Adobe sits at the nexus of content, media, and marketing.
Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
This solution brief introduces the Smart Archive strategy from IBM, which is a comprehensive approach that combines IBM software, systems and service capabilities to help you drive down costs down and help ensure critical content is properly retained and protected.
Adobe sits at the nexus of content, media, and marketing.
Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
Published By: EPiServer Inc.
Published Date: Sep 16, 2013
Traditional multi-channel thinking simply does not deliver the results most businesses and, more importantly, their customers demand. Today, it's critical to go beyond thinking in terms of "multi-channel" and start focusing on unifying content across screens—only forking content to real channels such as social media and mobile apps. It's vital to really understand the user's context and to intelligently re-use and re-format content blocks to deliver the right experience at the right time on the right screen or channel. Download this eBook for 6 ways to rethink content when structuring and managing online properties.
Get more out of your information when you need it, and get rid of it when you don't. IBM's Smart Archive strategy will save you time, money and resources with a unified, enterprise-wide approach to archiving and information governance.
Historically in the enterprise, Macs have been managed separately from iOS devices in separate consoles, sometimes by different groups within IT. Traditional domain-joined management posed several problems for today’s modern enterprise. Nowadays, managing Macs like mobile devices means they can be configured over the air, without ever having to be domain-joined. That’s a major plus for global organizations, remote workers and companies who use contractors or freelancers. Unifying parallel device environments enables streamlined oversight, management and distribution of content across Macs and iOS devices.
With AirWatch® Enterprise Mobility Management, IT can implement a BYOD program and policy for all device types, ensuring personal information remains private. IT has a consistent management experience for all device types and operating systems, enabling a single-pane-of-glass view of all endpoints in an enterprise.
