strategy guide

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Published By: ForgeRock     Published Date: Mar 10, 2015
Identity is a fundamental requirement to digital growth. Businesses and organizations cannot properly take advantage of mobile, cloud, or Internet of Things (IoT) technologies without a scalable and epeatable identity strategy. Without it, they have no way to identify and engage with their customers in a meaningful way — whether it be through a laptop, mobile phone, tablet, connected car, healthcare wearable, connected home device or the next great connected innovation. This guide is designed to help you understand the essentials of customer-focused identity and how it helps you engage with your customers.
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irm, management, time-to-market, forgerock, revenue generator, software development
    
ForgeRock
Published By: IBM     Published Date: Oct 21, 2016
By next year over half of all US companies will formally support BYOD, bringing on the challenge of securing data and applications on devices that may often be in the hands malicious users, or worse – teenagers looking to win a game of Pokémon Go with mom’s work iPhone. And, thanks to the consumerization of IT, mobile users increasingly expect the same smooth user experience with business applications that is provided by popular games and consumer applications. Fortunately, increased mobility and the bring your own device explosion don’t always add up to increased security challenges and UI/UX struggles. This Tech Byte series will look at the most important considerations when planning a mobile strategy – from application development platform to security and governance to user interface guidelines, and present best practices that businesses of all kinds can use to help ensure a successful shift towards a mobile-first enterprise.
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ibm, mobile, mobile security, devices, platform to device, networking
    
IBM
Published By: IBM     Published Date: Oct 21, 2016
By next year over half of all US companies will formally support BYOD, bringing on the challenge of securing data and applications on devices that may often be in the hands malicious users, or worse – teenagers looking to win a game of Pokémon Go with mom’s work iPhone. And, thanks to the consumerization of IT, mobile users increasingly expect the same smooth user experience with business applications that is provided by popular games and consumer applications. Fortunately, increased mobility and the bring your own device explosion don’t always add up to increased security challenges and UI/UX struggles. This Tech Byte series will look at the most important considerations when planning a mobile strategy – from application development platform to security and governance to user interface guidelines, and present best practices that businesses of all kinds can use to help ensure a successful shift towards a mobile-first enterprise.
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ibm, cloud, mobility, enterprise, mobile applications, mobile application strategy, networking
    
IBM
Published By: CPC Strategy     Published Date: Jun 26, 2012
CPC Strategy is excited to release a it's 3rd Google Shopping ebook for business owners that talks about everything you need to know to take advantage of the new Google Shopping. It's an actionable guide on how to prepare your business for the change. Fill out the form to receive CPC Strategy's Ebook.
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google, marketing, cpc strategy, ecommerce, online shopping, digital
    
CPC Strategy
Published By: HP-Intel®     Published Date: Jul 22, 2013
Strategy guide to Business Protection for Hospitals
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hp business protection, business protection, hp converged infrastructure, off-site disaster recovery
    
HP-Intel®
Published By: HP-Intel®     Published Date: Jul 22, 2013
When it comes to IT risk, most people think in terms of disaster recovery and protecting critical patient data in the event of a natural disaster like a hurricane or an earthquake.
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strategy guide, disaster recovery, healthcare, hp healthcare, off-site disaster recovery
    
HP-Intel®
Published By: Oracle     Published Date: Nov 13, 2013
One of the biggest challenges facing companies is how to serve consumers in an environment where customer engagement is rapidly shifting. With the consumerization of customer service taking root, implementing a successful customer service experience strategy means enterprises need to be agile enough to serve customers on the their own terms across all channels.  This business guide shares best practices for how to do this successfully.
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zenithoptimedia, oracle, deploying customer service, the cloud, cloud deployment, customer experience strategy, economically palatable, implementation, consolidation, optimization, transformation, customer culture, consumer preferences
    
Oracle
Published By: Skyword     Published Date: Nov 14, 2014
Before you write a single word, you must build a home and create a vision for your content strategy. Skyword’s “Getting Started With Content Marketing” eBook leads by example, showing you exactly how to create identity in writing branded content, with real-life examples from our own launch of The Content Standard. Download it today to get started!
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content, branded content marketing, content marketing strategy, content marketing guide, content marketing plan, contentn strategy guide, content marketing strategies, content marketing services, content marketing software, content marketing platform, content marketing solution, original content, web content marketing
    
Skyword
Published By: Skyword     Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content, branded content marketing, content marketing strategy, content marketing guide, content marketing plan, contentn strategy guide, content marketing strategies, content marketing services, content marketing software, content marketing platform, content marketing solution, original content, web content marketing
    
Skyword
Published By: Skyword     Published Date: Nov 14, 2014
Eventually, you’ll want to move your content strategy past awareness-driven content creation and start converting leads. To show meaningful content ROI, you must have a framework in place to create a diverse array of custom content, and this free eBook will give you the tools and strategy to get started. Download it today!
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content, branded content marketing, content marketing strategy, content marketing guide, content marketing plan, contentn strategy guide, content marketing strategies, content marketing services, content marketing software, content marketing platform, content marketing solution, original content, web content marketing
    
Skyword
Published By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"Today’s workforce has become more dynamic than ever. Is your performance management strategy caught up to the times? Traditional performance management strategies often alienate employees, inhibit growth, occur too infrequently, and produce a nightmare of paperwork. Check out these five simple talent management trends that can help you streamline your performance initiatives: • Reduce or eliminate documentation • Focus more on coaching and development • Move toward guidance vs. guidelines Download 5 Easily Adoptable Trends in Performance Management and learn how to enable managers to create an honest, open, and free-flowing approach to performance management. Get higher engagement and greater productivity from your employees by following these trends. "
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Cornerstone OnDemand
Published By: Oracle     Published Date: Nov 01, 2013
One of the biggest challenges facing companies is how to serve consumers in an environment where customer engagement is rapidly shifting. With the consumerization of customer service taking root, implementing a successful customer service experience strategy means enterprises need to be agile enough to serve customers on the their own terms across all channels.  This business guide shares best practices for how to do this successfully.
Tags : 
zenithoptimedia, oracle, deploying customer service, the cloud, cloud deployment, customer experience strategy, economically palatable, implementation, consolidation, optimization, transformation, customer culture, consumer preferences
    
Oracle
Published By: Sailthru     Published Date: Jul 01, 2015
Every marketer uses discounts for a very simple reason: they work extremely well. But discounts can be highly destructive to profit margins and your business goals. The most sophisticated marketers are looking at how to deploy discounts strategically for long-term success, rather than simply for short-term gains. That’s why we created the Ultimate Discount Strategy Guide.
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marketing, ecommerce, retail, discount, strategy, optimization
    
Sailthru
Published By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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Marketo
Published By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, content, marketing, strategy, business, sales, pipeline, brand development, audience, sales, guide
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : 
personas, b2b, content, marketing, strategy, networking
    
Oracle
Published By: Act-On     Published Date: Jul 08, 2015
To give you the tools you need to create and manage your hashtag strategies, we’ve put together this eBook to show you the ropes.
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social media, marketing, hashtag, strategy, guide
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
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b2b, social media, marketing strategy, guide
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
Our Email Idea Lab eBook gives you six ideas to take your email campaigns to the next level.
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marketing, strategy, guide, online marketing, email marketing
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
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marketing, strategy, guide, roi
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
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social media, hashtag, marketing, strategy, best practices, guide
    
Act-On
Published By: AdRoll     Published Date: Aug 31, 2016
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, AdRoll has put together The Performance Advertiser’s Guide to Instagram.
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instagram marketing, instagram ads, marketing on instagram, social media marketing, instagram for business, advertising on instagram
    
AdRoll
Published By: AdRoll     Published Date: Feb 10, 2017
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, Adroll put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media marketing, advertising, digital marketing
    
AdRoll
Published By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll
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