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Published By: G/O Digital     Published Date: Nov 13, 2014
Marketing to customers is not as simple as it was 20 years ago. Retailers can no longer rely solely on commercials, catalogs, and newspaper ads to get customers to notice, and buy, their products. Today’s typical customers now follow a much more complicated path to their purchase using search engines, social media, and online reviews. Download this whitepaper to learn today’s retail marketing trends.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: VMware AirWatch     Published Date: May 18, 2016
A Google Trends search for “BYOD” reveals it is a fairly new term, appearing in news publications for the first time in late 2011. BYOD is one part of a much larger, deeper-rooted trend: The consumerization of IT, which can be traced back to the early 2000s. Around that time, most everyone had a personal computer, which enabled them to work from home after hours – and to realize the benefits of using the devices that they had carefully chosen and were comfortable using, rather than the corporate devices their IT departments had issued them. BYOD and the consumerization of IT continued to grow as devices became cheaper and more connected. Where IT leaders were once solely concerned with reining in all the unapproved devices accessing the corporate network, a recent Intel and readwrite report that shows 49 percent of U.S. IT managers “strongly agree that BYOD improves worker productivity.” The next era of BYOD has arrived, and IT departments are thinking about it as a strategic value-ad
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productivity, best practices, business intelligence, business management, information technology, device support, device management, content management
    
VMware AirWatch
Published By: Centrify Corporation     Published Date: Apr 13, 2018
As business models have become increasingly digital, high-profile, reputation-damaging security breaches are grabbing more news media headlines. Leading companies have ramped up their investments in cybersecurity, yet that spending is often not well aligned with actual threats. Studies have shown that server-focused solutions such as network anti-virus, malware detection and website firewalls attract the biggest investments, ignoring the fact that misuse of privileged credentials is by far the most common cause of breaches. The reasons for this disconnect are not well understood, in part because it sits at the intersection of the people and technology domains. This survey, conducted by WSJ Custom Studios with sponsorship from Centrify, seeks insights into senior-level thinking on this issue, including current cybersecurity priorities and the perceived degree of alignment between threats and solutions.
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Centrify Corporation
Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb, email marketing campaign, email campaign, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
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acquireweb, search, online marketing, lead generation, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: Trend Micro, Inc.     Published Date: Apr 29, 2009
In January of 2008, a random sample of online technical newsletter subscribers at midsize companies (100-5,000 employees) received an email invitation to participate in a survey about data protection solutions use at their organizations. The goal of the survey was to identify sources of and/or reasons for information security breaches, and to better understand how businesses are planning to protect themselves against data leaks. The following report presents top line results of the study.
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trend micro, data breach, smb, midsize, breaches, data breaches, data loss prevention, dlp, hackers, data protection solutions, midsize organizations, smb, physical breach, virtual breach, malicious breach, sensitive information, malicious data leaks, threats, confidential information, data loss
    
Trend Micro, Inc.
Published By: Moreover Technologies     Published Date: Mar 09, 2011
Looking for the proverbial business intelligence needle in a haystack? Need online media monitoring that's laser-focused on business-not consumer-interests? Want both news and social media posts unified and delivered to you through a convenient single-portal report? If so, look beyond Google for focused, customizable business information.
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moreover, google, consumer, business information, social media, news
    
Moreover Technologies
Published By: Moreover Technologies     Published Date: Mar 10, 2011
Learn all about the Web's most far-reaching and time-tested global news and social media aggregator. It's only one quick form and a mouse click away.
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demo, social media, enterprise, software, free solution
    
Moreover Technologies
Published By: IBM     Published Date: Oct 10, 2012
It is clear that we live in a land of the survival of the fittest. This same scenario is certainly not news to the CIO of any enterprise data center, especially in the data center with a mission-critical infrastructure.
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it infrastructure, data, servers, unix, ibm, business technology, data center
    
IBM
Published By: Success Factors     Published Date: Aug 19, 2014
With news of economic recovery reaching employees’ ears, compensation managers will have to face the challenge of creating compelling compensation solutions through proactively benchmarking, updating policies with the current state of the business, avoiding inefficient data analysis methods, visualizing reports and trends, and responding to the business
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success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers
    
Success Factors
Published By: IBM MaaS360     Published Date: Sep 30, 2014
End users are demanding their own devices in the workplace, making IT the shepherds of a potentially unruly flock? The good news is IT can embrace BYOD with security and confidence given the right preparation and technology??
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byod, device discovery, self-service portals, end users, knowledge management, business technology
    
IBM MaaS360
Published By: Mimecast     Published Date: Aug 19, 2015
A spear-phishing attack could bring your company to its knees – today. For all you know, you may already be under attack. That could result in a data breach that lands your company in the glare of the news cameras – and in hot water with your customers, partners and investors.
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mimecast, social media, spear-phishing, data breach, personalized emails, network defenses, security, it management, knowledge management, data management
    
Mimecast
Published By: IBM     Published Date: May 17, 2016
Today as customers increasingly turn to digital channels to research products, shop and purchase--and as employees arrive in the workplace conditioned by engaging consumer Web mobile and social experiences-- organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news as our TCO study shows is that most organizations can justify the cost of IBM Exceptional Digital Experience solutions based on quantifiable savings within a short period of time.
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ibm, idc, business value, ibm digital experience, cloud
    
IBM
Published By: LifeLock     Published Date: Feb 24, 2017
Data breach and tax fraud continue to make the news, so it’s important for employers to think about the subject in a more proactive way. Why wait until open enrollment to discuss this essential benefit? You can provide an immediate solution that empowers you to engage with employers now to help protect their employees immediately.
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LifeLock
Published By: SAP     Published Date: Apr 14, 2011
Discover how publishers, newspapers, studios, and broadcasting companies are using SAP solutions to automate the processes involved in acquisition and exploitation of content assets. They can accurately capture rights and effectively manage royalty processing for higher profits and better relationships.
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intellectual property, contract management, rights availability, visibility, digital media content, rights management, content, royalties
    
SAP
Published By: Centrify Corporation     Published Date: Dec 02, 2014
Security breaches are all over the news, many of them a result of either insider threats or advanced persistent threats. Companies and government agencies are looking for solutions to mitigate the risks these threats present. This white paper details three common Windows Server threat scenarios and explains the way that they can be neutralized. By following the guidelines in this white paper, organizations can guard against inside and outside threats, protect their Windows Server infrastructure and sensitive data, and meet relevant regulatory requirements. Centrify Server Suite provides organizations with the control they need to thwart these threats. It protects their Windows Server environments by: • Granting users just enough privilege to accomplish their business objectives, enabling secure management of Windows services. • Making shared accounts in Active Directory accountable by associating the use of a shared account with the actual user. • Protecting PCI data from domain admin
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security solutions, protecting data, secure management, cost-effective, it management
    
Centrify Corporation
Published By: Oracle     Published Date: Apr 28, 2014
Perfect order fulfillment requires companies to have seamless integration of all supply chain execution (SCE) including, logistics processes from manufacturing, transportation, warehouse, global trade to mobile and RFID. Recent research from Gartner reveals that most supply chain organizations continue to operate as functional silos – warehousing, transportation and manufacturing – with minimal, if any, process integration and synchronization between execution silos. The Gartner Research report provides key insights into how supply chain and IT leaders can transform logistics by breaking down functional silos, and designing business processes that span, optimize and synchronize across traditional functional domains.
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oracle, logistics, value chain execution, silos
    
Oracle
Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
While advanced persistent threats and malware still plague some victims, it is ransomware that is still gaining real traction in today’s cybersecurity landscape. The EternalBlue flaw that took over the news in May 2017 rose to popularity as a result of its inclusion in the data leaked by The Shadow Brokers. Utilized in multiple attacks alongside the also-released DoublePulsar exploit, including the installation of cryptocurrency miner Adylkuzz, the exploits are just the tip of the cyberwarfare tools The Shadow Brokers are claiming to have in their arsenal. The latest EternalBlue and DoublePulsar based attacks, delivering the WannaCry Ransomware, have so far been hugely damaging to healthcare organizations while also impacting over 200,000 endpoints in 150 countries. WannaCry-WanaCryptor 2.0 was coupled with the EternalBlue exploit, allowing it to automatically propagate itself to vulnerable machines across the Internet. While not technically advanced, the use of EternalBlue and DoubleP
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ransomware, threats, cyber, security, data
    
BlackBerry Cylance
Published By: SAS     Published Date: Mar 06, 2018
Today's artifical intelligence (AI) solutions are not sentient in the manner popularized in science fiction by scores of self-aware and typically nefarious androids. Even so, the ability to arm such systems with the ability to directly sense and respond to their in situ environment is critical. Why? In the future, our experiences will be smart, intuitive and informed by analytics that are not seen but felt via new business, personal and operational engagement models. Enabling this interaction requires AI applications that can sense, analyze and respond to their environment in an intelligent and interactive manner. Without requiring the end user to write, understand or interpret code. “Sensitive” artificial intelligence enables: • More productive use of expanded (big, often unstructured) information sources • Intuitive man-machine interactions (no code-speak here!) • Adaptive, immersive experiences and environments As frequently touted on the nightly news, AI’s popularity is clear. Ho
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SAS
Published By: SAS     Published Date: Mar 06, 2018
Imagine getting into your car and saying, “Take me to work,” and then enjoying an automated drive as you read the morning news. We are getting very close to that kind of scenario, and companies like Ford expect to have production vehicles in the latter part of 2020. Driverless cars are just one popular example of machine learning. It’s also used in countless applications such as predicting fraud, identifying terrorists, recommending the right products to customers at the right time, and correctly identifying medical symptoms to prescribe appropriate treatments. The concept of machine learning has been around for decades. What’s new is that it can now be applied to huge quantities of data. Cheaper data storage, distributed processing, more powerful computers and new analytical opportunities have dramatically increased interest in machine learning systems. Other reasons for the increased momentum include: maturing capabilities with methods and algorithms refactored to run in memory; the
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SAS
Published By: SAS     Published Date: Mar 06, 2018
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand. The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?
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SAS
Published By: SAS     Published Date: Apr 04, 2018
Opioid use grabs headlines when important celebrities overdose. Prince is sadly the most recent. But the problem is persistent and pervasive. The marginally good news is that the number of opioid prescriptions written started to decline last year. Overdose deaths, however, continued to rise. Also in the news have been lawsuits against pharmaceutical companies and distributors for helping to create the astounding oversupply of opioids, but the root causes go deeper. Physicians and their patients, medical policy makers and licensing boards, pharma companies and pharmacies all have played roles. And all must work together to stem the opioid epidemic and achieve the fundamental objectives of reducing addiction and deaths.
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SAS
Published By: The FeedRoom     Published Date: Jul 22, 2009
Social media, blogs and the proliferation of mobile devices have dramatically altered the corporate communications landscape. It's no longer a question of whether your PR team should get involved, but rather how to get involved and what digital media practices will best serve your goals.
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youtube, twitter, myspace, linkedin, social networking, blog, blogs, wiki, feedroom, ugc, user generated content, public relations marketing, digital media
    
The FeedRoom
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