messages

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Published By: Cisco     Published Date: Nov 30, 2016
Every sales professional has experienced the frustration of the follow-up to a meeting — the unanswered voice messages, wasted emails, or the “not interested” replies. Traditional follow-up techniques often fail because they don’t feel personal enough to the customer. Meanwhile, reaching out to prospects in-person isn’t always practical because on-site meeting invites may be costly or inefficient.
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Cisco
Published By: Phunware     Published Date: Aug 11, 2014
Mobile devices are streaming millions of location data points in real-time. These data points are extremely valuable in their own right because the very apps that help generate data can also be used to act on insights and deliver relevant messages. Download these insights and examples to turn mobile data into actions.
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phunware, mobile, physical marketing analytics, location analytics, business intelligence, space management, customer service, crm
    
Phunware
Published By: Phunware     Published Date: Oct 27, 2014
Learn how to use push notifications for application monetization and see the positive results of providing the right messages, at the right time, to the right users.
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push notifications, geo fence, location marketing, location based alerts, imessage, cloud messaging, third party app notifications, local notifications
    
Phunware
Published By: SmartFocus     Published Date: Mar 09, 2015
Successful marketers are waking up to the power of context. Contextualization enables marketers to better understand their customer and their journey – in any moment – and instantly engage them with personal, relevant messages that drive sales and responses.
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personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy
    
SmartFocus
Published By: Cisco     Published Date: Feb 16, 2016
Since the 1990s, email has evolved from a tool used primarily by technical and research professionals to become the backbone of corporate communications. Each day, more than 100 billion corporate email messages are exchanged.1 Security has naturally become a top priority. But mass spam campaigns are no longer the only security concern.
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cisco, email threat, data, data security, information security, data management
    
Cisco
Published By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
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telerik, marketing, digital marketing, technology platform
    
Telerik
Published By: Lenovo     Published Date: Sep 12, 2018
Three generations – Baby Boomers, Generation X, and Millennials – currently make up about 97% of the U.S. workforce, according to the U.S. Bureau of Labor Statistics. This white paper places a spotlight on Lenovo devices that allow such a diverse workforce to thrive. By completing this form, you have agreed to receive marketing communications from Lenovo and are providing express consent to receive these messages. You may unsubscribe at any time using the link included in each email message. To learn more about our privacy policy, visit the Lenovo Privacy page.
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Lenovo
Published By: Act-On     Published Date: Mar 20, 2013
A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. Read on to figure out how Email remains the most potent marketing tool.
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marketing list, email, grow your email marketing list, roi, return on investment, dma, marketing tools
    
Act-On
Published By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
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net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare
    
Net Atlantic
Published By: Dice     Published Date: Feb 10, 2016
Personalization is the key to getting candidates to respond. With Dice’s Guide to Engaging Tech Candidates, you’ll get tips and templates for crafting effective recruiting emails and social messages that get response.
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reachmail dice, engaging tech candidates, recruiting strategies, social messaging
    
Dice
Published By: McAfee     Published Date: Dec 09, 2009
Despite the six-year-old CAN-SPAM Act, spammers routinely abuse the law and continue to deliver their obnoxious email. One year ago, a major spam-hosting ISP was shut down, causing an impressive drop in botnet activity. Today, however, spam authors are more active and smarter than ever. Spammers love to tailor their messages to the news and the season. Read this report to gain a greater understanding of current spam threats.
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mcafee, spam, risk management, vulnerability, can-spam, anti-spam, virus, botnet
    
McAfee
Published By: BlueHornet     Published Date: Jun 06, 2008
Applying opt-in email marketing strategies and best practices to transactional emails can be a win-win for customers and marketers. But the two types of communications are not the same. This white paper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages; how they must comply with all federal regulations; and where to take advantage of opportunities to optimize their transactional email program.
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email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet
Published By: Jigsaw     Published Date: Apr 12, 2011
This paper will discuss how to judge the quality of your business data and define the characteristics of your target customer and review how to craft marketing messages that resonate with your target customer.
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quality business data, jigsaw, marketing campaign, sales, lead data, lead generation, roi, b2b lead
    
Jigsaw
Published By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.
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cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing
    
IBM
Published By: SmartFocus     Published Date: Aug 25, 2015
If your marketing isn’t real-time, it’s out of date. Marketing for the moment is now crucial. Real-time interaction management (RTIM) enables marketing messages to change in real-time when they are opened. The latest innovation in digital marketing. Latest independent report reveals the Strong Performers in the RTIM market.
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it management, data management, business technology, data center
    
SmartFocus
Published By: Marketo     Published Date: Oct 17, 2016
When you think about holiday marketing, perhaps one or two campaigns stick out to you, but because of the multitude of messages, it’s hard for most people to pick one out from the crowd. Marketers face the challenge of standing out from the crowd, and capturing consumers’ attention with fun, relevant, and personalized campaigns in order to drive revenue. This guide will walk you through eight steps that cover how to plan and run an effective holiday marketing campaign.
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holiday marketing, personalization
    
Marketo
Published By: Trapit     Published Date: Apr 06, 2015
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust. To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
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trapit, employee advocacy, employee marketer, social networking, brand advocation
    
Trapit
Published By: IBM     Published Date: Feb 04, 2015
Read this white paper to discover how to: Accelerate the flow of messages throughout your organization and extend business value outward to smart devices and mobile phones. Create a more-responsive business by supporting rapid, reliable, and secure transport of information between your applications, systems and services. Reduce cost when you diminish complexity and reduce maintenance. Take action to drive
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application systems, application services, it solutions, application complexity, it management, knowledge management, data management
    
IBM
Published By: Bronto     Published Date: Sep 26, 2011
One Click has shown what can be done when retailers develop smart strategies and leverage the commerce-focused Bronto Marketing Platform. Their overall result? A year-over-year revenue increase of 142% in the first year on the Bronto platform. To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.
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remailing, triggered emails, list growth, list, email marketing, case study, e-store, e-commerce
    
Bronto
Published By: Bronto     Published Date: Sep 26, 2011
With the Bronto Marketing Platform, the welcome series are easy to set up and they run automatically. Gander Mountain uses Bronto's automation functionality to easily test different options - on pricing or special offers - and employs Bronto's analytics to see what is providing the best results. To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.
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best practices, email marketing, automation, e-commerce, welcome emails, shopping cart, transactional messages, case study
    
Bronto
Published By: Bronto     Published Date: Mar 16, 2012
Set your email marketing success in motion with triggered messages. From a customized welcome series to reengagement messages, learn how to identify triggered message opportunities and define business rules. Explore these key concepts and best practices to create or enhance your automated campaigns today.
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marketing, marketing message, markeing tools, engagement, customer engagement
    
Bronto
Published By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
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bronto, marketing, emerging marketing, digital marketing, online, digital, e-commerce
    
Bronto
Published By: Bronto     Published Date: Jul 16, 2012
Transactional messages are the most opened among message types. Find out the keys that will let you take advantage of this and drive more revenue from your transactional messages.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
Deliverability is a primary concern for email marketers. There are many nuances that can impact how your messages are delivered. This white paper explains the most common sending environments and answers the frequently asked questions around why and when to make the transition to a dedicated IP (Internet Protocol) address.
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email deliverability, email marketing, dedicated ip, dedicated internet protocol
    
Bronto
Published By: Oracle     Published Date: Sep 30, 2014
"Consumers worldwide have nearly 5 billion active mobile subscriptions- that’s almost a billion and a half more active mobile subscriptions than toothbrushes sold. With more than five times more mobile devices than PCs on the planet today, as a marketer, chances are your messages are being consumed in the mobile channel. If you’re not aligning your strategies with this new reality, you may find your business headed the way of the landline."
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oracle, marketing, cloud, connected, customer, modern, growing, mobile
    
Oracle
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