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Published By: IBM     Published Date: Aug 21, 2013
This brochure explores the Interactive Marketing essentials of cross-channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or specific segments of customers and prospects. In the following pages, you will learn how the right Interactive Marketing solution can help you engage each customer in a two-way, interactive dialogue.
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interactive marketing, marketing management solutions, enterprise marketing management, ebook, marketing, website personalization, cross-channel marketing, marketing message, business technology
    
IBM
Published By: Unica     Published Date: Nov 04, 2010
Facing an unprecedented pace of change, you, like many marketers,may be struggling to create meaningful conversations with your audience.While you may be turning up the volume, if you are still using pushstrategies to shout out your messages, your buyers may be tuningout.
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unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, ebook, integration
    
Unica
Published By: Alterian Inc     Published Date: May 04, 2010
The future of email is integration with the rest of the marketing engine to increase the relevancy of your message and heighten the engagement with your customers.
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alterian, integrated email marketing
    
Alterian Inc
Published By: Adobe     Published Date: Sep 19, 2013
Social marketers need to reach the right customers with the right message, connect social to business results, and manage customer relationships across all digital experiences. Adobe Social makes social marketing easier and more effective than ever
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social media, marketing, platforms, digital marketing, marketing solutions, analytics
    
Adobe
Published By: Zebra Technologies     Published Date: May 02, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies
Published By: Zebra Technologies     Published Date: May 03, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies
Published By: Oracle     Published Date: Sep 30, 2014
Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect your sender reputation.
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oracle, marketing, cloud, connected, customer, modern, sales, sites visited
    
Oracle
Published By: LogMeIn     Published Date: Feb 27, 2018
The North Face rigorously tested several providers and quickly realized that Bold360 hit all the marks. After the initial implementation, The North Face entered into a 3-month professional services engagement to take their chat strategy to the next level. The Bold360 professional services team helped The North Face implement strategic new chat features and tactics, including adaptive canned messages, proactive chat, dual monitors and layered chat, and provided additional development support as needed. To maximize the impact of its chat strategy, The North Face also created an 11-person core chat team, with reps chosen for their skills and product knowledge. Empowered with the capabilities of Bold360, these dedicated agents can now provide truly in-depth product support.
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north face, online, customer, products, engagement, professional
    
LogMeIn
Published By: MessageLabs     Published Date: Sep 25, 2008
In the underground digital economy, thousands of criminals conduct business in excess of $100 billion. In this whitepaper you’ll learn more about this highly specialized marketplace, and how it generates powerful tools to steal victims’ identities. You’ll also see why MessageLabs unique proprietary technology helps to disrupt this activity.
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messagelabs, malware, trojans, spyware, viruses, dot.com, fraud, botnet, spammers
    
MessageLabs
Published By: IBM     Published Date: Feb 04, 2015
Read this white paper to discover how to: Accelerate the flow of messages throughout your organization and extend business value outward to smart devices and mobile phones. Create a more-responsive business by supporting rapid, reliable, and secure transport of information between your applications, systems and services. Reduce cost when you diminish complexity and reduce maintenance. Take action to drive
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application systems, application services, it solutions, application complexity, it management, knowledge management, data management
    
IBM
Published By: Symantec Corporation     Published Date: Oct 03, 2013
Over the past decade, businesses have had to adapt to an array of technical changes, including an increasingly hostile cyber environment. We saw the early precursors of cybercrime decades ago when computer use was limited to a relatively small group of specialists and electronics enthusiasts. Innovative programmers, some still in high school, would find ways to display annoying messages on their friends’ computers and from there spread to other devices via shared floppy disks.This kind of part practical joke-part vandalism form of malware has been overshadowed by the more serious, technically complex, and financially lucrative form of today’s cybercrime. In this guide, we will examine major types of threats to information security that businesses face today as well as techniques for mitigating those threats. One of the most important tools available to us is SSL technology.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec Corporation
Published By: Symantec.cloud     Published Date: Aug 10, 2010
This paper will discuss the history and progression of the modern Trojan attack. It will explore the methodology used by hackers in selecting a target and developing a compelling attack and will cite several examples of some successful targeted Trojans.
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messagelabs, symantec hosted services, malware, trojan attack, email guard, spam
    
Symantec.cloud
Published By: Symantec.cloud     Published Date: Feb 03, 2010
The emergence of covert information theft as a key tactic of malware propagators. Most importantly, the paper highlights the crucial danger points for any business that doesn't defend itself against viruses which operate in the background.
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messagelabs intelligence, symantec hosted services, security threat, spyware, botnets, phising, email security, social networking, hosted web security, content filtering
    
Symantec.cloud
Published By: BlueHornet     Published Date: Apr 12, 2010
Over the next few years, more and more people are expected to check their email on their smartphones, rather than their PCs. In this free whitepaper, you'll learn how the most common mobile operating systems render your HTML emails, and more importantly, what you can do now to optimize your email creative to keep your messages looking great, no matter where they're opened.
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bluehornet, email marketing, mobile rendering, smartphones, html email
    
BlueHornet
Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Did you know you reach only a fraction of your fanbase every time you post a branded message on Facebook? Whether your fans receive your content in their newsfeeds depends on a Facebook algorithm called EdgeRank. We partnered with the experts at EdgeRank Checker to uncover what makes EdgeRank tick-and how you can use it to your advantage.
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marketing, facebook, engagement, reach, social media, advertising, social media campaigns
    
Wildfire Interactive
Published By: Bronto     Published Date: Jul 19, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox? In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
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commerce marketing, commerce marketers, ecommerce, subsribers, manage coupons, consumer behavior, message integration, roi, customer satisfaction
    
Bronto
Published By: VMware/Intel Server Refresh and Cost Savings     Published Date: Mar 22, 2009
In an economic environment that is repeatedly heralding the message "do more with less" the efficiency of hypervisors are an oft-overlooked aspect of virtual infrastructure acquisition that has massive impact on total price.
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vmware, virtualization, total cost of acquisition, tca, tco, total cost of ownership, hyper-v, server virtualization, data center, fc san, fibre, networkattached storage, nas, nic, high availability, vmware consolidated backup, vcb
    
VMware/Intel Server Refresh and Cost Savings
Published By: IBM     Published Date: Apr 13, 2018
You can’t walk out the door without being inundated with messages on cloud. Get educated and help your organization make smarter choices.
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cloud, governance, trusted data
    
IBM
Published By: Group M_IBM Q418     Published Date: Oct 02, 2018
Chatter about the cloud is everywhere. You can't turn on your TV, look at your smartphone, open a magazine or browse websites without being inundated with messages about the cloud. Proponents tell you the cloud will save you time, give you a place to store data, create a way to manage hard drive space on your phone and much more. Detractors will scare you with stories of hackers gaining access to personal photos and bank account numbers.
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Group M_IBM Q418
Published By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
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real-time marketing, exclusive research, marketing landscape, personalized messages
    
Monetate
Published By: GoToMeeting     Published Date: Jul 08, 2011
In 2.7 seconds, a prospect will decide whether to read, forward or delete your email. (How are we doing so far?) This new eBook by Jill Konrath, sales strategist and author, explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
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citrix, sales, email prospecting campaign, ebook, jill konrath, value proposition, snap factors, credibility, bad email, good email, email blast, crafting effective prospecting emails
    
GoToMeeting
Published By: Moxie     Published Date: Feb 08, 2018
You’ve worked hard to build your brand—to understand who your customers are, to convey a compelling message that draws them into your site, and to create engaging content that keeps them there. At the most critical point in the sales process, seize the opportunity to communicate directly with your number one lead at the height of their decision and use this checklist to make that possible.
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mobile, commerce, checklist, intent, customer, metrics, ecommerce
    
Moxie
Published By: Interactive Intelligence     Published Date: Dec 02, 2010
How a contact center deploys and manages eServices - non-voice interaction channels such as email, chat, SMS and social media - is the key to offering electronic services that attract modern tech-savvy customers. Learn about eServices best practices from Sheila McGee-Smith, founder of McGee-Smith Analytics, and Tim Passios, Director of Solutions Marketing at Interactive Intelligence, and how three diverse companies successfully utilize eServices to their advantage.
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interactive intelligence, sms, media channel, short message service, wireless, mobile communications, gsm, social media
    
Interactive Intelligence
Published By: IBM APAC     Published Date: Nov 22, 2017
A user initiates the call and selects the source language, such as Spanish. (In this example, assume that the target language is set to English.) As the user is talking to the support representative, the audio is converted to text using the Speech to Text service. Then using Language Translator, the text is translated to English. English language text is then sent to the Text to Speech service as input. The output audio message is what the support representative hears. All of this happens in near real time. The text from Speech to Text and the Language Translator service also can be stored in a database for analytics. The same process is repeated in reverse for the audio message sent by support personnel.
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source, language, english, spanish, speech to text, database, analytics, audio message, support
    
IBM APAC
Published By: Symantec.cloud     Published Date: Apr 15, 2010
Keeping email, web, and IM secure is a complex and daunting task. Learn how a hosted solution can provide security and available communications.
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messagelabs symantec hosted services, email, security, web security
    
Symantec.cloud
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