sales enablement

As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.

Marketing automation is a technology solution that helps enable the seeding, creation, nurturing and acceleration of demand among prospects and customers (see the brief “Marketing Automation Platforms Defined”). Given that marketing automation platforms (MAPs) are an essential component of every b-to-b organization’s marketing infrastructure, organizations understand the need for these platforms, as well as their internal need for optimized processes and skills to leverage them. However, while most b-to-b marketers understand the value of lead nurturing, lead scoring/prioritization, program and tactic level reporting, and the SiriusDecisions Demand Waterfall®, they often struggle to operationalize these processes with MAPs, which is why selecting the right MAP is imperative. In this SiriusView, we describe MAP providers’ differences to help organizations identify which MAPs best meet their needs.

This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.

This paper discusses the features of Digital Publishing Suite that enable these and other companies to drive sales impact through tablets.

New research from Forbes Insights and Brainshark reveals how top-performing sales teams attack the sales productivity problem.

Download this free eBook to get smarter about sales productivity. Whether you’re just getting started with sales enablement or already have a program underway, "Sales Enablement for Dummies" can help.

Download this exclusive whitepaper to see how the right sales enablement technology can make it easier for reps to find the best content for every selling situation.

Sales conversations are happening every day. Are YOUR reps ready? This exclusive eBook provides tips and ideas for improving sales readiness across your organization.

With unprecedented adoption among businesses and consumers, the iPad is quickly becoming the preferred device for mobile sales professionals. Find out how enterprise adoption of iPads gives organizations an advantage when in sales and marketing.

Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.

Sales enablement has quickly become a core responsibility of B2B content marketing. This exclusive eBook looks at why so many marketers fail to deliver content that reps find truly valuable.

This exclusive report takes an in-depth look at the sales productivity problem, with a focus on the role content plays in enabling more effective and efficient sales conversations.

In this SiriusDecisions brief, you’ll learn four sets of best practices to accelerate reps’ sales skill growth, increase their product knowledge and acclimate them to their new company.

Finance can emerge from cost center to growth driver.

Discover how to create epic sales enablement content that salespeople can’t wait to read.

Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.

With the proliferation of the iPad and other tablets and mobile devices among sales and account managers, a new generation of enabling technologies and best practices has offered the opportunity to get more out of the out-of-office experience. This research brief examines the use of video tools by sales professionals within best-in-class companies, specially within a mobile environment.

94% of Fortune 500 companies have either adopted iPads or are rolling out pilot programs - what does this mean for your company? This report examines enterprise tablet adoptions and trends, iPad usage in the enterprise, and the benefits of leveraging the iPad for sales, training and corporate communications.

SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.

Enabling sales mobility is key to gaining a competitive advantage. Help your sales team follow through at critical moments, and don't let opportunities go cold. In this video, a sales rep describes how his iPad and Brainshark helped him prepare, train, and engage his audience to advance an opportunity to close.

MicroStrategy, a global innovator of mobile solutions, recently surveyed 500 U.S. organizations on the use of tablet computers to support sales activities across a large, diverse group of industries. The survey results suggested many companies are facing significant hurdles to sales enablement related to the limitations of their internal sales systems, which are largely not equipped for enabling sales processes out of the office. Find out how innovative companies are enabling their sales reps to be 10X more effective with mobile sales enablement apps.

In this eBook, Kaleo sheds light on each of these facts. By the end, you’ll have a clear picture of how Predictive Knowledge Sharing helps your sales teams by connecting them with the resources and expertise they need. Welcome to the next step of sales enablement.

Did you know that sales reps typically waste up to 16 hours per week on non-selling tasks? If your sales team is spending too much time on non-selling tasks, logging sales activities to Salesforce, hunting for customer information and documents, or copy-pasting data between separate systems, they might resist the rise of mobile CRM solutions like Salesforce1. However, it’s important to figure out how to enable these teams in the field, as 55% of salespeople will access sales applications exclusively through smartphones or tablets by the end of 2016. It’s not surprising that salespeople will increase their use of mobile apps 125% from 2015-2017. In this whitepaper from Tact, you’ll learn 1) common challenges facing field sales teams, 2) a framework for thinking about mobile sales productivity, 3) essential characteristics for evaluating mobile sales solutions, and 4) key trends in mobile sales.

Nearly all sales organizations have the same goal for their sales enablement strategies: to increase sales results and productivity. Of course while this is simple to say, it’s not so easy to achieve.

This short video explores the issues and the data required to drive better sales enablement, performance and productivity.