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Published By: Oracle     Published Date: Sep 30, 2014
"Consumers worldwide have nearly 5 billion active mobile subscriptions- that’s almost a billion and a half more active mobile subscriptions than toothbrushes sold. With more than five times more mobile devices than PCs on the planet today, as a marketer, chances are your messages are being consumed in the mobile channel. If you’re not aligning your strategies with this new reality, you may find your business headed the way of the landline."
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oracle, marketing, cloud, connected, customer, modern, growing, mobile, subscriptions
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect your sender reputation.
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oracle, marketing, cloud, connected, customer, modern, sales, sites visited
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud, data, team structure, customer, forrester research, shift, market
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message, distractions, communications, conversions, expectations, profile, experiences, individual, brand advocates, interactions, technology
    
Oracle
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research. The facts are: Utilizing multiple channels has become the ‘new normal.' Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business. Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations. Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relationships with individuals at key accounts and ultimately increase revenue. For more ways ABM can help you up your marketing game, download this eBook.
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Oracle Marketing Cloud
Published By: Oracle OMC     Published Date: Nov 30, 2017
Account-based marketing (ABM) is the latest strategy those folks are trying to sell you. But with ABM, there’s one key difference: ABM isn’t a new, unproven idea; it’s a new way of combining proven fundamentals to help B2B marketers (you guessed it) reach the right prospect, at the right time, with the right message. Only this time, it really works.
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Oracle OMC
Published By: Osterman Research, Inc.     Published Date: Jul 08, 2011
Join Michael Osterman of Osterman Research and GFI Software who will discuss the current state of the dangers of simple Web surfing and what you can do to address these concerns quickly and easily.
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web monitoring, gfi, osterman, messaging, directory, email, e-mail, directories, spam, archive, archiving, instant, backup, mail, white, paper, whitepaper, migration, disaster, recovery
    
Osterman Research, Inc.
Published By: Pardot     Published Date: Apr 29, 2009
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
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pardot, b2b conversions, double b2b conversions, b2b marketer, groundwork, landing pages, conversion rates, ctr, click-thru, form validation, multivariate testing, b2c, website caller id, jigsaw, whois, prospect, suspect, lead source, error messages, drop off
    
Pardot
Published By: Phunware     Published Date: Aug 11, 2014
Mobile devices are streaming millions of location data points in real-time. These data points are extremely valuable in their own right because the very apps that help generate data can also be used to act on insights and deliver relevant messages. Download these insights and examples to turn mobile data into actions.
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phunware, mobile, physical marketing analytics, location analytics, business intelligence, space management, customer service, crm, loyalty, analytics for mobile, analytics on mobile, app analytics, app tracking analytics, mobile analytics tool, mobile app analytics, mobile app usage analytics, mobile data analytics, mobile device analytics, mobile location analytics, knowledge management
    
Phunware
Published By: Phunware     Published Date: Oct 27, 2014
Learn how to use push notifications for application monetization and see the positive results of providing the right messages, at the right time, to the right users.
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push notifications, geo fence, location marketing, location based alerts, imessage, cloud messaging, third party app notifications, local notifications
    
Phunware
Published By: PKWARE     Published Date: Oct 22, 2007
Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
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sms marketing, mobile marketing, email marketing, text messaging, text marketing, sms, sms, mobile, email, text, sms messaging, mobile messaging, mobilestorm, mobilestorm
    
PKWARE
Published By: Plantronics     Published Date: Oct 18, 2013
Emerging technologies empower, but they can also confuse. Workers in the new mobile landscape struggle to manage communications with mobile phones, landlines, VoIP calls and different voicemail boxes, email, IM, text messages and social networking applications. Unified Communications is the answer. It’s the bridge between all these communication systems helping manage communications with one interface.
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plantronics, office environment, unified communications, emerging technologies empower, manage communications, audio quality, communication channels, acoustic technology, working offsite, b2b communication, telecommuting, plantronics audio devices, plantronics technology, ergonomic innovations, acoustic intelligence, networking, knowledge management
    
Plantronics
Published By: Pluris     Published Date: May 05, 2015
Today's dynamic marketplace requires companies not only to maintain a consistent, effective message across marketing channels but to execute that messaging economically, maximizing the investment and consistently improving ROI. Download this white paper today to discover what tools you need to improve omni-channel marketing and increase marketing performance.
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pluris, performance marketing, omni-channel, cost effectiveness
    
Pluris
Published By: Polycom     Published Date: May 22, 2017
Collaboration takes many forms, a simple message and response, a quick phone call, a brief meeting or a formal video conference. Whatever form it takes, collaboration can deliver many business benefits, so it’s important to give employees the right tools for the right environment.
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Polycom
Published By: Port25 Solutions     Published Date: Mar 09, 2012
The PowerMTA Management Console (PMC), v1.0, is a newly released web based enterprise and a scalable software solution. PMC allows for the centralized configuration, monitoring, and reporting of multiple PowerMTAT installations.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting, bounce categorization, message transfer agent, it management, data management
    
Port25 Solutions
Published By: Port25 Solutions     Published Date: Mar 09, 2012
This Whitepaper will attempt to address some frequently asked questions about the core differences between open source MTAs and commercial MTAs. It will also explain why making the switch may qualify as long term cost-effective investment.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting, bounce categorization, message transfer agent, it management, data management
    
Port25 Solutions
Published By: Port25 Solutions     Published Date: Mar 09, 2012
PowerMTA has the ability to use the reputation of an existing IP address to warm up a new IP.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting, bounce categorization, message transfer agent, it management, data management
    
Port25 Solutions
Published By: Port25 Solutions     Published Date: Mar 09, 2012
What it does do, in its simplest form, is validate the integrity of the message, thereby assuring that it has not been tampered with during transit.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting, bounce categorization, message transfer agent, it management, data management
    
Port25 Solutions
Published By: Port25 Solutions     Published Date: Mar 09, 2012
PowerMTA is a configurable and robust email solution to ensure emails are being delivered at an optimal rate, even if ISPs flag your network. Changes in ISP policy can be met easily with PowerMTA and are dynamically adjustable for any threshold.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting, bounce categorization, message transfer agent, it management, data management
    
Port25 Solutions
Published By: Port25 Solutions     Published Date: Mar 09, 2012
PowerMTAT offers an extensive set of reports to help any organization determine if their mailings are being delivered, and subsequently, if the software is having a positive impact on business.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting, bounce categorization, message transfer agent, it management, data management
    
Port25 Solutions
Published By: Port25 Solutions     Published Date: Mar 09, 2012
One advanced new feature is the ability to extend to allow setting priorities to each recipient in the email queue. We call this feature Queue Prioriztion. It now has the ability in PowerMTAT to set the priority of a recipient of set of recipients.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting, bounce categorization, message transfer agent, it management, data management
    
Port25 Solutions
Published By: Port25 Solutions     Published Date: Mar 09, 2012
The end result of using PowerMTA is an improved return on investment and a greater confidence in your outbound email initiatives.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting, bounce categorization, message transfer agent, it management, data management
    
Port25 Solutions
Published By: Port25 Solutions     Published Date: Mar 09, 2012
Today's enterprise environments need fast, reliable and immediate execution of email messaging flow. And to successfully achieve greater deliverability, proven technologies need to be in place to optimize the messaging infrastructure.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting, bounce categorization, message transfer agent, it management, data management
    
Port25 Solutions
Published By: Port25 Solutions     Published Date: Mar 23, 2012
Using PowerMTA's VirtualMTA technology, Pure360 was in a position to easily provide dedicated IPs for their clients. and adhere to ReturnPath's certified sender requirements to maintain high inbox placement rates.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting, bounce categorization, message transfer agent, it management, data management
    
Port25 Solutions
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