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Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 09, 2019
Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work. Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.¹ As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world.
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F5 Networks Singapore Pte Ltd
Published By: Group M_IBM Q3'19     Published Date: Jun 25, 2019
To become more effective, enterprises must fast-track projects to digitally connect their organizations. Building value and providing compelling customer experiences at lower cost requires more than a quick technology fix; it demands a business and technological commitment to a new target operating model (TOM). This operating model should offer a way of running the organization that combines digital technologies and operational capabilities to achieve improvements in revenue, customer experience and cost. Enabling digital capabilities via the TOM is an ongoing process that requires DevOps skills and agile development techniques. This is easier to achieve with partners that have the requisite capabilities to help with the creation of new digital assets
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Group M_IBM Q3'19
Published By: Shape Security     Published Date: Sep 12, 2019
Online credentials have been stolen and compromised for almost as long as the Internet has existed. But in the past decade, the frequency of credential theft has increased and the tools and techniques used by cybercriminals have evolved. Theft of user credentials has ramped up significantly for a number of reasons including: Users are reusing the same usernames and passwords across multiple sites Automated tools can take stolen credentials and test them on other sites at a massive scale Many customers have high value assets that are extremely lucrative targets for cyberattacks In this white paper, explore one of the most common threats to retailers – credential stuffing – and learn how Shape works with major retailers to shut these attacks down.
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Shape Security
Published By: CrowdStrike     Published Date: May 21, 2019
Stories from the front lines of Incident Response in 2018 and insights that matter for 2019 Threat actors are continuously adopting new means to achieve their objectives. Drawn from real-life client engagements, the annual CrowdStrike Cyber Intrusion Services Casebook 2018 provides valuable insights into ever-evolving attacker tactics, techniques and procedures (TTPs). The CrowdStrike Cyber Intrusion Services Casebook, 2018 provides expert, real-world analysis and practical guidance that can further your organization’s progress toward that goal. It also describes the strategies the CrowdStrike Services team used to quickly investigate, identify and effectively remove dangerous threats from victims’ networks. Download the Cyber Intrusion Casebook to learn: • The emerging trends observed in attack behaviors, including the tactics threat actors use to gain entry and maintain a foothold in targeted environments • Key takeaways — based on the CrowdStrike Services team’s extensive experience
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CrowdStrike
Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
Increasingly sophisticated location technology makes it possible for data scientists to gain a deeper understanding of their target audiences – and how to reach them. Accurate and precise intelligence can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Box     Published Date: Jun 22, 2018
• In today's ever-evolving world, content management is a moving target. With content flowing from a multitude of places, keeping up with the speed of business requires a content management strategy that's more flexible than traditional Enterprise Content Management (ECM). • As digital transformation forces organizations to rethink their processes, it's never been more important to focus on deploying a platform that works across all of your content so you can get more value out of each asset and protect yourself against technology stagnation. • Check out our ebook, 5 Considerations For Transforming Your ECM Strategy With Cloud Content Management, and learn how to bring your people and information together in the cloud.
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Box
Published By: Hitachi Vantara     Published Date: Mar 08, 2019
Technology is a fast-moving target, and organizations need agility and flexibility to compete. By modernizing your data center and maximizing the value of your corporate data, your company can gain those qualities. In this Forbes Insights checklist, learn how to derive value from your corporate data and embrace three elements of a modernized data center: an agile data infrastructure, a modern approach to data protection, and intelligent data center operations.
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Hitachi Vantara
Published By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
If you’re a small-to-midsized business (SMB), you know that you’re operating in a fast-paced, ever-changing business environment. Customers want their demands met instantly, and increasing competition multiplies the pressure you’re under. If you can’t deliver, you can be sure somebody else will. Fortunately, the technology landscape is changing the way you do business. Mobility, social media, and Big Data are leveling the playing field and making it possible for companies like yours to access more sophisticated technology, reach bigger audiences, target their messages, and innovate in their offerings. Yet nothing has changed the landscape so much as the cloud.
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business environment, business management, social media, information technology, data security
    
Hewlett Packard Enterprise
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Cisco     Published Date: Jul 08, 2016
What You Will Learn: Over the years we’ve all heard claims of simple, seemingly magical solutions to solve security problems, including the use of sandboxing technology alone to fight advanced malware and targeted threats. This paper explores: • Where sandboxing technology stands today • Why it fails to meet the needs of organizations • What’s needed for effective malware analysis
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Cisco
Published By: InsideView     Published Date: Aug 17, 2015
Whether you’re a marketer, a salesperson, or otherwise contributing to revenue growth, learning a few social selling techniques will help you fill your deal funnel with more–and better–leads. But it’s not as simple as creating a few tweets and browsing through LinkedIn. Put social media at the core of your lead-to-revenue process and get real tips you can use to grow revenue in our webinar, “5 Steps to Using Social Selling to Fill Your Funnel.” This short 30 minute webinar will show you how social selling will help you: Find the best targets Recognize “I’m ready to buy” signals Uncover relevant, real-time insights
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InsideView
Published By: B Channels     Published Date: May 01, 2018
All technology companies are continuing their investment in IoT technologies: targeting technology verticals or market segments like Smart Homes or IIoT. They all need partners and alliances to expand in these verticalized markets. This post looks at who, where and the implications of IoT expansion.
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B Channels
Published By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : 
location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. And with nearly all smartphones equipped with geolocation abilities, advertisements can be made location-aware with improved precision for targeting. Understanding location is key to gaining improved insights. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them to provide well-timed and relevant advertising.
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location data, ad tech, location targeting
    
Here Technologies
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