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Published By: Ensighten     Published Date: Jul 17, 2012
Learn how Tag Management Systems optimize deployment, performance and ROI of digital marketing, while accelerating page load. Add, remove and modify all third-party services like web analytics and conversion pixels via a single interface.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization
    
Ensighten
Published By: Demandbase     Published Date: Nov 16, 2012
B2Bs sell to accounts, not individuals, yet traditional web analytics fail to deliver B2Bs the account-based visibility that is critical to online success. These four steps show you how to make your web analytics work for B2B.
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demandbase, web analytics, b2b marketing campaign, optimization, business to business
    
Demandbase
Published By: Bizible     Published Date: Jun 19, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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pipeline marketing, full-funnel marketing, revenue marketing, b2b marketing, conversion tactics, growth marketing, growth hacking, demand generation
    
Bizible
Published By: Bizible     Published Date: Jul 25, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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Bizible
Published By: Intuit, Inc     Published Date: Mar 19, 2009
No matter what role you have within an organization – be it engineer, salesperson, consultant, marketer, or business owner – you’ve acquired a second responsibility: project manager. But managing marketing projects has become more challenging than ever. Why? The work environment has expanded across departments, across job roles – and even across continents. To achieve organizational objectives, cross-functional teams form, collaborate, dissolve and re-form to tackle precisely defined projects and fulfill specific deliverables within carefully controlled deadlines and budget demands. Learn more today!
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intuit, project management, project team productivity, collaboration, communication, spreadsheet shuffle, centralizing project information, packaged vs. custom software
    
Intuit, Inc
Published By: IBM     Published Date: Jul 24, 2012
Companies using predictive analytics enjoyed a 75 percent higher click through rate and a 73 percent higher sales lift, according to a 2011 Aberdeen Group report. Download this report to see how companies are implementing predictive analytics to get these amazing results.
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predictive analytics, target, segment, optimize marketing, marketing, analytics, business technology
    
IBM
Published By: Kenshoo     Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
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kenshoo, ticketsnow, cost-per-fan, kenshoo social, marketing, sales
    
Kenshoo
Published By: Optimizely     Published Date: Jun 02, 2017
Download the guide and learn how to get more out of your existing demand generation programs.
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optimizely, demand generation, demand gen, b2b marketing, personalization, account-based marketing
    
Optimizely
Published By: Sitecore     Published Date: Jul 29, 2015
The Gartner Magic Quadrant for WCM assesses leading solutions and delivers valuable insights for those looking to optimize digital marketing platforms for a better customer experience.
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customer service, marketing platforms, wcm, sitecore
    
Sitecore
Published By: Mintigo     Published Date: Sep 05, 2018
Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, this ebook is a great resource for you. In this ebook, you’ll learn how to: • Optimize your marketing spending • Increase conversion rate across the funnel • Optimize customer engagement • Cross-sell and upsell throughout your customer base • Segment leads and grow customer value • Grow your market and find new prospects Fill out the form to get your free copy!
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Mintigo
Published By: IBM     Published Date: Sep 08, 2015
Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."
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banking, finance, customer engagement, analytics, insights, segmentation, data management, business technology
    
IBM
Published By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction
    
Neolane, Inc.
Published By: SAS     Published Date: Apr 14, 2014
Learn how to optimize your multichannel marketing in seven steps and see how these changes can produce the best results for your organization while still reaching your target audience.
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sas, multichannel marketing, digital asset management, management system, marketing operations, marketing collateral
    
SAS
Published By: WordStream     Published Date: May 23, 2013
If you want to sell products or generate lead online, a user-friendly, conversion-optimized website is Step 1. But when it comes to search engine marketing, it doesn't matter how beautiful your website is if people never get there. Download this white paper to learn the tricks to getting the clicks with better PPC text ads.
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wordstream, ppc, ad text guide, ppc text ads, ppc ads, optimize click-thru rate, optimize ctr, ad text relevancy
    
WordStream
Published By: Limelight     Published Date: Feb 15, 2013
In this whitepaper you'll learn how to optimize your online marketing through best practices and other useful information.
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digital presence, digital marketing, content strategy, web presence, online marketing, website optimization, ecommerce, digital experience
    
Limelight
Published By: IBM     Published Date: Oct 15, 2013
How behavioral analytics fuels more personalized marketing
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increasing marketing value, improve returns, optimize websites, personalized marketing, web analytics, provide specific insights, personalization process, web marketers
    
IBM
Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
    
Oracle
Published By: Net Atlantic     Published Date: Nov 09, 2011
As you plan for 2012, use the seven email marketing trends to guide your marketing initiatives. Download Net Atlantic's white paper to learn more about how to optimize your email marketing for the modern marketing era.
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net atlantic, marketing trends, email marketing, marketing, whitepaper, emerging marketing
    
Net Atlantic
Published By: Workfront     Published Date: Nov 17, 2015
How will ensure your marketing initiatives’ success in 2016? Join us for a TED-style webinar on Wednesday, December 16, at 1:00 p.m. ET, with marketing thought leaders Ann Handley, Jay Baer, Joe Staples, and Mark Schaefer as they provide forward-looking recommendations on how marketing managers and executives can confront and overcome the challenges of the coming year. How your marketing team works is as important as what they’re working on. The winners in 2016 will be those teams who optimize their team’s work processes and tools for maximum creativity, efficiency, and reactivity. This webinar promises tips and tricks on how to build this kind of high-performing marketing team, including: • How to better plan, prioritize, and manage your work for a successful 2016 • Trends that impact the way marketers work and their ability to succeed • How to manage your teams to understand the full scope of work and make data-driven decisions
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Workfront
Published By: IBM     Published Date: Aug 21, 2013
Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. Siloed systems and teams limit marketers’ ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.
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enterprise marketing management, marketing management, marketing roi, marketing connections, marketing performance, return on investment, marketing optimization, business technology
    
IBM
Published By: Lattice Engines     Published Date: Jun 19, 2014
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engine’s latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.
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lead scoring, marketing automation, predictive analytics, predictive marketing, predictive lead scoring, b2b marketing, lead nurturing, lead management
    
Lattice Engines
Published By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
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mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
    
SmartFocus
Published By: Falcon Social     Published Date: Oct 30, 2015
Effectively measure the ROI of your social media marketing so you can optimize it. • Strategies for effective social ROI measurement • How to adapt measurement to your social strategy • Tools to optimize the ROI of your social marketing
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social media roi, measure social media roi, social media measuring, social media measuring platform, social media measuring software, social media measuring tool, social media marketing, social media campaigns
    
Falcon Social
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