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Published By: Adobe     Published Date: Aug 19, 2015
Neuer strategischer Ansatz für Design, Verwaltung und Bereit-stellung digitaler Erlebnisse
Tags : 
the digital experience, delivering digital experience, marketing, adobe marketing
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : 
digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe, digital marketing survey
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : 
digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe, digital marketing survey
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper explains how training apps are emerging as an important component of any organisation’s ongoing digital transformation.
Tags : 
corporate training apps, mobility, mobile, mobile learning, training, digital training, e-learning
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : 
digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe, digital marketing survey
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
This white paper explains how training apps are emerging as an important component of any organisation’s ongoing digital transformation.
Tags : 
corporate training apps, mobility, mobile, mobile learning, training, digital training, e-learning
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
This white paper explains how training apps are emerging as an important component of any organisation’s ongoing digital transformation.
Tags : 
corporate training apps, mobility, mobile, mobile learning, training, digital training, e-learning
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : 
customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
This white paper shows how to build a customer-centric model.
Tags : 
customer experience, mobility, mobile devices, marketing experiences, digital trends, marketing experiences, customer-centric model
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This Research Report explores how electronic signature solutions and other technologies can improve that experience throughout the employee journey.
Tags : 
e-signature, digital signature, electronic signature, electronic signature solutions, digital employment experience
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalised brand experiences. DAM is about more than storage. It’s a strategic enabler of digital transformation.
Tags : 
marketing, return of investment, roi, digital marketing, online marketing, brand experiences, customer experience
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
No matter your industry, the customer experience has taken centre stage. Master it now, and you’ll set yourself apart from competitors and increase your chances of survival in the unforgiving business world. Here’s how you can reinvent your customer experiences — and revolutionise your marketing.
Tags : 
customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Les entreprises leaders reconnaissent que l’alignement de la direction, de la structure organisationnelle, des canaux et des investissements technologiques est essentiel pour offrir une expérience client unifiée, que ce soit en ligne, sur un mobile ou en personne. Les pages suivantes illustrent les raisons pour lesquelles cet alignement est capital dans le nouveau monde du client ultra-connecté.
Tags : 
customer experience, marketing
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
This report helps you evaluate where your organisation is today and how it’s proceeding into our data-driven future.
Tags : 
data, customer experience, customer relationship
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Marketer in jeder Branche erkennen die neuen Rahmenbedingungen für Kundenerlebnisse. Natürlich stellen sie sie vor neue Herausforderungen, aber sie inspirieren auch zu Kreativität, Enthusiasmus und Erfolg. Wir hoffen, dass dieser Bericht Sie beim Start in das Jahr 2016 unterstützt. Vielleicht liefert er Ihnen sogar neue Ideen zur Bedeutung von Marketing für Ihr Unternehmen
Tags : 
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Der Schlüssel hierzu sind Daten. Es reicht jedoch nicht aus, Daten einfach nur zu erfassen. Sie müssen anhand der Daten ganzheitliche Kundenprofile erstellen und diese anschließend verwenden, um interessante, personalisierte und nachhaltige Erlebnisse zu entwickeln. Diese dreiteilige E-Book-Reihe erläutert Schritt für Schritt, wie Sie Daten tatsächlich verwenden können, um jedem Kunden das bestmögliche Erlebnis zu bieten.
Tags : 
customer experience, marketing, data management
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Im Zuge der Entwicklung des digitalen Ökosystems um das traditionelle Marketing entstanden isolierte Abteilungen, was unterschiedliche Botschaften, Kampagnen und Erlebnisse zur Folge hatte. Zur Schaffung einheitlicher und ansprechender Erlebnisse auf allen Kanälen ist großes Engagement im gesamten Unternehmen erforderlich.
Tags : 
marketing, customer experience
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : 
adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
Tags : 
cross channel, campaign management, campaign management tools
    
Adobe
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