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Published By: Adobe     Published Date: Mar 21, 2017
Mobile devices are ubiquitous, and many organizations have realized that consumer-facing mobile apps can drive deep connections and loyalty with their customers.
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Adobe
Published By: Adobe     Published Date: Aug 02, 2017
Customer experience (CX) continues to dominate the agenda, and it is clear from the research that retailers collectively grasp the importance of a personalised and mobilefriendly experience which is relevant at every stage of the customer journey. It makes absolute sense for retailers to focus on optimising the mobile experience as part of their CX initiatives. CX is a differentiator for retail brands and, as part of this trend, the mobile experience in particular will increasingly define your brand.
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digital skills, culture, strategy, data management, processing, technology, ux design
    
Adobe
Published By: Adobe     Published Date: Feb 12, 2016
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. We’re sharing the latest findings in the 2015 Digital Marketing Survey Results report.
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adobe, digital, digital maturity, digital marketing, analysis, research
    
Adobe
Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
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adobe, digital trends, econsultancy, monitization, engagement, mobile
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Read the Adobe report to see why the key to success is anticipating customer needs instead of just responding to them.
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adobe, digital, strategy, maturity, mobile
    
Adobe
Published By: Adobe     Published Date: Jul 13, 2017
Evolving your digital analytics program for a shift toward democratization requires foundational work. It’s crucial that you evaluate the current state of your analytics program. Know that building confidence for the analytics newbies and their managers will take time and investment, but it will set the stage for providing exceptional and consistent customer experiences across channels. Download our new guide The Extraordinary Possibility to learn about the five strategies to help you transition into an organization where everyone is part of the Analytics action.
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digital analytics, analytics, digital experience, adobe
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
KEY FINDINGS 1. Online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted) 2. The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday 3. Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone 4. Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices 5. Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Key Findings ? Budgets for analytics tools and talent are going up, as marketing leaders see analytics as a business requirement and source of competitive advantage. ? Marketing analytics users rate functionality, performance, product roadmap and future vision as the primary factors they consider when evaluating vendors. ? Customers of these vendors also report putting a premium on user experience and ease of use among their requirements. ? Digital marketing analytics vendors are addressing these needs by adding more advanced features and investing in upgraded and flexible user interfaces, including intelligent assistants.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
It’s iconic. Concrete sails riding gentle waves. A million subtly textured tiles reflecting “the mood of the harbor.”1 The Sydney Opera House is recognizable by nearly everyone, a structure so loved and venerated it stands “alongside the Taj Mahal, the Acropolis, and the Great Pyramids” as a World Heritage site, “a cultural site having outstanding universal value.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
KEY FINDINGS 1. Online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted) 2. The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday 3. Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone 4. Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices 5. Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days
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Adobe
Published By: Adobe     Published Date: Jul 15, 2019
With an ever-growing array of customer interactions, especially digital, businesses are rapidly looking to gain competitive advantage by using data and insights at scale to create and activate 360-degree profiles of their customers to deliver a better experience. In a rush to accelerate digital growth and improve their business strategies, many global enterprises have built soiled, redundant technology environments, resulting in inaccurate, or worse, conflicting views of their customer's brand interactions. For example, Forrester's research reveals that 90% of enterprises use multiple analytics tools.
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Adobe
Published By: Adobe     Published Date: Jul 15, 2019
Avec un nombre sans cesse croissant d’interactions client, notamment digitales, les entreprises cherchent rapidement à obtenir un avantage concurrentiel en utilisant des données et des informations à grande échelle pour créer et activer des profils à 360 degrés de leurs clients afin d’offrir une meilleure expérience. Pressées d’accélérer leur croissance digitale et d’améliorer leurs stratégies commerciales, de nombreuses entreprises mondiales ont mis en place des environnements technologiques cloisonnés et redondants, ce qui a donné lieu à des points de vue inexacts ou, pire encore, contradictoires sur les interactions de leurs clients avec leur marque. Par exemple, l’étude menée par Forrester révèle que 90 % des entreprises utilisent plusieurs outils d’analytics
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Adobe
Published By: ADP     Published Date: Nov 16, 2017
Many businesses invest in analytics technology thinking it’s a silver bullet. But data doesn’t always tell the whole story. You get percentages but not insights. Trends but not necessarily relationships or patterns. Truly impactful workforce analytics has to do more. You have to turn data into insight, and then put it into action. This workbook is designed to help you progress through the workforce analytics maturity model. The first step in the process is to identify where you stand today.
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ADP
Published By: ADP     Published Date: May 02, 2018
How do you create competitive advantage and protect it to build a successful organization for the future? Smart organizations are rethinking their strategies: how to elevate the strengths and productivity of their people and identify the right approach to protect their people and data.
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talent acquisition, talent activation, security, data protection
    
ADP
Published By: AdRoll     Published Date: Oct 05, 2016
Reach your customers on one of the world’s most popular social platforms. Download to learn how!
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instagram, social media marketing, advertising, digital marketing
    
AdRoll
Published By: AdRoll     Published Date: Feb 10, 2017
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, Adroll put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media marketing, advertising, digital marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
The sums spent on digital advertising are so vast; any inefficiencies become costly disadvantages. Attribution models identify such waste, but too many marketers struggle to understand the opportunities of attribution. And even if marketers want better attribution, getting budget support and C-suite approval can prove daunting. This guide addresses three issues to help marketers implement better attribution: ? What attribution models are available and which is the right one for my brand? ? Whom will I need to work with and how can I get buy-in? ? How do I build a business case for attribution?
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attribution, digital advertising, marketing, advertising efficiency
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, advertising tips, social media
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: ADTRAN     Published Date: Jun 16, 2011
Small and medium enterprises are increasingly upgrading to a UC system, which can improve customer service, streamline product development and speed response to new opportunities. Learn the key steps of UC adoption.
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adtran, telecomm, communication, uc adpotion, ivr application, response time, roi, infrastructure, competitive advantage, networking, unified messaging, voip, roncelli, productivity, operational expenses, business process, admin, uc systems
    
ADTRAN
Published By: Aerohive     Published Date: May 13, 2015
A paper on enabling cloud networking to lower IT costs & boost IT productivity.
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benefits of cloud networking, advantages of cloud networking, cloud, networking, cloud networking, aerohive networks, hivemanager, cloud computing
    
Aerohive
Published By: Ahead     Published Date: Nov 30, 2018
Over the past seven years, we’ve surveyed more than 30,000 technical professionals around the world to explore the relationships between IT performance, DevOps practices, culture, organizational performance and other elements that affect business outcomes. In the process, we’ve built the deepest and most widely referenced body of DevOps research available. The 2018 State of DevOps Report breaks new ground in our understanding of the DevOps evolutionary journey. We have identified the five distinct stages of DevOps evolution, and the critical practices at each stage that help you achieve success and progress to the next phase of your journey.
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