social media

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Published By: MediaVantage     Published Date: May 03, 2011
An informative new whitepaper highlights the importance of consistency for your brand's success and offers four recommendations that every PR professional should consider for more effective communications.
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mediavantage, communications, planning, management, reputation mangement, social media, strategy, planning, crisis communication, analysis
    
MediaVantage
Published By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping
    
Acquia
Published By: Oracle Social Cloud     Published Date: May 02, 2014
Is your organization positioned to enable social across the enterprise? Download this ebook from the Altimeter Group and Oracle Social Cloud team to learn: The value of social business transformation Six steps to becoming a social business
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oracle, srm, social business, social media
    
Oracle Social Cloud
Published By: IBM     Published Date: Mar 28, 2016
The rise of social media, coupled with the desire to build more engaged and productive workforces, has brought “active employee listening” to the forefront of management attention. No longer is it enough to encourage employees to speak up about topics that matter to them. Organizations today need to more actively solicit, analyze and engage in ongoing conversations with past, present and even future employees. Having access to the collective “employee voice” can help leaders achieve diverse goals, including identifying innovations, preventing discord and improving productivity, as well as building a better connection to the organization and its mission. So, how can organizations establish and manage mutually beneficial listening programs? To better understand what companies are doing in the area of employee listening and the extent to which employees are willing to participate, we analyzed data from the 2015 IBM Smarter Workforce Institute WorkTrends Survey – a broad-based survey of ov
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ibm, ibm smarter workforce, work trends, employee engagement
    
IBM
Published By: IBM     Published Date: Jul 20, 2016
The rise of social media, coupled with the desire to build more engaged and productive workforces, has brought “active employee listening” to the forefront of management attention. No longer is it enough to encourage employees to speak up about topics that matter to them. Organizations today need to more actively solicit, analyze and engage in ongoing conversations with past, present and even future employees. Having access to the collective “employee voice” can help leaders achieve diverse goals, including identifying innovations, preventing discord and improving productivity, as well as building a better connection to the organization and its mission. So, how can organizations establish and manage mutually beneficial listening programs?
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ibm, ibm smarter workforce, work trends, employee engagement
    
IBM
Published By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction, branding, wal-mart, mcdonalds, evil empire, cymfony
    
Cymfony
Published By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction, branding, wal-mart, mcdonalds, evil empire, cymfony
    
Cymfony
Published By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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cantaloupe, online video, social media, search, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach, mobile marketing, twitter advertising, online advertising, tailored audience
    
Quantcast
Published By: Genesys     Published Date: Oct 16, 2013
The existing upgrade paths from legacy PBX and ACD suppliers make it difficult for contact center executives to contemplate the future of customer service on their own terms. If your ACD-based contact center has become a road block for adding capacity or adding channels such as social media and mobile, you might want to think about making the switch to a SIP-based contact center solution. SIP delivers two important advantages over legacy switching: 1. SIP is based on open standards, so you can choose hardware and software that is best suited for your environment. 2. SIP’s capability extends beyond voice to new media types such as mobile, social media and video. SIP-based contact centers provide a roadmap to sophisticated features without the complexity and expense of traditional proprietary ACDs. Learn more about how to build the next-generation customer service platform.
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contact center, customer service, social media, mobile, sip, technology solution, technology, business technology
    
Genesys
Published By: Sprinklr     Published Date: Feb 28, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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research reports, analyst reports, marketing technology, forrester wave, forrester wave reports, report, marketing trends. trends, marketing, success, sprinklr, analyze this
    
Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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Sprinklr
Published By: Crimson Hexagon     Published Date: Jan 14, 2013
Political humor and political memes have represented a significant portion of political engagement on Twitter throughout the 2012 presidential campaign. This white paper analyzes how satire has propagate political messages.
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social media, messaging, political messaging, satire, memes, crimson hexagon, business technology
    
Crimson Hexagon
Published By: Oracle Corporation     Published Date: Mar 01, 2013
Answering the Million Dollar Question with Oracle Endeca
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oracle, oracle endeca, social media, product reviews, oracle endeca information discovery., business technology
    
Oracle Corporation
Published By: Appcito     Published Date: Apr 09, 2015
Social media marketing ?rm ViralMint rolled out a new feature that proved so popular that the increased customer tra?c swamped the capabilities of the existing load balancer solution and greatly increased application response times. Lacking visibility into the volume or nature of its tra?c, ViralMint had no clues for how to address its issues. A fortuitous conversation led to discovery of the Appcito Cloud Application Front End (CAFE) service, which allowed ViralMint to gain control of its cloud application tra?c, retain its customers’ trust and build on its unexpected success.
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customer traffic, load balancer solution, application response times, visibility, cloud application service, cloud application delivery, aws, amazon web services
    
Appcito
Published By: HPE     Published Date: Feb 11, 2015
Firms That Plan For Mobile, Cloud, Big Data, And The Impact Of Social Media Without First Taking Control Of Their Existing Application Portfolio Are Headed For Disaster.
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HPE
Published By: Palo Alto Networks     Published Date: Jun 19, 2014
The Application Usage And Threat Report provides an analysis of applications and their link to cyber threats within the enterprise. The report summarizes network traffic assessments performed worldwide in more than 5,500 organizations where 2,100 applications, 16,000 unique threats and billions of threat logs were observed.
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palo alto, application security, security, cyberattack, hackers, cybercrime, online threat, internet security, social media security, network security
    
Palo Alto Networks
Published By: MuleSoft     Published Date: Jan 25, 2016
IT used to be so simple. Companies owned their own technology equipment and purchased enterprise licenses for many of the applications anybody in the organization might care to use. But then the cloud emerged, and mobile, and social media, and IoT; the world of IT has never been the same. Today's businesses are software-driven enterprises with technology capability distributed throughout the company, utilizing countless third-party cloud-based applications. This new organization requires an cultural shift in the IT organization. Read this whitepaper to learn: -How businesses can reorganize themselves into lightweight, agile, modular businesses able to respond to innovations in SaaS, mobile, and analytics -How to build a technological architecture that can accommodate new technology yet still extract value from on-premises systems -The advantages of an API-led connected architecture vs. old SOA approaches
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technology, enterprise applications, best practices, business optimization, technology architecture
    
MuleSoft
Published By: Main Street Hub     Published Date: May 06, 2016
Check out our definitive guide for engaging with current customers, bringing new customers your way, and making sure your online reputation shows your business in the best light.
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing, customer service, reputation management, online reputation, yelp, google+, business technology
    
Main Street Hub
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.
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social intelligence, agency pitch, analytics, campaign roi
    
Crimson Hexagon
Published By: iCims     Published Date: Aug 16, 2013
The iCIMS Talent Platform makes hiring millennial talent easier than ever with our social sourcing and recruiting tools.
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recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software, hard to fill positions, millennial, hiring
    
iCims
Published By: iCims     Published Date: Aug 16, 2013
The iCIMS Talent Platform simplifies the hiring process and can make hard-to-fill positions easier for recruiters.
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recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software, hard to fill positions, millennial, hiring
    
iCims
Published By: Act-On     Published Date: Jan 08, 2015
It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
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act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
    
Act-On
Published By: White Horse     Published Date: Apr 02, 2010
Find out how B2B companies are utilizing social media marketing relative to their B2C peers in the areas of social participation, social marketing staffing, executive support and success measurement. This proprietary report based on a survey of 104 marketers across a range of businesses shares challenges and opportunities ahead.
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white horse, b2b, redesign, rfps, b3b, scope, purpose, template
    
White Horse
Published By: Manifesto     Published Date: Mar 24, 2010
This Manifesto white paper on "B2B Social Engagements" provides answers to these questions with research findings, 12 cases and more!
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social media, business to business, b2b, popular social media tools, financial services, management consultant, professional services, corporate blogs
    
Manifesto
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