social media

Results 226 - 250 of 1149Sort Results By: Published Date | Title | Company Name
Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
Tags : 
bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc, user generated content, brand loyalty, rss, customer satisfaction
    
Bazaarvoice
Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Tags : 
webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising
    
Webtrends
Published By: Genesys     Published Date: Feb 12, 2019
I tuoi clienti sono ultra connessi. Fai in modo di esserlo anche tu. Trovare nuovi clienti e mantenere relazioni con quelli esistenti è un’attività impegnativa che porta via tempo. Quando i tuoi clienti sono pronti a interagire, li incontri proprio lì dove si trovano? In un mondo dai contorni sempre più digitali è fondamentale per tutte le aziende essere in grado di comunicare quando e dovunque il cliente desideri, che si tratti di una chiamata telefonica, SMS, chat online o social media. Scarica subito questo eBook per scoprire: Come coinvolgere e interagire con i tuoi clienti in un mondo ultra-connesso Come rendere semplici ed efficienti le tue attività di engagement del cliente Perché è arrivato il momento di adottare una soluzione di cloud contact center all-in-one
Tags : 
    
Genesys
Published By: CDW     Published Date: Jul 30, 2013
Leaders in Today's Collaborative Revolution Report Significant Benefits From a Cloud-Based Approach.
Tags : 
cdw, cloud, cloud computing, video-conferencing, cloud-delivered, collaboration-focused, social media, software development
    
CDW
Published By: IBM     Published Date: Jun 22, 2017
Security threats are very real, and the stakes are higher than ever. Each day, tens of thousands of malware variants are created, with new classes of threats continually added and improved upon. Savvy attackers use polymorphic programs to alter malware into new form factors after each delivery. And all of this is exacerbated by the proliferation of mobile devices, cloud computing and social media—in fact, the intersection of these technologies provides fertile new ground for threats and malware. Today’s attacks are often not random, but targeted for maximum financial gain and impact. Rogue individuals and groups are constantly innovating new ways to attack organizations’ most valuable assets. As a result, traditional methods of dealing with threats are no longer enough. Organizations need more threat intelligence than ever before in order to effectively protect themselves.
Tags : 
cyber security, global threat intelligence, malware prevention, cyber threat, protection
    
IBM
Published By: IBM     Published Date: Jul 26, 2017
Security threats are very real, and the stakes are higher than ever. Each day, tens of thousands of malware variants are created, with new classes of threats continually added and improved upon. Savvy attackers use polymorphic programs to alter malware into new form factors after each delivery. And all of this is exacerbated by the proliferation of mobile devices, cloud computing and social media—in fact, the intersection of these technologies provides fertile new ground for threats and malware.
Tags : 
mobile devices, security, data protection, data loss, information security
    
IBM
Published By: LifeLock     Published Date: Mar 02, 2015
Mobile devices enable workers to take care of business from virtually anywhere, at any time. But, what’s the catch? Mobile, social media-savvy employees and customers may be more likely to become identity fraud victims.
Tags : 
    
LifeLock
Published By: IBM     Published Date: May 12, 2017
In today’s world, the data is flowing from all directions: social media, phones, weather, location and sensor equipped devices, and more. Competing in this digital age requires the ability to analyze all of this data, and use it to drive decisions that mitigate risk, increase customer satisfaction and grow revenue. Using a combination of proprietary software and open source technology can give your data scientists and statisticians the analytical power they need to find and act on insights quickly. IBM® SPSS® Statistics provides all of the data analysis tools you need, and integrates with thousands of R extensions for maximum power and flexibility. In this next Data Science Central Webinar event, we will show how SPSS Statistics can help you keep up with the influx of new data and make faster, better business decisions without coding.
Tags : 
ibm, spss, data analysis, statistics, risk mitigation
    
IBM
Published By: MediaVantage     Published Date: Feb 22, 2012
As the global leader for on-demand software for real-time reputation management, MediaVantage provides complete visibility into global reputation. It enables communicators to securely align team members, plan the synchronized delivery of messages, and engage with stakeholders through traditional and social media channels.
Tags : 
mediavantage, communications, live demo, social media, global reputation, messages
    
MediaVantage
Published By: Skillsoft     Published Date: Jul 23, 2014
This ExecBlueprint discusses how companies can address these risks through the development of a comprehensive risk management framework that incorporates both company policy to enforce standards for safe social media and technology use and technical controls to monitor activity. Although no single blueprint exists, the framework should be sufficiently robust to prevent most employees from clicking on suspicious links and posting confidential information— and contain damage caused by inevitable human error, before the story ends up in The New York Times.
Tags : 
skillsoft, compliance, social media, online activity, security standards, awareness, risk management, malware, threats
    
Skillsoft
Published By: Act-On     Published Date: Oct 14, 2015
Audit for best practices.
Tags : 
social media, best practices, b2b, marketing, audit, strategy
    
Act-On
Published By: Socialbakers     Published Date: Jul 22, 2015
This report explores how the best confectioners have found content trends that enable them to reach more Fans and prospects than ever, on a more efficient budget.
Tags : 
social media, social marketing, humor to get value from social media, social metrics, social
    
Socialbakers
Published By: Interactive Intelligence     Published Date: May 07, 2012
IT strategies in insurance have traditionally been driven by business objectives and business strategy. But with technology advancements for mobile solutions, social media, analytics, content management (ECM), and process automation, insurers can now take a conjoinment view to evaluate opportunities and drive differentiation. Read more in this paper from Mark Breading of Strategy Meets Action.
Tags : 
interactive, technology, ecm, process automation, social and mobile technology, business technology
    
Interactive Intelligence
Published By: Oracle     Published Date: Apr 22, 2015
This e-book explores how Oracle ERP Cloud can support your organisation and help you overcome key financial challenges, today and into your future.
Tags : 
finance, role of finance changing, digital, big data, mobile networking, social media, oracle, erp cloud, modern finance, modern project management
    
Oracle
Published By: Cyveillance     Published Date: Apr 03, 2015
Cyber threat intelligence is unquestionably a hot buzzword in the security industry these days. It is being used to seek venture capital and fund startups. It is being pitched to the enterprise market by providers and consultants. However, in this paper, we argue that the majority of what is being billed as “threat intelligence” isn’t. It’s data. From lists of bad IPs or application vulnerabilities to malware signatures, social media data or indicators of compromise (“IOCs”), none of these things are “intelligence.” They’re data. In this white paper, we define the difference between intelligence and data, and then illustrate the theoretical discussion in a concise case study in the tangible terms of a real-world practitioner and an actual event.
Tags : 
cyber threat, intelligence, centure capital, startup, enterprise, security, protection, data, networking, it management
    
Cyveillance
Published By: Oracle     Published Date: Apr 22, 2015
This e-book explores how Oracle ERP Cloud can support your organisation and help you overcome key financial challenges, today and into your future.
Tags : 
finance, role of finance changing, digital, big data, mobile networking, social media, oracle, erp cloud, modern finance, modern project management
    
Oracle
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn the results from contextual analysis of millions of social media conversations surrounding Vine before and after the launch of Instagram video.
Tags : 
instagram, vine, consumer insights, online conversation, mobile video sharing, social media analysis
    
Crimson Hexagon
Published By: G/O Digital     Published Date: Sep 13, 2016
• Getting and staying in front of shoppers is key. 55 percent of respondents would be somewhat to very likely to click on a retargeted ad from a previous website they had visited. • Reviews make a difference to the consumer. Only 8 percent of respondents said online reviews never factor into their decision to purchase at a local retailer. • Relevant Facebook ads work for local retailers. Almost 1 in 2 respondents would be likely to click on a Facebook ad that aligns with their personal needs and interests.
Tags : 
retail consumers, local stores, consideration phase, repeat customers, consumer survey, social media, facebook ads
    
G/O Digital
Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
Tags : 
ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
    
IHS GlobalSpec
Published By: Godfrey     Published Date: Oct 24, 2008
Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
Tags : 
godfrey, convergent, public relations, business-to-business, traditional pr, media relations, press kits, trade show support, feature articles, case histories, application stories, press releases, social media, blogs, podcasts, press releases, rss feeds, webcasts, press release optimization, online media monitoring
    
Godfrey
Published By: Mimecast     Published Date: Jun 24, 2015
The article is a helpful reminder that your employees often make life easier for attackers by being the weakest link in your network defenses. Social media is a rich hunting ground for hackers. Names, locations, photos, interests, connections, partnerships, vacation details, email addresses and phone numbers – this is often the information that hackers use to target specific employees through well-crafted, highly personalized emails.
Tags : 
mimecast, social media, spear-phishing, data breach, personalized emails, network defenses, it management, knowledge management, data management
    
Mimecast
Published By: The Economist Group     Published Date: Feb 13, 2019
This paper will highlight our five key findings to achieve more successful content marketing campaigns. Brands can use these insights pre-mid-and post-campaign to maximise marketing ROI.
Tags : 
marketing, digital marketing, marketing roi, content marketing, social media marketing, lead generation, business technology
    
The Economist Group
Published By: MoreVisibility     Published Date: Jan 18, 2010
The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon.
Tags : 
mobile search, more visibility, search marketers, b2b, b2c, applications, seo, google, social media, advertising
    
MoreVisibility
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Thrill customers and empower employees with omni-channel, socially-infused digital experiences to drive better business outcomes IBM Customer Experience Suite features rich, integrated capabilities for managing web content, rich-media assets, real-time social communications, robust customer self-service capabilities, business analytics and mobile device delivery IBM Employee Experience Suite enables employees to easily find and share relevant information across multiple platforms, diverse geographies with multiple languages, and within the context of business applications
Tags : 
digital experience, ibm, software
    
Group M_IBM Q1'18
Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
Tags : 
ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience, analytics, rich media, mobile marketing
    
IBM
Start   Previous    3 4 5 6 7 8 9 10 11 12 13 14 15 16 17    Next    End
Search      

Add A White Paper

Email sales@inetinteractive.com to find out about white paper options for your company.