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Published By: Sprinklr     Published Date: Sep 28, 2017
Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAP’S marketing team and how that has benefited the business.
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marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
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marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
"The Harvard Business Review recently surveyed 600+ executives from the world's biggest companies to uncover their customer experience strategies. The survey reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. "
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customer service, customer experience, customer retention, voice of the customer, social customer service, social customer care, customer care
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
Customer service today is broken, and the data shows it. Tried-and-true customer service models are losing your organization customers and prospects. So what is the solution? It’s called social customer service.
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social customer service, social media customer service, social media, social, customer service, customer care, customer reviews
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
150+ million people are active on Snapchat every day. 60% of Snapchatters create content every day. Users spend an average of 25-30 minutes spent on Snapchat each day. For marketers this represents an incredible source of potential customers, but how do you best leverage this?
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social ads, social advertising, social media advertising, linkedin ads, linkedin advertising, snapchat, snapchat advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : 
customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Dassault Systèmes     Published Date: May 09, 2018
Discerning and demanding consumers expect meaningful retail interactions. Creating new world-class experiences is vital to differentiate products and boost profits in the consumer goods market. • Let me shop when and how I want: Technology to research and buy products defines consumer behavior, driven by social media’s “see now, buy now” mentality. • Give me relevant data: With ever-expanding information, every touchpoint should have customer data that matters. • Give me a truly unique experience: Innovative retailers use new partners and tools to deliver personalized consumer experiences. • Pair my products with consistently good service: New customer service technologies are crucial in a world with more consumer/retailer choices. • Make my retail environments better: Consumers want memorable, differentiated experiences in user-friendly digital and physical retail environments. I invite you to download your targeted industry analysis and uncover the expectations to take into account a
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Dassault Systèmes
Published By: CloudTask     Published Date: May 11, 2018
As a B2B marketer, the process of nurturing and generating new leads is always tricky business. Chasing high quality and relevant leads requires a considerable amount of time, energy and resources to be invested into email marketing campaigns, social media management and educational content such as blogs, whitepapers and eBooks. While live chat support has been around for about a decade, only in recent years and especially in the age of the smartphone, are B2B companies capitalizing on it as a channel to generate and nurture leads.
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CloudTask
Published By: CloudTask     Published Date: May 11, 2018
Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost. This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results. In short, creating content to generate leads can be challenging, time consuming and expensive. But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?
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CloudTask
Published By: UNiDAYS     Published Date: May 21, 2018
Already reshaping politics and the workforce – not to mention the commercial world – Gen Z is an economic force to be reckoned with. Read up on the retail trends they’re instigating in this new report. And get a jump on the competition.
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retail, trends, youth, gen z, shopping, marketing, loyalty, affinity, brand, millennial, shopper, social media, path to purchase, digital, community platform, affiliate marketing, in-store, discounts, content
    
UNiDAYS
Published By: Oracle     Published Date: Oct 20, 2017
In today’s IT infrastructure, data security can no longer be treated as an afterthought, because billions of dollars are lost each year to computer intrusions and data exposures. This issue is compounded by the aggressive build-out for cloud computing. Big data and machine learning applications that perform tasks such as fraud and intrusion detection, trend detection, and click-stream and social media analysis all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Companies increasingly need to drive the speed of business up, and organizations need to support their customers with real-time data. The task of managing sensitive information while capturing, analyzing, and acting upon massive volumes of data every hour of every day has become critical. These challenges have dramatically changed the way that IT systems are architected, provisioned, and run compared to the past few decades. Most compani
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Oracle
Published By: Cisco     Published Date: Apr 03, 2014
This report identifies new trends and requirements of the next-generation firewall which you must demand in order to address the business challenges of comprehensive network visibility, control and maximized security.
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next-generation firewall, byod, social media, applications, it trends
    
Cisco
Published By: Cisco     Published Date: Apr 03, 2014
This report identifies new trends and requirements of the next-generation firewall which you must demand in order to address the business challenges of comprehensive network visibility, control and maximized security.
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next-generation firewall, byod, social media, applications, it trends
    
Cisco
Published By: Curalate     Published Date: Jan 09, 2017
How to build relationships with Instagram stars, bloggers and social experts to gain audience and drive engagement. Download now!
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instagram, social media, brand ambassador, micro-influencer
    
Curalate
Published By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
    
Eloqua
Published By: Solvate     Published Date: Oct 19, 2011
Solvate provides a best-in-class online platform that enables marketing and creative teams to connect directly with highly vetted, 100% US-based freelance professionals, like web designers, copywriters, and social media strategists. By eliminating any middle-men or unnecessary mark-ups, you can achieve great work and significant time and cost savings.
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solvate, marketing, free trial, talent recommendation, talent guide, free offer
    
Solvate
Published By: Websense     Published Date: Sep 27, 2010
Social media isn't coming to banking institutions-it's here. For banks and their customers, social networks such as Facebook, LinkedIn and Twitter have become an integral part of everyday life.
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websense, social network, facebook, linkedin, twitter, data risk, data security, web security, networking
    
Websense
Published By: Oracle     Published Date: Apr 22, 2015
This paper provides information on how social media works as a customer support channel.
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social media, customers experience strategy, customer satisfaction, customer engagement, branding, social media tools, enterprises, sales, customer interaction, crm, integrate social media, customer support
    
Oracle
Published By: Oracle     Published Date: Apr 22, 2015
This paper provides information on how social media works as a customer support channel.
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social media, customers experience strategy, customer satisfaction, customer engagement, branding, social media tools, enterprises, sales, customer interaction, crm, integrate social media, customer support
    
Oracle
Published By: Oracle     Published Date: Apr 22, 2015
This e-book explores how Oracle ERP Cloud can support your organisation and help you overcome key financial challenges, today and into your future.
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finance, role of finance changing, digital, big data, mobile networking, social media, oracle, erp cloud, modern finance, modern project management
    
Oracle
Published By: Oracle     Published Date: Apr 22, 2015
This e-book explores how Oracle ERP Cloud can support your organisation and help you overcome key financial challenges, today and into your future.
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finance, role of finance changing, digital, big data, mobile networking, social media, oracle, erp cloud, modern finance, modern project management
    
Oracle
Published By: Oracle     Published Date: Apr 22, 2015
This e-book explores how Oracle ERP Cloud can support your organisation and help you overcome key financial challenges, today and into your future.
Tags : 
finance, role of finance changing, digital, big data, mobile networking, social media, oracle, erp cloud, modern finance, modern project management
    
Oracle
Published By: Oracle     Published Date: Apr 23, 2015
This white paper reveals how most advanced organisations are using predictive analytics to reveal where future opportunities lie, and to deploy resources and training accordingly.
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be insight-driven, insights, sales, data, social media, smart use of data, analytic, improve analytical capabilities
    
Oracle
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