sales enablement

When organizations are managing sales performance, it is critical to balance and align each enablement and operational component. Misalignment – or too much focus on one element –can dramatically detract from performance levels and the ability to measure results. An organization may temporarily need to emphasize a particular component when it sees a challenge, but ultimately success depends on striking the correct balance across all SPM components.

It’s clear that sales enablement is widely recognized as a critical B2B function, with the number of dedicated sales enablement roles more than doubling over the past three years. But such an important job can become overwhelming without the right solution in place. You know technology is the key to ensuring maximum effectiveness. But how do you convince the decision maker and other key stakeholders to get on board with the investment? In this exclusive brief, you’ll learn 6 tips to help prepare and present your business case for sales enablement technology

Whether your sales reps are 25 or 65, sales enablement leaders all have the same goal: to ensure that reps are prepared to have impactful conversations with each and every buyer. However, the preferred methods of sales coaching change from generation to generation. Thankfully, sales coaching technology helps sales enablement leaders bridge that gap. This exclusive eBook provides details on how to use technology to alter your coaching strategy to appeal to next-gen sales reps, including: • Mobile and video-based coaching • Options for both formal and informal learning • Coaching for both individual and organizational mastery

As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.

In the idea economy, time-to-value is the #1 priority. But in a technology-driven world, it takes more than good ideas to be successful. Success depends on how quickly an enterprise can turn ideas into value, and that depends on how fast IT can roll out new services.

This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.

This paper discusses the features of Digital Publishing Suite that enable these and other companies to drive sales impact through tablets.

New research from Forbes Insights and Brainshark reveals how top-performing sales teams attack the sales productivity problem.

Download this free eBook to get smarter about sales productivity. Whether you’re just getting started with sales enablement or already have a program underway, "Sales Enablement for Dummies" can help.

Download this exclusive whitepaper to see how the right sales enablement technology can make it easier for reps to find the best content for every selling situation.

Sales conversations are happening every day. Are YOUR reps ready? This exclusive eBook provides tips and ideas for improving sales readiness across your organization.

With unprecedented adoption among businesses and consumers, the iPad is quickly becoming the preferred device for mobile sales professionals. Find out how enterprise adoption of iPads gives organizations an advantage when in sales and marketing.

Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.

Sales enablement has quickly become a core responsibility of B2B content marketing. This exclusive eBook looks at why so many marketers fail to deliver content that reps find truly valuable.

This exclusive report takes an in-depth look at the sales productivity problem, with a focus on the role content plays in enabling more effective and efficient sales conversations.

In this SiriusDecisions brief, you’ll learn four sets of best practices to accelerate reps’ sales skill growth, increase their product knowledge and acclimate them to their new company.

Finance can emerge from cost center to growth driver.

Discover how to create epic sales enablement content that salespeople can’t wait to read.

Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.

With the proliferation of the iPad and other tablets and mobile devices among sales and account managers, a new generation of enabling technologies and best practices has offered the opportunity to get more out of the out-of-office experience. This research brief examines the use of video tools by sales professionals within best-in-class companies, specially within a mobile environment.

94% of Fortune 500 companies have either adopted iPads or are rolling out pilot programs - what does this mean for your company? This report examines enterprise tablet adoptions and trends, iPad usage in the enterprise, and the benefits of leveraging the iPad for sales, training and corporate communications.

SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.

Enabling sales mobility is key to gaining a competitive advantage. Help your sales team follow through at critical moments, and don't let opportunities go cold. In this video, a sales rep describes how his iPad and Brainshark helped him prepare, train, and engage his audience to advance an opportunity to close.

MicroStrategy, a global innovator of mobile solutions, recently surveyed 500 U.S. organizations on the use of tablet computers to support sales activities across a large, diverse group of industries. The survey results suggested many companies are facing significant hurdles to sales enablement related to the limitations of their internal sales systems, which are largely not equipped for enabling sales processes out of the office. Find out how innovative companies are enabling their sales reps to be 10X more effective with mobile sales enablement apps.

In this eBook, Kaleo sheds light on each of these facts. By the end, you’ll have a clear picture of how Predictive Knowledge Sharing helps your sales teams by connecting them with the resources and expertise they need. Welcome to the next step of sales enablement.