product launch

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Published By: KPMG     Published Date: Oct 22, 2018
Top 5 Factors Every Bio-Tech and Pharmaceutical Company Must Keep in Mind. Successfully launching a product in the U.S. requires a balance across commercial strategy, government programs, and contracting operations. While the market holds significant opportunity, there are also complexities that need to be considered prior to launch. To prepare for the launch of your drug in the U.S. market, download a copy of Navigating the U.S. Government Market to help your organization remain compliant with government operational and pricing requirements.
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KPMG
Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: Financial Force     Published Date: Dec 01, 2017
This IDC Vendor Profile describes FinancialForce.com, a cloud applications company with financial management, ordering and billing, human capital management (HCM), professional services automation (PSA), and supply chain management (SCM) solutions built on the Salesforce1 platform and a 36-year heritage of building financial management solutions at UNIT4 (the former Agresso and CODA products). FinancialForce.com's accounting solution, launched in 2008 as CODA 2go, was the first on - demand financial system built entirely on the Salesforce1 Platform. Backed by Technology Crossover Ventures, Advent International, Salesforce Ventures, and UNIT4, FinancialForce.com's applications continue to be the leading finance and professional services solutions available as native Salesforce1 applications on the AppExchange.
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Financial Force
Published By: Rosetta Stone     Published Date: Jan 24, 2018
In the world of product development, we spend months – sometimes years – designing, developing, and testing new products. We spend thousands of hours preparing for their launch. We leave no stone unturned as we get the product ready to survive – and thrive – in the hands of customers. In many ways, it feels like we are a massive group of expectant parents getting ready for the birth of what will become our own child.
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Rosetta Stone
Published By: Collaborative Consulting     Published Date: Dec 20, 2013
Collaborative helped a research company transitioning to commercialization identify critical timelines, tasks, milestones and resources required to bring a new drug to market. As part of the project, leaders were given the information and tools they needed and the business began building the strong foundation necessary for a successful launch.
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collaborative consulting, biotech organization, case study, launch strategy, biotech company, infrastructure, tailored segment, particular market, collaborative, integrated launch plan, operating systems
    
Collaborative Consulting
Published By: Collaborative Consulting     Published Date: Dec 23, 2013
Commercial launch is a critical and complex period in the Life Sciences product life cycle. The transition from clinical development to commercial operations can seem overwhelming as companies face considerable challenges in transforming from an R&D-driven organization to one focused on achieving in-market business and commercial excellence. Core to successful launches is preparing the company for a whole new raft of capabilities, processes, and relationships, and in doing so there are a number of factors included in this checklist that companies should consider and questions they should answer.
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collaborative consulting, commercial launch, it infrastructure, balance representation, commercialization plan, define and track, iterative process, supply chain management, support commercial activities, integrated compliance, decision-making process, it strategy, migration strategies, it management
    
Collaborative Consulting
Published By: Heiler     Published Date: Feb 22, 2012
This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog, online-shop, sap, pim, productinformationsmanagement, product information management, productinformation, cross-selling, catalog, content services, consulting, supplier relationship management, srm
    
Heiler
Published By: CA Technologies     Published Date: Nov 02, 2016
How did the company do it? By committing to an agile transformation, Swisscom was able to develop and deliver its TV 2.0 product quickly, launching a successful offering poised to capture significant market share.
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CA Technologies
Published By: CA Technologies     Published Date: Nov 02, 2016
In today’s competitive world, agile methodologies promise faster delivery, higher quality, increased productivity and better alignment with your company strategy. But while many companies introduce agile approaches at the team level, they often fail when scaling agile to the program and portfolio level. CA Agile Ready > Sync > Go provides a complete solution for building and launching successful, enterprise-scale agile programs. Integrating the industry leading expertise of CA Agile Transformation Consulting with the CA Agile Central enterprise-class planning and tracking platform, Ready > Sync > Go can help you build and launch a high-performing agile program in as little as three months.
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CA Technologies
Published By: Carbonite     Published Date: Aug 02, 2017
Every day, a new product launch promises speed, efficiency or savings for businesses eager to stay a step ahead. But if you’re an IT pro, and it’s your job to onboard the new system, the allure gives way to practical considerations: How are you going to move all that critical data—including dependencies, settings and custom configurations—from one system to another so it all talks to each other the way it’s supposed to? Whether you’re tackling a oneoff project or looking to improve your in-house skills, these eight tips for mastering migration will help you form a strategy, determine costs and find technical solutions to ensure successful migration no matter what platform you’re on or which one you’re moving to.
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migration, technical solutions
    
Carbonite
Published By: FinancialForce     Published Date: Dec 01, 2017
This IDC Vendor Profile describes FinancialForce.com, a cloud applications company with financial management, ordering and billing, human capital management (HCM), professional services automation (PSA), and supply chain management (SCM) solutions built on the Salesforce1 platform and a 36-year heritage of building financial management solutions at UNIT4 (the former Agresso and CODA products). FinancialForce.com's accounting solution, launched in 2008 as CODA 2go, was the first on - demand financial system built entirely on the Salesforce1 Platform. Backed by Technology Crossover Ventures, Advent International, Salesforce Ventures, and UNIT4, FinancialForce.com's applications continue to be the leading finance and professional services solutions available as native Salesforce1 applications on the AppExchange.
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FinancialForce
Published By: Applause     Published Date: Jul 14, 2017
You only get once chance to make a first impression and a good impression of your product is key to keeping customers engaged and happy. Gain access to six steps that will help your organization launch an intuitive app with the support of crowdsourced usability testing in our free eBook.
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usability testing, accessibility testing, crowdsourced testing, ux testing, usability, qa testing, quality assurance, crowd testing, mobile application, mobile application usability, crowdsourcing testing, application testing, functional testing, usability expert, digital ux, digital usability testing
    
Applause
Published By: Dassault Systèmes     Published Date: Jul 21, 2017
A recent study by Engineering.com indicates that there is a significant gap between how manufacturing companies value specific aspects of their project execution and how they judge their performance.
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manufacturing, product development, simultaneous launch, resources, development issues, product delays
    
Dassault Systèmes
Published By: Dassault Systèmes     Published Date: Jul 25, 2017
There is a large gap between understanding how important project management is to a successful product launch and how effective a company may be with its actual execution. John Hayes, CEO of Engineering.com, and Jon Gable, former Strategic Planning Director for Dassault Systèmes , team up to bring you a webinar on product development and project management tools. This webinar covers: • Research report findings from 140 product development professionals • Analysis of how product development issues can be addressed • Web-based project management for product development Gain insight into the latest thinking on project management for product development and how project management issues can impact business at the highest level.
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project management, company optimization, execution, product development, research report, web based, business impacts
    
Dassault Systèmes
Published By: hybris software     Published Date: Aug 01, 2012
It's true that deploying B2B e-commerce platform involves many unique requirements not commonly found in B2C operations, such as incorporating a complex product port-folio, multiple distribution channels, and integrating with third party systems And yet, it's possible to complete an initial out-of-the-box B2B implementation within three months, if all the right critical path steps are followed. Additional features and functionality can be added after the initial launch, provided that the chosen out-of-the-box platform is designed to be used over the long run.
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information technology, finance, analytics, maerchandising, product management, marketing, mapping, requirements gathering, design, construction, deployment, e-commerce, b2b, on premise, on demand, agility of solution, systems integration, speed, branding, business technology
    
hybris software
Published By: MEDIAmobz     Published Date: Apr 07, 2014
Are you product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in our product launch plans.
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mediamobz, marketing, product launch, promotion, mobile marketing, video, advertising, ad spending, growth rate, online video
    
MEDIAmobz
Published By: MEDIAmobz     Published Date: May 21, 2014
Are your product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in your product launch plans.
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mediamobz, product launch, online video marketing, customer experience, customer engagement, interactive marketing, emarketing, mobile devices, mobile marketing, mobile device
    
MEDIAmobz
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration
    
Spredfast, Inc.
Published By: Dassault Systèmes     Published Date: Aug 08, 2017
A recent study by Engineering.com indicated there is a significant gap between how Industrial Equipment Manufacturing companies value specific aspects of their project execution and how they judge their performance. In order to address the challenging aspects of product development projects, it was determined that projects with a web-based Product Lifecycle Management (PLM) solution will perform higher. Learn how PLM solutions with embedded project management can uniquely provide the following operational best practices: • Full alignment between projects and the product portfolio in order to leverage common technology platforms and launch products to market faster • Coordination of a project’s schedule and resources, with its scope as defined by requirements and development constraints, in order to meet market expectations • Automatic project task updates as development work is completed to provide a real-time understanding of project status and progress
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product development, engineering, companies, plm, product lifecycle management, market, designs, budget, dassault
    
Dassault Systèmes
Published By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo
Published By: Salesforce Desk.com     Published Date: Sep 19, 2014
It’s hardly surprising that half of small businesses fail within the first 1-5 years. It’s not easy to launch a new product, single-handedly manage everything from IT to accounting, fend off the competition, and grow a customer base — all at the same time. A great concept, capital, passionate employees, and a private chef can only get you so far. Offering awesome customer service can make the difference between a startup that flies and a startup that dies. Here are nine ways customer support can help you beat the competition and grow your business faster.
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startup, customer service, customer support, business growth, product launch, customer base
    
Salesforce Desk.com
Published By: Infosys     Published Date: May 21, 2018
As with many large, established banks, our client's infrastructure was centered on a core banking system that was dependent on packaged systems and highly complex backends. Each time a new product was launched or changed, the back-end had to be reintegrated with the customer-facing channel. This was time-consuming and the bank wanted to speed up their time to market, in order to respond to the customer demand for product innovation. They therefore, needed to move from a predominately peer-to-peer (P2P) oriented multi protocol architecture to an API-Based integration platform, and set out to find a partner by issuing a request for proposal (RFP). We were keen to respond, but wanted to present a proposal with a difference.
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api, infrastructure, banking, system, rfp, proposal
    
Infosys
Published By: Intercom     Published Date: Apr 05, 2018
When I first started in marketing I was one of a threeperson marketing team.
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Intercom
Published By: Wyng     Published Date: Jul 02, 2015
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs. The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
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offerpop, digital marketing, social marketing, brand awareness, marketing campaigns
    
Wyng
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