multi location businesses

Miscommunications? Inefficiencies? Sound familiar? The same set of issues can plague multi-location businesses. Here are a few ways to keep your locations working together.

When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store

Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google, which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders while simultaneously ensuring that ad spen

Roughly five years ago, an industry shift occurred in franchising that saw many franchisers and their respective marketing teams hire multiple agencies, partners and vendors to conduct various marketing programs on their behalf.

Your Local Business Listings are part of the foundation of your online presence. Ensuring that all of your brick-and-mortar business locations are accurately represented on directories like Google My Business, Facebook Places, Bing Places, Apple Maps and more requires a hands-on, managed approach to local data optimization.

As organizations prioritize digital transformation initiatives, many are finding that legacy networks are holding them back. To support new business models, cloud adoption, and an explosion in connected devices, modern networks must support interoperability across data centers, multiple clouds, branch locations, and edge devices. Applications now run at every point on this spectrum, and they are critical to businesses’ ability to win in hypercompetitive marketplaces. Yet, even as business success has become more dependent on this new architecture, and the amount of data flowing across connections has increased, many organizations still lack a unified approach to management, automation, and security.

Miscommunications? Inefficiencies? Sound familiar? The same set of issues can plague multi-location businesses. Here are a few ways to keep your locations working together.

It can be hard for today’s businesses to create a truly integrated work environment. Having an infrastructure built on outdated technologies can further complicate the situation, resulting in a variety of business challenges that fall under four distinct categories: • Managing Multisite Locations • Connectivity Issues • Bring Your Own Device (BYOD) Integration • Decreased Employee Collaboration In this eBook, we’ll examine connectivity solutions that can address these issues and provide work groups with the tools they need to be more productive, helping businesses run more efficiently.

Learn how to become an enterprise mobility Mowglie. In today’s completely connected mobile jungle, many users and employees are accessing information from multiple devices and from many locations. Enterprise mobile management tools are becoming a must have for most businesses to survive and deliver an optimal experience. The MaaS360 suite from IBM allows for a robust app development platform where users can become mobile Mowglies and increase portability and interoperability. Download this e-book to create a failsafe Enterprise Mobility Survival Guide and build the best mobile environment for your users and employees.

In today’s highly digital world, many users and employees are accessing information from multiple devices and from many locations. Enterprise mobile management tools are becoming a must have for most businesses in order to deliver an optimal user experience. The IBM MaaS360 suite allows for a robust app development platform where you can increase portability and interoperability to enable and support every mobile user in your organization. Download this e-book to see how you can create the best mobile environment for your users and employees. All of the Enterprise Mobile Management tools and services needed to deliver the optimal user experience to every user, wherever they are, whatever app they are using, and whenever they need resources, are well-integrated into the MaaS360 suite from IBM.