the right time and helps employees make better healthcare decisions.
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Castlight Health
Published By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
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real-time marketing, exclusive research, marketing landscape, personalized messages
    
Monetate
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that they’ll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers — then get ready to put what you’ve learned into practice!
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marketing automation, marketing team, sales team, b2b, lead nurture, lead qualification, social data, selling process, sales messages
    
Salesforce Pardot
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
In the beginning, the marketing landscape was easier to navigate, with just a few select channels to reach your customers through. However, as it constantly evolves, this landscape is quickly becoming a fragmented world. In the frantic scramble to become king of the hill, marketers grab hold of as many channels as they can, but often without an overall strategy to pull together one uniform message. The result? They spread themselves thinly across multiple channels, which results in shattered messaging.
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customer, journeys, marketing, channels
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: Bluecore     Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
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bluecore, retail, email, report, ecommerce, marketing
    
Bluecore
Published By: Intel     Published Date: Sep 14, 2018
Today’s tech savvy consumers are continually driving organizations to deliver a modernized shopping experience. To achieve this, retailers are pushing the edge on developing non-traditional ways in delivering sales messages. One of the best ways to engage shoppers with an in-store digital presence is through modern adaptive signages. Modern signages enable two-way interaction between customers and businesses, tapping onto cutting-edge technologies such as sensors and analytics to respond to customer behavior—helping retailers customize content on the fly. Find out how Giada Technology leveraged on Intel® processors to power up their cloud terminals to pre-process signage, sensor, and mobile data to efficiently exchange information with the cloud. Retailers are better positioned to present contextual promotions to the shoppers, delivering benefits of lesser wait-time and increased customer satisfaction.
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Intel
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research. The facts are: Utilizing multiple channels has become the ‘new normal.' Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business. Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations. Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relationships with individuals at key accounts and ultimately increase revenue. For more ways ABM can help you up your marketing game, download this eBook.
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Oracle Marketing Cloud
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: HERE Technologies     Published Date: Jul 19, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Mimecast     Published Date: Dec 20, 2018
Relying on outdated solutions like Symantec Email Security (formerly MessageLabs) to defend your organization from email-borne attacks may be risky. Others in this position have suffered from spear-phishing, ransomware and even impersonation attacks. To effectively defend against these advanced threats you need the latest protection techniques – something Mimecast delivers to tens of thousands of organizations already. Join us for this 30 min webinar to learn: • The damaging effects of ransomware, spear-phishing and impersonation attacks • What defensive strategies and technologies you should employ • Why your current Symantec Email Security solution may not be up to the task • How to enhance your email security and overall cyber resilience
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email security, ransomware, spear-phishing, cyber resilience, symantec
    
Mimecast
Published By: mindSHIFT     Published Date: Nov 29, 2007
Unlike email, instant messages (IMs) do not allow group communication; nor do they persist -- you can't hold on to them for as long as you wish. Persistent group chat, however, allows businesses to organize persistent dialogue around business-critical topics, and keep them for easy retrieval later.
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collaboration, communication, project management, instant message, instant messaging, collaborate, discussion, communicate, mindshift
    
mindSHIFT
Published By: mindSHIFT     Published Date: Nov 29, 2007
A millisecond of downtime can mean millions of dollars. Maintaining compliance while ensuring your firm has the required speed and uptime can be daunting. Learn what you can do with your email and instant messages to prepare for your next regulatory audit.
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secure im, secure instant messaging, audit, security audit, auditing, compliance, email security, high availability, mindshift
    
mindSHIFT
Published By: Esker     Published Date: Jun 29, 2016
Automation is widely used in the business world. Still, the concept of order processing automation remains a bit of an enigma - even among those who already know a thing or two about it. That's why it's critical to give yourself a refresher before driving the project forward and getting stakeholders on board. This eBook highlights the six key stakeholders in order management that need to be challenged to go beyond the status quo. Automation aligns with their priorities - it's your job to deliver that message. Download this eBook now to learn more about the key roles in an order processing automation project.
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best practices, business optimization, business management, productivity, business process
    
Esker
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