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Published By: WNS     Published Date: Jun 21, 2017
Pricing needs to support a brand’s overall marketing platform. But is that enough to assure consistency of message throughout the organization? Given the far-reaching influence a price position has on a brand, and how various departments need to be aligned to support that position, an argument can be made for treating pricing as a core competency within the organization. What does this mean in real terms? Pricing is a day-to-day concern for numerous departments throughout the organization. While marketing might use pricing tactics to grow market share, sales teams chase volume goals, and product development teams lose sleep over the price image each product projects.
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profitability, opportunity identification, monitoring and refinement, executive access, own price elasticity, cross price elasticities, price corridors
    
WNS
Published By: Burst Media     Published Date: Mar 23, 2009
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
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burst media, instant networks, adconductor, ad spending, quality content, extended network of publishers, sellable groupings, grow scale, scalability, grow networks, ad exchange, media buying services, publisher network, transparent inventory, adconductor, inventory exchange, add in strategic media buying, crm
    
Burst Media
Published By: Symantec.cloud     Published Date: Aug 10, 2010
Off-the-shelf instant messaging (IM) lets malware into the Enterprise, and compromises regulatory compliance and copyright protection. Find out how a secure IM service can keep you covered.
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messagelabs us, instant messaging, malware, information mobile worker, saas, security risk
    
Symantec.cloud
Published By: CA Mainframe     Published Date: Sep 12, 2008
Automated application quality assurance and testing are fundamental to the delivery of the service levels and managed risks that are essential to delivering business outcomes you can depend on. In this context, CA’s mainframe Application Quality Management and Testing Tools send very strong messages: the tools are being actively developed and, where appropriate, integrated with equivalent tools on the distributed platforms, to help companies deliver holistic, automated, business services.
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ca mainframe, mainframe, application quality, application testing, testing
    
CA Mainframe
Published By: Symantec.cloud     Published Date: Sep 14, 2010
Understand the extent of the costs you risk incurring if you have either no or inadequate protection in place.
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symantec.cloud, messagelabs symantec hosted services, email threat, email security, hacking
    
Symantec.cloud
Published By: Ipswitch     Published Date: Dec 01, 2014
It’s easy to understand why many organizations are confused about the need for a Managed File Transfer (MFT) system. There are a lot of different products in the market, file transfer product functionality is not clearly defined and often overlaps with other solutions, “MFT” is not fully understood, and there are a lot of mixed messages in the marketplace.
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ipswitch, lendingtools, streamlines, file trasnfer, flexibility, moveit, transfer scripts, streamlined solution, audit trail, transfer security, automation
    
Ipswitch
Published By: IBM     Published Date: Jun 13, 2016
Attracting today’s savvy candidate requires much more than a creative job description and a flattering email message. The transparency provided by web sites such as Glassdoor combined with a millennial desire for meaningful work and corporate responsibility have the upped the ante when it comes to employer brand and candidate experience. While many firms have good intentions when it comes to employer brand, these intentions aren’t always translated to action, leaving many candidates feeling frustrated as they move through the process. New hires need confirmation that everything they were told in the interview processes is not only accurate, but even better than expected. When the onboarding process falls short of those expectations, candidates immediately question their decision to accept the offer and retention efforts in jeopardy. Join this webcast to learn how to avoid costly new-hire attrition in your organization.
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ibm, recruiting, onboarding, talent acquisition, new-hire attrition
    
IBM
Published By: IBM     Published Date: Jul 20, 2016
Attracting today’s savvy candidate requires much more than a creative job description and a flattering email message. The transparency provided by web sites such as Glassdoor combined with a millennial desire for meaningful work and corporate responsibility have the upped the ante when it comes to employer brand and candidate experience. While many firms have good intentions when it comes to employer brand, these intentions aren’t always translated to action, leaving many candidates feeling frustrated as they move through the process. New hires need confirmation that everything they were told in the interview processes is not only accurate, but even better than expected. When the onboarding process falls short of those expectations, candidates immediately question their decision to accept the offer and retention efforts in jeopardy. Join this webcast to learn how to avoid costly new-hire attrition in your organization.
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters, candidate experience
    
IBM
Published By: Forcepoint     Published Date: May 16, 2016
Les ramifications financières et juridiques des cyber-incidents hautement médiatisés de l’année dernière ont envoyé un message clair : le vol de données est trop important pour que le Conseil d’administration ne soit pas impliqué. Le rapport « Cybersécurité et prévention du vol de données » fournit une vue d'ensemble non technique que chaque Conseil d'administration peut utiliser pour évaluer les mesures de sécurité actuelles de sa société.
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cyber security, security, cybersecurity, security application, data theft prevention, data security, cyberttacks
    
Forcepoint
Published By: Sitecore EMEA     Published Date: Jan 23, 2018
It’s no longer enough just to convert—to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done. What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce and content data and experiences sat in their own silos. Those days are gone.
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commerce, channels, content, customer, optimization, sitecore
    
Sitecore EMEA
Published By: MediaVantage     Published Date: Feb 22, 2012
As the global leader for on-demand software for real-time reputation management, MediaVantage provides complete visibility into global reputation. It enables communicators to securely align team members, plan the synchronized delivery of messages, and engage with stakeholders through traditional and social media channels.
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mediavantage, communications, live demo, social media, global reputation, messages
    
MediaVantage
Published By: Symantec.cloud     Published Date: Aug 03, 2011
Cloud-based archives offer the cost savings, ease of use, and scalability of the cloud coupled with best-of-breed security from a trusted provider for defensibly handling high-risk enterprise data. Download this whitepaper to find out more now!
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messagelabs symantec hosted services, best practices, financial services compliance, archiving, security, saas
    
Symantec.cloud
Published By: Oath     Published Date: Mar 16, 2018
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response. Currently, video provides advertisers with a versatile medium to reach the audiences they want, where they want, to put the best spotlight on their story. But the question remains—what is the best way to reach your target, and how can you ensure they will pay attention to your message? Download this whitepaper to find out!
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Oath
Published By: UBM Technology     Published Date: Oct 19, 2017
The annual report studies the content consumption habits of technology professionals, identifying the range of content formats that inform IT buyers and measuring the actions that content inspires. Research was conducted in October 2016 by UBM; analysis and report provided by MarketingProfs. Final data is based on an online survey of 235 qualified IT and business respondents in North America from all sized companies.
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UBM Technology
Published By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
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bronto, marketing, emerging marketing, digital marketing, online, digital, e-commerce
    
Bronto
Published By: Symantec.cloud     Published Date: Feb 12, 2010
IT security needs to work seamlessly across email, web & IM to protect against the latest Converged Threats - FREE Whitepaper
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messagelabs, symantec hosted services, converged threat, it security, web security, malware, messagelabs security safeguard
    
Symantec.cloud
Published By: Jigsaw     Published Date: May 12, 2010
In sales and marketing - only two things matter: Getting people's attention, and what you tell them when you have it
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jigsaw, value proposition, messages, sales, marketing, seo, google, adwords
    
Jigsaw
Published By: The Starr Conspiracy     Published Date: Mar 29, 2013
People consume marketing messages at an alarming rate - almost 3,000 messages and ads per day. We also filter most of that. Read this whitepaper to learn how to find the right channels for your kick-ass marketing strategy and win.
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marketing strategy, channels, marketing channels, starr conspiracy, effective channel marketing
    
The Starr Conspiracy
Published By: Neolane, Inc.     Published Date: Apr 01, 2010
This whitepaper is a call-to-action for all marketers to re-assess antiquated outbound marketing techniques. Marketers need to develop dialogues with customers and prospects to deliver relevant, timely, personalized information throughout the customer lifecycle and reinforce consistent messages across inbound and outbound channels.
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neolane, customer experiences, inbound, outbound, call centers, point-of-service, customer service, crm
    
Neolane, Inc.
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
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mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung, mobile, mobile analytics, mobile marketing, sms
    
Adobe
Published By: SmartFocus     Published Date: Aug 25, 2015
If your marketing isn’t real-time, it’s out of date. Marketing for the moment is now crucial. Real-time interaction management (RTIM) enables marketing messages to change in real-time when they are opened. The latest innovation in digital marketing. Latest independent report reveals the Strong Performers in the RTIM market.
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it management, data management, business technology, data center
    
SmartFocus
Published By: Message Systems     Published Date: Apr 29, 2013
The CRM has been a spectacularly successful technology application, especially in providing large organizations with a detailed.
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message systems, customer engagement, mobile, crm, crm, crm implementations, crm-based customer insight, cloud computing, sms, mms, social messaging, smartphones
    
Message Systems
Published By: Trend Micro Inc.     Published Date: Sep 21, 2011
Data is the lifeblood of any business, and small businesses are certainly no exception. Critical data such as email messages, financial documents, as well as project and personnel files all make up vital company information that most businesses cannot function without.
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trendlabs, trend micro, data storage, small business, technology, security solution
    
Trend Micro Inc.
Published By: Symantec.cloud     Published Date: Feb 03, 2010
Here are five common problems that occur when corporate employees use PST files and the advantages of email archiving.
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messagelabs, symantec hosted services, pst file, personal storage table, email archiving, storage and backup, disaster recovery, compliance, legal discovery
    
Symantec.cloud
Published By: McAfee     Published Date: Dec 09, 2009
Despite the six-year-old CAN-SPAM Act, spammers routinely abuse the law and continue to deliver their obnoxious email. One year ago, a major spam-hosting ISP was shut down, causing an impressive drop in botnet activity. Today, however, spam authors are more active and smarter than ever. Spammers love to tailor their messages to the news and the season. Read this report to gain a greater understanding of current spam threats.
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mcafee, spam, risk management, vulnerability, can-spam, anti-spam, virus, botnet, twitter, job spam
    
McAfee
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