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Published By: SubscriberMail     Published Date: Dec 12, 2008
The growing complexity of today's email market has created a deeper need to carefully consider the creative aspects of your email messages. While the need for quality and effective design has always existed from a pure marketing standpoint, challenges unique to the email space require a different look at creative from the perspective of accomplishing specific goals via email. This white paper introduces several of the numerous critical parameters that should be given consideration when preparing email creative, and provides real-world tactics to optimize email creative for maximum results. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}
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subscribermail, email creative, email copy, email marketing
    
SubscriberMail
Published By: Marketo     Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
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email marketing, email blasts. electronic marketing
    
Marketo
Published By: Symantec.cloud     Published Date: Sep 14, 2010
Thinking about email archiving? It can seem complex - but with a hosted service many of these issues disappear.
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messagelabs symantec hosted services, hosted email archiving, it manager, email storage
    
Symantec.cloud
Published By: VisiStat     Published Date: Mar 22, 2007
Old Log File analytics data was good – today's hosted on-demand Web analytics reporting is much better. What once was only understandable by IT personnel now has a place on the desktops of sales, marketing and business professionals. Read about the differences, and improvements, in analytics.
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web analytics, hosted analytics, hosted solution, snippet, page snippets, snippet technology, code snippets, code tag
    
VisiStat
Published By: Intel     Published Date: Sep 10, 2018
Today’s tech savvy consumers are continually driving organizations to deliver a modernized shopping experience. To achieve this, retailers are pushing the edge on developing non-traditional ways in delivering sales messages. One of the best ways to engage shoppers with an in-store digital presence is through modern adaptive signages. Modern signages enable two-way interaction between customers and businesses, tapping onto cutting-edge technologies such as sensors and analytics to respond to customer behavior—helping retailers customize content on the fly. Find out how Giada Technology leveraged on Intel® processors to power up their cloud terminals to pre-process signage, sensor, and mobile data to efficiently exchange information with the cloud. Retailers are better positioned to present contextual promotions to the shoppers, delivering benefits of lesser wait-time and increased customer satisfaction.
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Intel
Published By: Intel     Published Date: Sep 14, 2018
Today’s tech savvy consumers are continually driving organizations to deliver a modernized shopping experience. To achieve this, retailers are pushing the edge on developing non-traditional ways in delivering sales messages. One of the best ways to engage shoppers with an in-store digital presence is through modern adaptive signages. Modern signages enable two-way interaction between customers and businesses, tapping onto cutting-edge technologies such as sensors and analytics to respond to customer behavior—helping retailers customize content on the fly. Find out how Giada Technology leveraged on Intel® processors to power up their cloud terminals to pre-process signage, sensor, and mobile data to efficiently exchange information with the cloud. Retailers are better positioned to present contextual promotions to the shoppers, delivering benefits of lesser wait-time and increased customer satisfaction.
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Intel
Published By: Bronto     Published Date: Sep 26, 2011
Download the white paper, "Activate And Engage: How Adding SMS To Cross-Channel Communication Can Optimize Retailer-Customer Relationships" to learn more about how text message campaigns can successfully activate consumers relationships and engage shoppers to drive purchases.
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whitepaper, mobile, bronto, white paper, text, sms, cross channel, in-store opt-in
    
Bronto
Published By: Cisco     Published Date: Dec 20, 2018
Knowledge workers today have a rich portfolio of team collaboration tools to help them get their jobs done, starting with email and encompassing texting, file sharing, online chat and message boards, social media and video conferencing. Yet collaboration across these tools can be a frustrating experience, due to the complexity of the technology and lack of integration. The good news: the application of emerging technologies and artificial intelligence (AI) enables more people to connect when and how they need to. And that makes for more productive teams.
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Cisco
Published By: Silverpop Engage B2B     Published Date: Mar 24, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
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silverpop b2b, lead management, engagement marketing solutions, emarketing tools, single-message, drip campaigns, engage b2b, b2b database
    
Silverpop Engage B2B
Published By: Trend Micro SaaS     Published Date: Oct 08, 2008
According to experts at TrendLabs, spam now makes up close to 95% of all email and continues to grow. In the first three months of 2008 spam rates almost doubled over rates observed at the end of 2007 and TrendLabs predicts that average daily spam volumes will increase by 30 to 50 billion messages per day within the year.1 As spam continues to grow at dramatic rates, traditional on-premise email security products are failing to keep up. This limitation is one of the primary reasons that IDC predicts demand for hosted security solutions -also known as SaaS (Software as a Service) solutions-will grow by more than 30% annually through 2012.2 For context, the growth rate for hosted email security is projected to be more than eight times that of the traditional software email security market, and more than 60% faster than appliance-based email security solutions.
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saas, trend, trend micro, software as a service, trendlabs, email security, security, interscan messaging
    
Trend Micro SaaS
Published By: Urban Airship     Published Date: Jul 24, 2017
Have you ever wondered how push notifications impact app user retention rates? This first of its kind study analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not. We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn. This 61 page benchmark report is full of data points, insights and recommendations. Download it to learn about: • The impact of messaging at different intervals in the app user lifecycle • Recommendations on when & what to message to increase new user retention rates • Insights on the data specific to four key verticals - retail, media, sports & recreation and utility & productivity.
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retention rates, push notifications, app traffic, user engagement, user churn
    
Urban Airship
Published By: Epsilon     Published Date: Sep 18, 2012
To be successful in the current landscape, retail marketers must adapt their marketing messages to match the specific format, time and methods of consumers. Download this whitepaper to learn how retailers are boosting their CEM strategies.
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customer experience marketing, real-time messaging, rtm, cem, customers' needs, competitive advantage, customer identification, customer segmentation
    
Epsilon
Published By: Symantec.cloud     Published Date: Mar 02, 2011
This white paper examines the information security needs of midmarket organisations, and explains how SaaS security services can help address the security requirements of a distributed workforce.
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symantec.cloud, messagelabs, midmarket, wireless device, remote workers, pda, smart phones, tablet pc
    
Symantec.cloud
Published By: SAP     Published Date: Nov 03, 2010
Apparel brands and retailers are connecting with customers at a quickening pace on the social web to spread brand messages, boost loyalty and drive commerce.
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sap, media, social media, branding, loyalty
    
SAP
Published By: eDataSource     Published Date: Mar 20, 2017
Today, email deliverability is a challenging goal and a moving target all at the same time. Traditional metrics such as email volume and open rates are going up, but inbox placement is in decline. And no matter how fantastic your email is, it won’t generate a response if it isn’t delivered. So, what can today’s marketers do to make sure their messages hit the inbox?
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edatasource, email marketing, performance insight, email delivery rates
    
eDataSource
Published By: Bronto     Published Date: Jul 19, 2017
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
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brand loyalty, ecommerce, consumer behaviors, loyalty programs, mobile engagement, customer loyalty, building brands, competitive advantage
    
Bronto
Published By: Qvidian     Published Date: May 04, 2015
Sales playbooks merge your organization’s sales processes with the supportive content, tools, messages and strategies a sales team needs to close business at each stage of the buying process. They provide salespeople with the guidance and situational coaching they need to advance and win deals. And they can be developed for any recurring selling situation that you want to drive repeatable behavior and remain agile. A winning sales playbook consists of a series of “plays” that are based on what’s proven to work in previous sales engagements. Download this playbook today to learn how to shorten sales cycles, increase win rates, ramp up new salespeople, bolster deal sizes and optimize overall sales performance!
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qvidian, sales playbook, buying process, sales solutions, sales enablement, content management
    
Qvidian
Published By: TriTuns Innovation     Published Date: Nov 21, 2008
Discover the tangible benefit of creating and delivering Customer Engagement Campaign emails that integrate corporate marketing with their sales team profiles (From address, their picture, a message from them - along with all the relevant corporate content), for a true 'connected' solution.
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tailored mail, email marketing program, customer engagement campaign, email service provider, email campaigns
    
TriTuns Innovation
Published By: HotSchedules     Published Date: Mar 28, 2019
Let’s just say it — inefficient restaurant employee scheduling practices can be Hell for managers. Trying to manage schedules with spreadsheets, sticky notes, missed phone calls and text messages isn’t just source of pain for your employees — it can also do more damage to your business than you might expect, including unnecessary labor spend, increased employee turnover and decreased customer satisfaction. In this eBook, we’re going to take a journey through the 9 Circles of Restaurant Employee Scheduling Hell and outline tangible paths to scheduling and labor management salvation.
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HotSchedules
Published By: Kaon     Published Date: Jul 29, 2011
Download this white paper to learn more on how to unify your marketing message across all channels, reduce product marking expenses, and excite and engage customers with product and solution demonstrations.
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kaon, products, problem solving, resolution, virtual product model, sales demonstration, product roadshows, multi-channel marketing
    
Kaon
Published By: GoToWebinar     Published Date: Oct 08, 2013
During a presentation, your confidence influences how receptive your audience is to your message. Sweating yet? In less than a minute, your audience forms impressions of you and your credibility based on what you say and how you say it. This brief by Matt Abrahams, communication and presentation expert, explores how you can shake your stage fright to present with confidence.
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strategic communications, leadership, matt abrahams, stage fright, presenting, presentations, anxiety, gain confidence
    
GoToWebinar
Published By: Message Systems     Published Date: Mar 07, 2013
A hundred a day? A thousand a day? More? Believe it or not, many organizations send several million emails a day, and enterprises, large online retailers, social networks and gaming sites often send as much as a billion a month.
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high volume email, email marketing, sending reputation, email authentication, email infrastructure, email software
    
Message Systems
Published By: Polycom     Published Date: May 22, 2017
Collaboration takes many forms, a simple message and response, a quick phone call, a brief meeting or a formal video conference. Whatever form it takes, collaboration can deliver many business benefits, so it’s important to give employees the right tools for the right environment.
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Polycom
Published By: Silverpop     Published Date: Jun 15, 2012
Want to turn lost shopping carts, incomplete forms, neglected digital tools and interrupted browsing sessions into revenue? Learn how triggered follow-up messages delivered with the right tone, content and offer can recover many of these lost opportunities.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, shopping cart, e-commerce
    
Silverpop
Published By: Phunware     Published Date: Oct 27, 2014
Learn how to use push notifications for application monetization and see the positive results of providing the right messages, at the right time, to the right users.
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push notifications, geo fence, location marketing, location based alerts, imessage, cloud messaging, third party app notifications, local notifications
    
Phunware
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