strategies success

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Published By: IBM     Published Date: Oct 15, 2013
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
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ibm unica, click-throughs, personalizing web experience, customer needs, data sources, specific site analyses, across channels, sales and marketing opportunities, online and offline, customer interests, website traffic, referring sites, referring keywords, ibm smarter commerce
    
IBM
Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: IBM     Published Date: Feb 05, 2014
This Analyst Insight will look at how leading organizations are influencing average order value, customer conversion, and customer satisfaction through the integration of site search with precision marketing and product content management. Besides examining the key drivers and pain points organizations are facing in relation to their search strategy, this report will look at the key differentiating strategies, capabilities, and technologies that are driving success in the digital era.
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ibm, aberdeen group, merchandising, ecommerce, content management, marketing, order value, customer conversion, customer satisfaction, site search, search strategy, business technology
    
IBM
Published By: Act-On     Published Date: Jan 23, 2012
In this comprehensive 17-page guide from Smart Selling Tools, you will learn tips and techniques to help you:.Collect and Deliver Meaningful Lead Data .Cultivate Leads Beyond the Top of the Funnel .Uncover Opportunities Within Channels Already in Place .Create a Larger Impact with Your Email Marketing Initiatives The top 10 strategies for each category, plus a marketing tools success checklist is also included.
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act-on, marketing, selling, tools, marketing sales, leads, lead generation, email marketing
    
Act-On
Published By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"Your employees are your secret weapon and your competitive advantage. Imagine how your business would thrive if you could multiply your workforce’s impact without adding to the payroll! Through 5 talent strategies, your organization can do just this by increasing the productivity of each employee.? In our?new whitepaper,?“Shifting the Employee Productivity Curve with Smart Talent Management Strategies,” you'll learn:? What the employee productivity curve is and how shifting the curve impacts your organization's bottom line. 5 practical measures you can take to enhance employee productivity.? Stories of organizations that have successfully shifted the curve. Your organization has already seen how adopting talent management solutions can impact employee productivity. Download this paper to learn what else your organization can do to shift the curve even further. "
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Cornerstone OnDemand
Published By: Citrix Systems, Inc.     Published Date: Jan 27, 2016
In this exclusive Security Leadership Series eBook, Citrix chief information security officer Stan Black and chief security strategist Kurt Roemer share best practices for leading meaningful security discussions with the board of directors.
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citrix, security, data
    
Citrix Systems, Inc.
Published By: Bronto     Published Date: Feb 01, 2018
We surveyed ecommerce executives from the US, the UK, Canada, Australia and the Netherlands to learn more about their best practices. We wanted to know more about their top priorities, how they’re responding to consumer needs and how they’re optimizing their digital and mobile strategies, among other insights. What are the obstacles they’re facing, and which technologies do they think are key for future success? What You’ll Learn: • The channels and tools they’re focusing on for driving sales and profits. • How brick-and-mortar and ecommerce can complement one another. • Their take on mobile strategy and optimization by device. • The technologies they would invest in if time and money were no issue.
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ecommerce, consumer needs, retail
    
Bronto
Published By: SAS     Published Date: Apr 25, 2017
This Checklist explores how AI can be used to enhance marketing analytics and to help companies both better understand their customers and deliver a great customer experience. It also provides practical advice on how organizations can use what they may already be doing to become more effective in marketing.
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SAS
Published By: SAS     Published Date: Jun 05, 2017
This TDWI Best Practices Report focuses on how organizations can and are operationalizing analytics to derive business value. It provides in-depth survey analysis of current strategies and future trends for embedded analytics across both organizational and technical dimensions, including organizational culture, infrastructure, data and processes. It looks at challenges and how organizations are overcoming them, and offers recommendations and best practices for successfully operationalizing analytics in the organization.
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SAS
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration
    
Spredfast, Inc.
Published By: Citrix     Published Date: Jul 25, 2014
In this exclusive Security Leadership Series eBook, Citrix chief information security officer Stan Black and chief security strategist Kurt Roemer share security best practices for IT leaders.
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business technology
    
Citrix
Published By: Microsoft Office 365     Published Date: Jun 03, 2016
Feeling overwhelmed by starting a new business? Or stuck about what to do next to grow your existing business? We know being a business owner is no easy feat, and it can be extremely helpful to get advice from other successful entrepreneurs who have been in your shoes. So, we partnered with CNBC’s Carol Roth and reached out to hundreds of influential small business owners and organizations that serve small businesses to offer advice and insights on what they found to help prosper their business. In this eBook, you’ll find 80 tips and strategies regarding: • Managing your business • Accelerating growth • Connecting with people • Leveraging technology • Marketing and selling your products or services Download the free eBook to find out how to take your business to the next level from these experts who know a thing or two about success.
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Microsoft Office 365
Published By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
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cision, social media, social media strategy, marketing
    
Cision
Published By: AdRoll     Published Date: Jul 11, 2017
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored: • The challenges marketers are tackling when creating mobile campaigns • The attribution models marketers are moving toward • The key performance indicators marketers are using to measuring to determine the success of their campaigns • The channels marketers are using to run programmatic advertising • And more! See how your campaigns compare to those of 350 other marketers.
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marketing, programmatic advertising, performance marketing, adaptation
    
AdRoll
Published By: Aconex     Published Date: Jun 18, 2008
In the construction industry, as in business generally, risk management involves identifying risks, assessing them and then developing strategies to manage them. Organizations that manage risk well enjoy financial savings, greater productivity and service quality, improved success rates of new projects and better decision making. It is clear that, in today's complex business environment, risk factors are wide reaching, and are intrinsically linked to achieving organizational objectives.
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risk management, collaboration, web collaboration, web-based collaboration, aconex
    
Aconex
Published By: Bronto     Published Date: Jan 03, 2013
Email marketing has grown in popularity because it produces results. While in the late 90’s and into 2000, email marketing was new. The accessibility of email now means that marketers must work hard to cut through the clutter.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto
Published By: Bazaarvoice     Published Date: Jan 29, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand health, consumer engagement, consumer insights, bazaarvoice
    
Bazaarvoice
Published By: Profiles International     Published Date: Aug 30, 2010
Download this guide we'll provide you with the Top 5 Strategies for Motivating and Retaining Top-Performing Employees: Employee Orientation, Performance Evaluations, Occupational Assessments, Succession Planning
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retention, keeping employees
    
Profiles International
Published By: Geary Interactive     Published Date: Jan 06, 2011
This whitepaper looks at how digital marketers can fine tune their web analytics implementations to ensure their digital marketing strategies are successful.
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digital marketing, web analytics, interactive marketing, digital analytics strategies, web analytics agency
    
Geary Interactive
Published By: The Content Factor     Published Date: Feb 03, 2011
Learn strategies to implement a successful case study program and boost your company's credibility.
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case study, case study strategy
    
The Content Factor
Published By: Adobe     Published Date: Aug 22, 2013
Business leaders need to be intimately involved in developing "big data" strategies for their companies. In this White Paper, we investigate several business-related strategy components that are crucial to success.
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big data, big data strategy
    
Adobe
Published By: Riverbed     Published Date: Apr 14, 2017
"Infrastructure and operations leaders often struggle to understand the role of cloud computing and to develop strategies that exploit its potential. I&O leaders should complete the prerequisites before making the technology decisions required for successful, service-centered cloud computing strategies. Read the Gartner report to learn more about key recommendations: Identify the cloud-computing-related IT services you will offer or procure. Document the internal processes that will be affected by the identified cloud services. Map applications and workloads to the associated cloud services."
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Riverbed
Published By: Adobe     Published Date: May 15, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate, customer engagement, online marketing
    
Adobe
Published By: Adobe     Published Date: Aug 14, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014. Get the report now to learn and discover: - New mobile usage trends - The power of continual site improvement - Why time spent on websites is higher than ever
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online marketing, marketing practices, mobile usage trends
    
Adobe
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