smart market

Smarter growth for healthcare providers requires a strong patient acquisition engine that can demonstrate ROI. By focusing on the financial impact of marketing efforts, healthcare marketers demonstrates why these efforts warrant further investment. This guide presents the Evariant approach to calculating service line ROI from marketing spend. It includes a standard set of formulas and optional factors that may be relevant to certain service lines and system-wide operations.

See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)

Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.

Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.

The customer experience is critical in today’s fast-paced, demanding world. With so many options at the buyer’s fingertips and the rise of social sharing media, one bad customer experience can haunt an organization. According to” The Forrester Wave™: Dynamic Case Management, Q1 2016” report, in order to improve customer experience, firms must tackle the incident process through smart handling of exceptions, applying analytics for context, and offering real-time and mobile interaction. Here is where dynamic case management (DCM) can be a competitive advantage and Forrester identified 14 of the most significant vendors across 21 criteria in this space with Pegasystems among vendors who lead the pack. Download this Forrester Wave report to see the full 21-criteria evaluation of the dynamic case management (DCM) market and gain insight into the 14 most significant software vendors in order to help enterprise architecture (EA) professi

Read the Forrester Wave: Data Management Platforms to see why Adobe Audience Manager is recognized for consistency and category leadership. Forrester states, "Adobe is a smart choice for marketers focused on extending control across channels."

Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.

All technology companies are continuing their investment in IoT technologies: targeting technology verticals or market segments like Smart Homes or IIoT. They all need partners and alliances to expand in these verticalized markets. This post looks at who, where and the implications of IoT expansion.

Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.

As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?

Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.

CMOs know that a consistent and concise product story is critical to maintaining a product's market position. Learn why they're turning to virtual product demonstrations to tell a convincing cross channel story that accelerate sales.

Savvy marketers are looking for ways to reuse interactive content across multiple platforms and venues to save money. Learn how virtual product demonstrations can be CREATED ONCE and reused ANYWHERE to reduce costs and accelerate sales.

Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.

CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.

Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.

Mobile platforms will act as a catalyst for the next generation of connected experiences. In particular, smart apps connected to products and CRM systems will emerge. In 2013, leading marketers will anticipate the longer-term mobile disruption and shift from tactical efforts to more transformative mobile strategies.

Organizations operating in the retail financial services sector – banks and insurers – need to work smart and fast to keep pace with the increasing demands of their customers. We may have a 24/7 love affair with our smartphones but it is clear that in the future we will be sharing information and making payments via fitbands, cars, TVs and white goods, as the Internet of Things fuses the physical and digital worlds. For incumbent banks and insurers, the challenge will be to leverage the possibilities of this new hyper-connected world to embed themselves in their customers’ daily lives. They need to change the way operate, which includes how they market, engage and communicate with their customer base. This will be a key defense against the growing ranks of digital newcomers seeking to disrupt and dislodge incumbents through an array of innovative and smart new offers. However, too many are moving too slowly, either from an excess of caution or complacency. This report should serve as a

Modern marketers leverage insights on how consumers browse goods or make a purchase, to design smarter cross-channel programs and create relevant campaigns. Brands that leverage cross-channel marketing see a 91% customer retention rate. You can do this too. Learn how other marketers in ASEAN are leveraging cross-channel to create real business impact. Join this webinar and hear from Charlie Loo, an award-winning marketer and our Principal Consultant on: • five practical ways you can use cross-channel marketing • the importance of cross-channel in a mobile first environment • the difference between multi-channel and cross-channel

Organizations operating in the retail financial services sector – banks and insurers – need to work smart and fast to keep pace with the increasing demands of their customers. We may have a 24/7 love affair with our smartphones but it is clear that in the future we will be sharing information and making payments via fitbands, cars, TVs and white goods, as the Internet of Things fuses the physical and digital worlds. For incumbent banks and insurers, the challenge will be to leverage the possibilities of this new hyper-connected world to embed themselves in their customers’ daily lives. They need to change the way operate, which includes how they market, engage and communicate with their customer base. This will be a key defense against the growing ranks of digital newcomers seeking to disrupt and dislodge incumbents through an array of innovative and smart new offers. However, too many are moving too slowly, either from an excess of caution or complacency. This report should serve as a

The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.

More and more interactions are shifting from the desktop to smartphones and tablets, so the value of that screen and the massive potential it represents grows daily. As do the opportunitie —and potential pitfalls—for marketers.

In recent years, the concept of “Anywhere, Anytime Computing” has become the common denominator in driving personal electronic device sales, as users are adopting to new categories of devices such as smartphones, tablets, and smartTVs. These devices enable consumers and employees to access information and services from almost any device at any time. Gartner studies show that the estimated mobile phone market is to reach 1.8 billion devices in 2013.

Juniper Networks works with leading companies around the world to increase the service agility of their networks. With simple, open, and smart networks, financial services firms can bring innovative new services to market faster and at lower costs. They can leverage Juniper’s expertise, experience, and partner ecosystem to build agile, service-aware networks. Juniper is a leader in high-performance, highly reliable routing, switching, and security, with solutions deployed in some of the most complex networks in the world across banking, capital markets, and insurance providers. A broad ecosystem of solution, services, delivery, and consulting partners can provide businesses with a complete offering that enables innovation.

Today’s factory intelligence is the collaborative orchestration of people and machines. By blending intelligence from multiple sources, factories are truly becoming smarter. But it’s not just about the machines. Rather, people are improving machines through a true partnership that turns human experience into smarter machines. This shift marks a re?orientation to a thought process that’s more natural to people. After decades of working with 2D blueprints, designs and dimensioned drawings, factory intelligence leverages 3D models that are easier for people to comprehend and use. Plus, many people find more satisfaction in intelligent factory work that challenges them to manage relationships among machines, rather than repeatedly working on a single piece in a line. In smarter factories, people direct machines to adjust for shifting customer requirements and market demands.