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Published By: MediaPass     Published Date: Apr 02, 2013
Read this paper to understand 3 sudden industry shifts that affect your sites ability to survive in a changing landscape.
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MediaPass
Published By: Entrust Datacard     Published Date: Jul 23, 2019
Security risks and breaches have become part of the daily landscape as companies and organizations of every size and in every vertical and industry announce that they have been compromised. In 2016 reported security breaches were up 40%, and this year is on pace to surpass that steep rise. Over the past year alone, there have been high-profile breaches in the gaming, financial services, hospitality, food service, consumer packaged goods, and retail sectors. Many of those breaches occurred due to vulnerabilities in applications and on websites. For example, this past April, the IRS announced a breach attributable to a tool designed to fetch data for the Free Application for Federal Student Aid (FAFSA) form.
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Entrust Datacard
Published By: Riskified     Published Date: Aug 06, 2019
Cross-border eCommerce sales are set to reach $627 billion by 2022, with the highest growth rate projected in regions outside of North America and Western Europe. Yet US merchants are not capitalizing on these global markets. Only 42% of surveyed US merchants said their eCommerce website accommodated global business. When looking for new growth potential, international eCommerce represents a huge opportunity for North American merchants. Understanding and encouraging overseas consumers is essential for retailers looking to drive online sales and expand internationally.
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Riskified
Published By: Uberall     Published Date: Apr 12, 2019
Your store locator is a critical component on your website; its the moment of truth when an online shopper becomes an offline customer. And while it may seem like a simple tool, there are several key factors that will transform the user experience from functional to best-in-class. See how you can optimize this key aspect of your customer journey.
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locator, uberall, store locator, location marketing, local listings
    
Uberall
Published By: Group M_IBM Q3'19     Published Date: Jun 25, 2019
To become more effective, enterprises must fast-track projects to digitally connect their organizations. Building value and providing compelling customer experiences at lower cost requires more than a quick technology fix; it demands a business and technological commitment to a new target operating model (TOM). This operating model should offer a way of running the organization that combines digital technologies and operational capabilities to achieve improvements in revenue, customer experience and cost. Enabling digital capabilities via the TOM is an ongoing process that requires DevOps skills and agile development techniques. This is easier to achieve with partners that have the requisite capabilities to help with the creation of new digital assets
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Group M_IBM Q3'19
Published By: Infinidat EMEA     Published Date: May 14, 2019
Big Data and analytics workloads represent a new frontier for organizations. Data is being collected from sources that did not exist 10 years ago. Mobile phone data, machine-generated data, and website interaction data are all being collected and analyzed. In addition, as IT budgets are already under pressure, Big Data footprints are getting larger and posing a huge storage challenge. This paper provides information on the issues that Big Data applications pose for storage systems and how choosing the correct storage infrastructure can streamline and consolidate Big Data and analytics applications without breaking the bank.
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Infinidat EMEA
Published By: Bluecore     Published Date: Mar 04, 2019
For a company that sells wool products, the dog days of summer can be tough. Despite this challenge, Pendleton has managed to stay relevant even during the hottest days of the year thanks to Bluecore. In June and July, having Bluecore send people emails based on what they browsed is especially helpful because we dont have as many messages or new products going out. So as often as people come to our site is as often as theyll get emails, and those emails are guaranteed to be relevant to them. If the onus was on blast emails, then wed be showing people products that are not necessarily relevant to them or that they might think are terribly out of season,
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email marketing, triggered emails, audience segmentation, email capture
    
Bluecore
Published By: Bluecore     Published Date: Apr 03, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite? Its time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology. This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including: Understanding the next generation of email marketing technology Determining when its time for a change Prioritizing value with a proof of concept Approaching the ESP selection process Securing buy-in for the change Building a successful retail marketing program around your new ESP Creating a foundation for long term success
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retail marketing, esp, email marketing, marketing technology
    
Bluecore
Published By: Entrust Datacard     Published Date: Jul 12, 2019
In this whitepaper you will find frequently asked questions regarding the qualified website authentication certificate.
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Entrust Datacard
Published By: Velaro     Published Date: May 06, 2014
Did you know that those who respond to a proactive online chat invitation are 6 times more likely to buy than the average website visitor? Download this paper for practical advice on using proactive chat to increase sales online sales and customer satisfaction.
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live chat, live chat software, proactive live chat, online sales conversions, ecommerce, online customer experience, customer support productivity, online sales
    
Velaro
Published By: Ounce Labs, an IBM Company     Published Date: Jan 26, 2010
A range of application security tools was developed to support the efforts to secure the enterprise from the threat posed by insecure applications. But in the ever-changing landscape of application security, how does an organization choose the right set of tools to mitigate the risks their applications pose to their environment? Equally important, how, when, and by whom are these tools used most effectively?
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owasp, ounce wagner, csrf, xss, cross-site scripting, sql, security management strategy, source code analysis, web application firewalls, web application scanner
    
Ounce Labs, an IBM Company
Published By: ASG Software Solutions     Published Date: Nov 09, 2009
Composite applications can provide multiple benefits, such as business agility, better utilization of business software assets through code reuse, development efficiencies, and cost optimization. Once companies are skilled at deploying them, many find that they roll out new applications and integrations faster, while maximizing the value of "tried and true" software components.
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asg, cmdb, bsm, itil, roi, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application, cms, itsm
    
ASG Software Solutions
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
Published By: Sitecore     Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
Published By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
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sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
Published By: Sitecore     Published Date: Aug 05, 2009
Organizations see Web content management as a pivotal solution component in driving new business value. Use this Magic Quadrant to understand the fresh vitality in the WCM market and how Gartner rates the leading vendors and their packaged products.
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gartner, magic quadrant, web content management, wcm, marketscope
    
Sitecore
Published By: Upsite Technologies     Published Date: Sep 18, 2013
The average computer room today has cooling capacity that is nearly four times the IT heat load. Using data from 45 sites reviewed by Upsite Technologies, this white paper will show how you can calculate, benchmark, interpret, and benefit from a simple and practical metric called the Cooling Capacity Factor (CCF). Calculating the CCF is the quickest and easiest way to determine cooling infrastructure utilization and potential gains to be realized by AFM improvements.
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ccf, upsite technologies, cooling capacity factor, energy costs, cooling, metrics, practical, benchmark
    
Upsite Technologies
Published By: Extensis     Published Date: May 04, 2008
Integrated marketing communications agency, CMD, has an easy way of tracking the payoff from implementing Portfolio Server and Suitcase Server to manage their digital assets and fonts. It's called more billable hours.
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cmd, extensis, font, website design, server, communications, digital asset management'
    
Extensis
Published By: Extensis     Published Date: Apr 18, 2008
In 2006, Direct Wines Ltd identified a need for a solution that would manage the thousands of wine related images they had collected. The main use of the images, which range from images of wineries and wine makers to those of grapes, is inclusion in the company's direct mail campaigns and on the Direct Wines website.
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extensis, direct wine, portfolio server, images, dam, solutions
    
Extensis
Published By: OneUpWeb     Published Date: Jun 16, 2010
Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics, design, website design
    
OneUpWeb
Published By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics, design, website design, social media, marketing plans, growth
    
OneUpWeb
Published By: OneUpWeb     Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics, design, website design, social media, marketing plans, growth
    
OneUpWeb
Published By: Tagman     Published Date: Mar 21, 2011
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
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web analytics, tagging, real time attribution, web page acceleration, tagman
    
Tagman
Published By: Ability Commerce     Published Date: May 18, 2009
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
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ability commerce, seo, roi, pci, emarketing, email marketing, email acquisition, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: Site Pro PPC     Published Date: May 14, 2009
Often times hiring a professional to manage your PPC accounts actually saves you money. Check out our free whitepaper to find out why!
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site pro, ppc, ppc management, adwords, google, yahoo, msn
    
Site Pro PPC
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