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Published By: Dyn     Published Date: Sep 25, 2013
Domain-based Message Authentication, Reporting & Conformance (DMARC) has been created as a standard to help properly authenticate your sends and monitor and report phishers that are trying to send from your name. Read this whitepaper to learn the importance of DMARC and what it does for you.
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dmarc, domain based message authentication, reporting comfirmation, authenticate sends, isp, internet service provider, dyn
    
Dyn
Published By: eDataSource     Published Date: Mar 20, 2017
Today, email deliverability is a challenging goal and a moving target all at the same time. Traditional metrics such as email volume and open rates are going up, but inbox placement is in decline. And no matter how fantastic your email is, it won’t generate a response if it isn’t delivered. So, what can today’s marketers do to make sure their messages hit the inbox?
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edatasource, email marketing, performance insight, email delivery rates
    
eDataSource
Published By: EdgeWave     Published Date: Oct 15, 2011
This newly updated handbook is an invaluable tool for IT and HR professionals who need to establish rules for e-communications at their organizations.
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e-policy best practices, web filter for enterprise, web security, email security, messaging security, best practices, handbook, edgewave, human resources, p2p, social media, blogging, blog, instant message, instant messaging, peer-to-peer, peer-2-peer, policies, filtering, security
    
EdgeWave
Published By: Eloqua     Published Date: Sep 28, 2011
As market competition intensifies and company growth expectations increase, marketers are pressured to deliver measurable results and demonstrate the value they provide. Learn about new tools successful marketers are using to reach the right people through the right channels with the right message.
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marketing white paper, b2b marketing, integrated demand generation, marketing analytics, marketing automation, marketing roi, demand generation platform
    
Eloqua
Published By: eMC     Published Date: Oct 11, 2010
Learn 10 practical tips on how to make your email messages stand out among the clutter and maximize your results with this FREE white paper!
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napco, emc, email marketing, emarketing, roi, list management, newsletter design
    
eMC
Published By: Epsilon     Published Date: Sep 18, 2012
To be successful in the current landscape, retail marketers must adapt their marketing messages to match the specific format, time and methods of consumers. Download this whitepaper to learn how retailers are boosting their CEM strategies.
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customer experience marketing, real-time messaging, rtm, cem, customers' needs, competitive advantage, customer identification, customer segmentation, customer engagement
    
Epsilon
Published By: Epson     Published Date: Jun 22, 2018
Businesses like yours rely on e ective internal and external connections between employees to operate e ciently. But you might be discovering that the old ways of conveying important business messages are no longer enough for your sta . Relying only on telephone calls, email, and face-to-face meetings alone could be now considered a competitive disadvantage. It also makes it more di cult to attract top talent, and inhibits the communication speed most enterprises now require.
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Epson
Published By: Esker     Published Date: Jun 29, 2016
Automation is widely used in the business world. Still, the concept of order processing automation remains a bit of an enigma - even among those who already know a thing or two about it. That's why it's critical to give yourself a refresher before driving the project forward and getting stakeholders on board. This eBook highlights the six key stakeholders in order management that need to be challenged to go beyond the status quo. Automation aligns with their priorities - it's your job to deliver that message. Download this eBook now to learn more about the key roles in an order processing automation project.
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best practices, business optimization, business management, productivity, business process
    
Esker
Published By: Evergage     Published Date: Nov 18, 2013
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.
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real-time web personalization, data driven marketing, data driven messaging, user engagement, one-to-one marketing, personalized marketing, dynamic content, smart messaging, customer engagement, on site messaging, in app messaging, behavior analytics, target marketing, behavior segmentation, conversion rate experts, cro tools, prevent churn
    
Evergage
Published By: Evergage, Inc.     Published Date: Apr 17, 2014
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.
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evergage, marketing technology, real time, real time personalization, click through, digital marketing, convserion rates, online advertising, online traffic
    
Evergage, Inc.
Published By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
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facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy, earned media, media analytics
    
Facebook
Published By: Forcepoint     Published Date: Apr 19, 2016
The financial and legal ramifications of the high-profile cyber-incidents that happened in the past year send an unmistakable message: data theft is too important for a board of directors not to be involved. The “Cybersecurity and Data Theft Prevention” report provides a non-technical overview every board of directors can use to assess their organization’s security posture
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Forcepoint
Published By: Forcepoint     Published Date: May 16, 2016
Les ramifications financières et juridiques des cyber-incidents hautement médiatisés de l’année dernière ont envoyé un message clair : le vol de données est trop important pour que le Conseil d’administration ne soit pas impliqué. Le rapport « Cybersécurité et prévention du vol de données » fournit une vue d'ensemble non technique que chaque Conseil d'administration peut utiliser pour évaluer les mesures de sécurité actuelles de sa société.
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cyber security, security, cybersecurity, security application, data theft prevention, data security, cyberttacks
    
Forcepoint
Published By: Forcepoint     Published Date: May 16, 2016
The financial and legal ramifications of the high-profile cyber-incidents that happened in the past year send an unmistakable message: data theft is too important for a board of directors not to be involved. The “Cybersecurity and Data Theft Prevention” report provides a non-technical overview every board of directors can use to assess their organization’s security posture.
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cyber security, security, cybersecurity, security application, data theft prevention, data security, cyberttacks
    
Forcepoint
Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective
Published By: Gelato     Published Date: Jul 02, 2018
How far does your marketing material travel before your it gets into your customers’ hands? Or even your colleagues’? What if it could have reached the moon first? That was the case for the annual posters sent by Hydro Extruded Solutions. With Gelato total shipping distances were easily cut 72%. Gelato presented a faster, greener, and smarter way to print and distribute their message — one more step confirming Hydro’s commitment to sustainability. Download this info-graphic to learn more.
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Gelato
Published By: Genesys     Published Date: Jun 11, 2018
While most companies today support multi-channel customer service, they typically manage individual channels in silos, resulting in a fragmented customer experience. Moving to an omnichannel contact center solution will not only provide a substantial competitive advantage, it will also improve the overall experience and satisfaction of both agents and customers. Download this tip sheet to learn eleven metrics for building your business case for omnichannel customer service including: • 50% reduction in processing of duplicate messages across channels • Over 20% increase in First Contact Resolution • 15% increase in CSAT
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omnichannel contact center, customer experience, csat, first contact resolution
    
Genesys
Published By: Genesys     Published Date: Jun 13, 2018
In today’s digital world, the messaging and texting that have become a prominent part of most people’s lives are a form of asynchronous messaging. These are a simple, convenient method of communication for people on the go, with varied time in response based upon intrigue and urgency. Asynchronous messaging has become so ingrained in consumers’ lives, an expectation has evolved that businesses should be able resolve issues just as quickly and easily, and on the customer’s timetable. To keep up with consumer expectations and offer differentiated customer experiences, there is a strong case for implementing capabilities where messages can be fielded by bots using artificial intelligence, with a human touch through skilled representatives, or a combination of both within the same conversation, without losing context. Download this white paper to learn about: • 6 benefits to asynchronous messaging in B2C customer experience and operations • Incorporating asynchronous messaging into your u
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customer service, operations, asynchronous, messaging, customer expectations
    
Genesys
Published By: Genesys     Published Date: Jul 13, 2018
In today’s digital world, the messaging and texting that have become a prominent part of most people’s lives are a form of asynchronous messaging. These are a simple, convenient method of communication for people on the go, with varied time in response based upon intrigue and urgency. Asynchronous messaging has become so ingrained in consumers’ lives, an expectation has evolved that businesses should be able resolve issues just as quickly and easily, and on the customer’s timetable. To keep up with consumer expectations and offer differentiated customer experiences, there is a strong case for implementing capabilities where messages can be fielded by bots using artificial intelligence, with a human touch through skilled representatives, or a combination of both within the same conversation, without losing context. Download this white paper to learn about: • 6 benefits to asynchronous messaging in B2C customer experience and operations • Incorporating asynchronous messaging into your u
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Genesys
Published By: GFI     Published Date: Jul 24, 2007
This white paper explains what makes spam such an unbearable problem and how spamming tactics are evolving daily to beat anti-spam software. The latest tactic is to use the common PDF file format to send image spam. By using PDF attachments to send images instead of embedding them in the body of the email message, spammers have taken the cat-and-mouse game with anti-spam software developers to a new level.
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adobe, adobe acrobat, acrobat, gfi, spam, image spam, pdf spam, anti-spam, anti spam, email security, zombie, zombies, botnet, botnets, hacker, vulnerability, filtering, blocking, mailessentials, mail essentials
    
GFI
Published By: GFI     Published Date: Mar 25, 2008
This white paper explains what makes spam such an unbearable problem and how spamming tactics are evolving daily to beat anti-spam software. In the space of two months, spammers have switched from image spam to using PDF, Excel and ZIP file attachments. By using these attachments to send images instead of embedding them in the body of the email message, spammers have taken the cat-and-mouse game with anti-spam software developers to a new level.
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attachment spam, filter attachment spam, image spam, pdf spam, excel spam, xls spam, stock spam, gfi
    
GFI
Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution, channels, distribution channels, b-to-b distribution channels, branding and distribution, distributors, dealers, brand, b-to-b marketer, b-to-b buying
    
Godfrey
Published By: GoToMeeting     Published Date: Jul 08, 2011
In 2.7 seconds, a prospect will decide whether to read, forward or delete your email. (How are we doing so far?) This new eBook by Jill Konrath, sales strategist and author, explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
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citrix, sales, email prospecting campaign, ebook, jill konrath, value proposition, snap factors, credibility, bad email, good email, email blast, crafting effective prospecting emails
    
GoToMeeting
Published By: GoToMeeting     Published Date: Jul 08, 2011
Join this live webcast with Jill Konrath and learn how to turn those 5 minutes into golden sales opportunities.
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citrix, sales opportunities, jill konrath, prospect, interactive webinar, 5-minute message, online meeting tools, demo products
    
GoToMeeting
Published By: GoToMeeting     Published Date: Oct 06, 2011
Want to connect with today's phone-averse, time-starved prospects? Use email. Sure, most emails get deleted upon arrival, but that's because most emails aren't written right. Watch this on-demand webinar to learn from sales expert Jill Konrath as she explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
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citrix, marketing, prospects, email, email marketing, webinar
    
GoToMeeting
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