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Published By: Symantec.cloud     Published Date: Apr 15, 2010
Keeping email, web, and IM secure is a complex and daunting task. Learn how a hosted solution can provide security and available communications.
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messagelabs symantec hosted services, email, security, web security
    
Symantec.cloud
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
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calls to action, bds, bulldog solutions, messaging, planning, promotion planning, lead gen, topics, messages, effective calls to action, audience, audit, gap, compliance, black box
    
Bulldog Solutions
Published By: TIBCO Software     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
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TIBCO Software
Published By: Genesys     Published Date: Jun 11, 2018
While most companies today support multi-channel customer service, they typically manage individual channels in silos, resulting in a fragmented customer experience. Moving to an omnichannel contact center solution will not only provide a substantial competitive advantage, it will also improve the overall experience and satisfaction of both agents and customers. Download this tip sheet to learn eleven metrics for building your business case for omnichannel customer service including: • 50% reduction in processing of duplicate messages across channels • Over 20% increase in First Contact Resolution • 15% increase in CSAT
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omnichannel contact center, customer experience, csat, first contact resolution
    
Genesys
Published By: SendGrid     Published Date: Jun 07, 2012
If your customers don't receive your messages, you lose revenue and suffer low customer satisfaction rates. What is the impact of a 20% loss in communication to your business?
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sendgrid, communication, transaction, email, ips, spam, customers, smtp email, smtp relays, mail smtp server, smtp email servers, smtp email server
    
SendGrid
Published By: Symantec.cloud     Published Date: Apr 27, 2010
We surveyed 273 managers in IT & our research reveals the Top 10 Web Security Threats; And How to Solve Them.
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messagelabs symantec, web security threat, malware, bandwidth
    
Symantec.cloud
Published By: MessageLabs Ltd.     Published Date: Jun 10, 2010
Based on a survey of 273 IT managers, we reveal the top ten web threats to business and outline a solution that uses MessageLabs Security Safeguard, why they matter and how to protect your business from each of them.
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messagelabs symantec, web threat, security safeguard, malware, web security services
    
MessageLabs Ltd.
Published By: TigerText     Published Date: Aug 24, 2016
This white paper exhibits 8 security tips for properly protecting text messages.
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TigerText
Published By: Unica     Published Date: Jun 07, 2010
Email excellence is a moving target. Improve your aim and stay on top of the trends. Download Top Email Trends of 2010 to find out what you should watch for and why, and to review the top trends every email marketer must understand in order to remain effective and relevant in the years to come. Learn how to optimize email delivery rates, ensure message integrity and readability, and to protect your online reputation in a rapidly evolving and complex email marketing landscape.
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unica, email, emarketing, esp, email trends, social media, spam
    
Unica
Published By: Symantec.cloud     Published Date: Aug 10, 2010
This paper raises real challenges for IT managers who have to protect the business against malware, keep internet bandwidth available for legitimate business needs and enforce acceptable use policies for the human resource department.
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messagelabs, security safeguard, symantec hosted services, web threat, malware, employee monitoring, productivity
    
Symantec.cloud
Published By: IBM     Published Date: Nov 04, 2014
Are you doing enough to drive the repeat sales that turn holiday buyers into loyal customers? Many businesses are leaving money on the table by neglecting existing, one-time customers in favor of increasing new business. Download this ebook and get examples of 15 post-purchase emails that will inspire contacts to buy again and become brand advocates.
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consumer loyalty, repeat sales, post-purchase emails
    
IBM
Published By: Diligent Technologies     Published Date: Apr 11, 2008
Data de-duplication has the power to revolutionize the data protection process by significantly reducing capacity requirements. Plagued by media hype and vendor FUD, this message can be easily lost. This paper serves as a primer on data de-duplication.
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deduplication, diligent, diligent technologies, storage
    
Diligent Technologies
Published By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
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facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy, earned media, media analytics
    
Facebook
Published By: Neustar     Published Date: Mar 29, 2010
How SMS can help government agencies reach the public in 160 characters or less.
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neustar, sms, mobile networks, text message, call to action, mobile marketing, government
    
Neustar
Published By: Four Winds Interactive     Published Date: Jul 19, 2019
When it comes to workforce engagement, there’s no such thing as “enough” employee communications. You need an easy way to broadcast your key messages to increase engagement, foster collaboration, create culture and increase loyalty. You need something that’s built for the speed of today’s communication needs.
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Four Winds Interactive
Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
A wise brand uses many marketing channels to reach its target audience. But a successful one will integrate its multi-channel efforts into one cohesive marketing campaign where all the parts work together to better each other's performance and drive the campaign to success. The following white paper breaks down why integrated marketing should be a strategy that a brand employs and offers some examples of what makes a successful integrated campaign run.
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leapfrog, channel, integration, consumer, marketing, audience, performance, success, solution, white paper, strategy, campaign
    
LeapFrog Interactive
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
For a brand's online destination to be effective, for its marketing message to connect with its audience, it has to be properly constructed. To reach this state, the right blending of interactivity, usability, and design needs to be determined and then achieved. Otherwise, a brand runs the risk of an off target, off-putting interactive experience.
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leapfrog, utilize, interaction, usability, design, marketing, online, strategy, audience, experience, interactive, target
    
LeapFrog Interactive
Published By: Waymedia     Published Date: Oct 23, 2008
Millions of  handsets are sold around the world daily. Handsets are by far the preferred platform of communication there is.  People spend more time using their mobile phones than any other device or gadget, and they pay special attention to everything stored in those handsets. In a few words:  If brands want to have a presence in their consumers’ environment, and if they want their message to be heard and seen, then they imperatively need to put some value content on users mobile phones. Mobile marketing is typically understood as SMS Marketing, which is managed from a distant point and it impacts the user at random times.
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waymedia, mobile marketing, sms
    
Waymedia
Published By: Urban Airship     Published Date: Jul 24, 2017
Thinking about adding web notifications to your marketing mix? Download our Web Notifications Inspiration Guide for: The 3 kinds of messages every brand should consider sending via web notifications How web push notifications can fit into (and help you get more value from) your current messaging and notifiation strategy 15 use cases that will spark ideas for your brand See how web notifications can help you can deepen connections and engagement with your web visitors. Get the guide today.
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notifications, messaging, marketing, branding, web traffic
    
Urban Airship
Published By: Symantec.cloud     Published Date: Jul 06, 2010
Read our white paper to understand the changing web threat in 2010 & equip your business to defend against it.
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messagelabs symantec, web threat, malware, threat detection, web security services
    
Symantec.cloud
Published By: MessageLabs     Published Date: Jan 13, 2009
Uncontrolled internet use brings web-malware, malicious links and Trojans to the corporate network.  Uncover the web security options available to your business.  Choosing the right solution can be complicated. FREE Web-filtering Buyer’s Guide (PDF/40KB)
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messagelabs, web-filtering, web-filtering buyer’s guide, web-malware, malicious links, trojans, web security solution
    
MessageLabs
Published By: Mimecast     Published Date: Dec 20, 2018
Relying on outdated solutions like Symantec Email Security (formerly MessageLabs) to defend your organization from email-borne attacks may be risky. Others in this position have suffered from spear-phishing, ransomware and even impersonation attacks. To effectively defend against these advanced threats you need the latest protection techniques – something Mimecast delivers to tens of thousands of organizations already. Join us for this 30 min webinar to learn: • The damaging effects of ransomware, spear-phishing and impersonation attacks • What defensive strategies and technologies you should employ • Why your current Symantec Email Security solution may not be up to the task • How to enhance your email security and overall cyber resilience
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email security, ransomware, spear-phishing, cyber resilience, symantec
    
Mimecast
Published By: IBM     Published Date: Mar 28, 2008
Business integration, along with the IT integration resources required to support it, has become an essential focus for companies across industries. These organizations want to update existing technology assets—and realize new value from what were previously disconnected and isolated applications.
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IBM
Published By: IBM Corporation     Published Date: Jun 01, 2011
Gartner has identified five key failures in crucial interactions between security and risk professionals and their client.
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ibm, gartner, communication, security message, enterprise risk management, jeffrey wheatman, chief information security officer, ciso, business leaders, security program
    
IBM Corporation
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