online analytics

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Published By: Spredfast     Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: Tagman     Published Date: Mar 21, 2011
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
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web analytics, tagging, real time attribution, web page acceleration, tagman
    
Tagman
Published By: SAS     Published Date: Oct 03, 2018
Risks have intensified as retailers and financial organizations embrace new technologies to meet customer demands for convenience. The rise of mobile and online transactions introduces new risks – and with that, new requirements for fraud mitigation. This paper discusses key steps for fighting back against fraud risk by establishing appropriate and accurate data, analytics and alert management.
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SAS
Published By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
What if you could reduce the cost of running Oracle databases and improve database performance at the same time? What would it mean to your enterprise and your IT operations? Oracle databases play a critical role in many enterprises. They’re the engines that drive critical online transaction (OLTP) and online analytical (OLAP) processing applications, the lifeblood of the business. These databases also create a unique challenge for IT leaders charged with improving productivity and driving new revenue opportunities while simultaneously reducing costs.
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cost reduction, oracle database, it operation, online transaction, online analytics
    
Hewlett Packard Enterprise
Published By: SAS     Published Date: Jan 17, 2018
This RSR custom research report explores the impact of omnichannel methods on merchandising, marketing and the supply chain; specifically, what analytical capabilities address the challenges that omnichannel selling and fulfillment pose for retailers. Consumers today routinely begin their shopping journeys online, but complete their purchases in nearby stores, in their “home” stores or delivered directly to their doors. Retail analytics enables organizations to capture data from their customers' journeys. Retailers that successfully deliver relevant omnichannel experiences while gaining a more sophisticated understanding of demand (where and how it is initiated) will enhance their brands’ value and create compelling and profitable customer relationships.
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SAS
Published By: Oracle CX     Published Date: Oct 20, 2017
With the growing size and importance of information stored in today’s databases, accessing and using the right information at the right time has become increasingly critical. Real-time access and analysis of operational data is key to making faster and better business decisions, providing enterprises with unique competitive advantages. Running analytics on operational data has been difficult because operational data is stored in row format, which is best for online transaction processing (OLTP) databases, while storing data in column format is much better for analytics processing. Therefore, companies normally have both an operational database with data in row format and a separate data warehouse with data in column format, which leads to reliance on “stale data” for business decisions. With Oracle’s Database In-Memory and Oracle servers based on the SPARC S7 and SPARC M7 processors companies can now store data in memory in both row and data formats, and run analytics on their operatio
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Oracle CX
Published By: Brightcove     Published Date: Jul 01, 2011
Brightcove Video Cloud gives you everything you need to deliver professional quality video to audiences on every screen.
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brightcove, free trial, publishing online video, content, viewers, audience attention, online video advisor, industry-leading tools, analytics
    
Brightcove
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
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data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
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data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
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data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
    
Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
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Adobe
Published By: Reevoo     Published Date: Mar 29, 2012
Download our free SEO ebook for best practice advice to ensure your reviews drive traffic to your site.
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marketing, social content, online marketing, seo, search engine optimization, web analytics, online business
    
Reevoo
Published By: Clustrix     Published Date: Sep 04, 2013
Online advertising is a highly competitive and innovative market being driven to new levels by the rise of ad exchanges, real-time bidding alongside traditional ad networks. With advertisers increasingly buying one impression at a time, advertising market growth is soaring. If your database is the bottleneck limiting the growth of your advertising business, this is the white paper for you. Find out how Clustrix will give you access to functionality, such as ad segmentation and targeting based on up-to-the minute campaign performance, as well as instant access to smart data, so your clients can make the right buy decisions. This free whitepaper considers the technical challenges this rise presents for the database, and discusses the unique technology that enables Clustrix to solve these challenges and give your advertising business a competitive advantage.
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technology, clustrix, online advertising, real time bidding, database, analytics, it management, knowledge management, business technology
    
Clustrix
Published By: Clustrix     Published Date: Oct 08, 2013
This whitepaper outlines new database technologies that are helping advertisers remove bottlenecks that slow down applications, improve functions such as ad segmentation and targeting based on up to the minute campaign performance and give agency clients instant access to smart data.
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technology, clustrix, online advertising, real time bidding, database, analytics, smart data, applications, it management, knowledge management, business technology
    
Clustrix
Published By: IBM     Published Date: May 19, 2016
In our 21-criteria evaluation of the dynamic case management (DCM) market, we identified the 14 most significant software vendors — Appian, bpm’online, Column Technologies, DST Systems, Eccentex, IBM, Isis Papyrus, Lexmark Enterprise Software, MicroPact, Newgen Software, OnBase by Hyland, OpenText, Pegasystems, and TIBCO Software — and researched, analyzed, and scored them. The evaluation focused on providers’ adaptive, analytics, and mobile features, all critical to helping enterprises tackle increasing volumes of varied and unstructured work. This report helps enterprise architecture (EA) professionals select the best providers to meet their unique needs.
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ibm, forrester, forrester wave, dynamic case management, dcm, software vendors, software, business technology
    
IBM
Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits, cross channel analytics
    
Location3
Published By: IBM     Published Date: Jul 08, 2016
In our 21-criteria evaluation of the dynamic case management (DCM) market, we identified the 14 most significant software vendors — Appian, bpm’online, Column Technologies, DST Systems, Eccentex, IBM, Isis Papyrus, Lexmark Enterprise Software, MicroPact, Newgen Software, OnBase by Hyland, OpenText, Pegasystems, and TIBCO Software — and researched, analyzed, and scored them. The evaluation focused on providers’ adaptive, analytics, and mobile features, all critical to helping enterprises tackle increasing volumes of varied and unstructured work. This report helps enterprise architecture (EA) professionals select the best providers to meet their unique needs.
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ibm, forrester, forrester wave, dynamic case management, dcm, networking, software development
    
IBM
Published By: Limelight     Published Date: Jul 31, 2012
There are a wide variety of video platforms available, each offering a plethora of features. How do you decide which features you need and the features you don't need? In this paper you will receive ten tips and suggestions on how to make the correct choice for all of your online video platform needs.
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limelight networks, limelight, networks, online video platform, video platform, content management, analytics, business technology
    
Limelight
Published By: MuleSoft     Published Date: Sep 08, 2016
The organization as we’ve known it is barely clinging to life support. Increasingly, the calcified, creaky business systems and processes that have been embedded in organizations for decades are being swept away by more agile digital disruptors. Online and app-based companies powered by cloud, open APIs, data analytics, mobile, social, and connected to the Internet of Things are redefining markets and raising consumer expectations.
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mulesoft, forbes, api, cloud, data analytics
    
MuleSoft
Published By: HireVue     Published Date: Feb 09, 2018
Speed is the hallmark of the digital age. E-commerce has grown by double-digits since 2010,¹ spurred by the expansion of quick delivery. The healthcare industry, buoyed by online diagnostic tools and patient analytics, has been experiencing record-breaking growth.² And on-demand online learning is experiencing its 13th consecutive year of growth.³ These trends are not unique. “Digital disruption” is no longer a futurist’s fantasy, it is happening now. Yet talent acquisition lags feebly behind. It takes an average of 43 days for a US company to fill an open position, up from 33 in 2010. That’s right- filling empty positions takes companies longer than ever before, in spite of technological progress. The pace of business is speeding up, but HR is actually slowing down. Nearly every major industry has leveraged digital transformation to their advantage and reaped massive rewards- why not HR?
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HireVue
Published By: Oracle     Published Date: Oct 20, 2017
With the growing size and importance of information stored in today’s databases, accessing and using the right information at the right time has become increasingly critical. Real-time access and analysis of operational data is key to making faster and better business decisions, providing enterprises with unique competitive advantages. Running analytics on operational data has been difficult because operational data is stored in row format, which is best for online transaction processing (OLTP) databases, while storing data in column format is much better for analytics processing. Therefore, companies normally have both an operational database with data in row format and a separate data warehouse with data in column format, which leads to reliance on “stale data” for business decisions. With Oracle’s Database In-Memory and Oracle servers based on the SPARC S7 and SPARC M7 processors companies can now store data in memory in both row and data formats, and run analytics on their operatio
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Oracle
Published By: Epsilon     Published Date: Aug 23, 2012
It is easy to lose sight of the fact that, on the other side of the reports, the analytics, and the technology, there is a real person having a conversation with your brand.
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marketing, dmps, online data management platforms, crm, data onboarding, online data capture, analytics, data syndicatino
    
Epsilon
Published By: Clicktale     Published Date: Dec 04, 2012
In this white paper, you'll find the top five ways to get the most out of your online testing program.
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ab testing, online testing, web analytics
    
Clicktale
Published By: OpenText     Published Date: Jun 06, 2012
Content is key to the customer experience, yet digital content strategies at many organizations do not maximize the value of their content across online and offline channels.
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web content, marketing, online marketing, digital marketing, opentext, web analytics
    
OpenText
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