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Published By: Localytics     Published Date: Jul 18, 2014
This 28-page ebook gives app developers & marketers the best practices, use cases and how-to steps required to boost user engagement and personalize app experience.
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in-app messaging, push messaging, messaging best practices, in-app marketing, push marketing, user analysis, app personalization, personalize app
    
Localytics
Published By: GoToMeeting     Published Date: Jul 08, 2011
In 2.7 seconds, a prospect will decide whether to read, forward or delete your email. (How are we doing so far?) This new eBook by Jill Konrath, sales strategist and author, explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
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citrix, sales, email prospecting campaign, ebook, jill konrath, value proposition, snap factors, credibility
    
GoToMeeting
Published By: Bluecore     Published Date: Apr 03, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite? It’s time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology. This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including: Understanding the next generation of email marketing technology Determining when it’s time for a change Prioritizing value with a proof of concept Approaching the ESP selection process Securing buy-in for the change Building a successful retail marketing program around your new ESP Creating a foundation for long term success
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retail marketing, esp, email marketing, marketing technology
    
Bluecore
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
    
Zoovu Limited
Published By: CompareBusinessProducts     Published Date: Feb 27, 2015
Everything You Need to Consider Before Deployment
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phone system, the cloud, byod, identity phone, integration, business tools, communication value, value pyramid
    
CompareBusinessProducts
Published By: Group M_IBM Q418     Published Date: Oct 26, 2018
Over the past few years, business leaders have been the primary drivers of technology change, including making decisions to adopt new applications in the cloud, mandate a cloud-first strategy, offer new capabilities with an API-first strategy, and provide new applications to end users on mobile first. There are significant benefits to these cloud decisions because they decrease time to value, lower costs, and make it easier for organizations to experiment and innovate. But there are consequences as well, chiefly in the complexity of learning how to integrate applications and exchange data across a decentralized architecture that is largely driven by autonomous development decisions. This IDC White Paper answers the following questions about the need for hybrid integration: How are changes in business strategy and technology adoption requiring changes in how organizations approach integration? What are the major events that trigger integration adaptation? How are the roles involve
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Group M_IBM Q418
Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
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enterprise social media, social media management, social media measurement
    
Syncapse Corp.
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"This commissioned study conducted by Forrester Consulting on behalf of Oracle reports key findings from a survey of 250 eCommerce decision makers on the shift in the marketplace from on-premises commerce infrastructures to modern SaaS solutions. Read this report to learn: - Top considerations when choosing an eCommerce SaaS platform - The factors most critical to a successful SaaS implementation - Benchmarks on eCommerce processes - Which practices distinguish high performers from all others"
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Oracle Commerce Cloud
Published By: Oracle     Published Date: Jun 20, 2016
In this report Forrester Consulting evaluates the shift in the marketplace from on-premises commerce infrastructures to modern SaaS solutions. The report explores the range of maturity among enterprises that are making this shift to test the hypothesis that companies that leverage cloud commerce intelligently using best practices experience increased business success.
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mobile devices, ecommerce, best practices, productivity
    
Oracle
Published By: Brainshark     Published Date: Aug 23, 2016
So what does exceptional sales coaching look like? It helps reps continuously practice, improve, and ultimately master their skills.
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brainshark, b2b, marketing, sales coaching, sales, sales effectiveness, training, business technology
    
Brainshark
Published By: Interactive Intelligence     Published Date: Dec 02, 2010
How a contact center deploys and manages eServices - non-voice interaction channels such as email, chat, SMS and social media - is the key to offering electronic services that attract modern tech-savvy customers. Learn about eServices best practices from Sheila McGee-Smith, founder of McGee-Smith Analytics, and Tim Passios, Director of Solutions Marketing at Interactive Intelligence, and how three diverse companies successfully utilize eServices to their advantage.
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interactive intelligence, sms, media channel, short message service, wireless, mobile communications, gsm, social media
    
Interactive Intelligence
Published By: SAS     Published Date: Jul 02, 2012
This white paper will examine the key driver of market success and the ability to develop competitive differentiation.
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analytics, sas, reporting, trending, segmentation, business technology
    
SAS
Published By: eDataSource     Published Date: Nov 08, 2016
Why marketers must invest in Competitive Intelligence Applications, and implement a systemic process to harness the value of such insight.
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competitive intelligence, competitive intelligence operations, swot analysis, email, email marketing, marketers, cia
    
eDataSource
Published By: MuleSoft     Published Date: Jan 16, 2018
Everywhere you turn there’s another thought leader or business strategist talking about the importance of digital transformation. In an IT survey conducted by MuleSoft, more than two-thirds of IT decision makers (ITDMs) said they were undertaking digital transformation initiatives. One of the key factors to achieving digital transformation is organizational agility. In this whitepaper we will discuss the measurable and quantifiable benchmarks to achieving greater agility and show how, by implementing an application network, companies in numerous industries were able to meet and, in many cases, exceed those benchmarks.
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MuleSoft
Published By: BlackLine     Published Date: Feb 17, 2016
Many senior finance executives want their department to play a more strategic role in the management and operations of their company. They believe there is value in shifting their focus from processing transactions to higher-value functions in order to be able to make more substantial contributions to the success of the organization. Continuous accounting can serve as the foundation for transforming the role of the department.
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finance, accounting, finance transformation, finance strategy
    
BlackLine
Published By: QuickPivot     Published Date: Oct 20, 2015
Email effectiveness remains strong but the connected marketing organization fuels growth
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customer interaction, channel attribution, email effectiveness, marketing
    
QuickPivot
Published By: HP Inc.     Published Date: Jun 20, 2019
Reduce costs and increase efficiency under the new "as a service" model: Research findings from IDC To understand the true value of adopting the as-a-service model, International Data Corp. (IDC), a market intelligence provider, conducted an HP-sponsored survey of organizations with at least 750 end-user devices across nine countries, and found that device management services can curtail costs, reduce IT workload and support a more streamlined and efficient way of doing business.
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HP Inc.
Published By: Verint     Published Date: Oct 07, 2013
Avoiding Fines While Improving Customer Experience
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verint, customer experience, banking, early complaint detection, complaint management
    
Verint
Published By: E.ON     Published Date: Nov 21, 2018
Over three-quarters of UK manufacturers (77.8%) say that cost is the main driver behind their company’s energy policy, according to a survey of senior industry leaders conducted by Manufacturing Management in conjunction with E.ON. The survey, of nearly 50 leading UK manufacturers, examined the industry’s attitude to energy usage, the challenges it is facing and its plans for the future. To find out the results and the potential impacts to your business, download this whitepaper today.
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E.ON
Published By: Imprivata     Published Date: Aug 21, 2009
When the U.S. Congress passed the Health Insurance Portability and Accountability Act (HIPAA) of 1996, among the law's many provisions was the establishment of formal regulations designed to protect the confidentiality and security of patient information. In addition to mandating new policies and procedures, the HIPAA security regulations require mechanisms for controlling access to patient data on healthcare providers' information technology (IT) systems.
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password management, enterprise single sign on, enterprise single sign-on, single sign on, single sign-on, esso, sso, hipaa
    
Imprivata
Published By: inPowered     Published Date: Sep 20, 2013
Read this white paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.
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forrester, inpowered, marketing, earned media, media
    
inPowered
Published By: RSM US     Published Date: Dec 18, 2017
Finance and accounting outsourcing is a growing trend among middle market and high-growth companies, providing a cost-effective way for organizations to improve the finance and accounting function. The key benefits of outsourcing include fractional use of finance and accounting professionals, enhanced processes and technologies, and stronger compliance measures. Outsourcing enables organizations to scale resources up and down as needed with no obligation to pay salaries or benefit costs. Additionally, it alleviates the burden of hiring, training and maintaining accounting staff.
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finance outsourcing, accounting outsourcing, enhanced processes
    
RSM US
Published By: IBM     Published Date: Dec 12, 2012
In the past, many analysts contended that the private cloud did not provide the efficiency one should demand. IBM zEnterprise changes that, using the concept of the heterogeneous cloud to enable a fit-for-purpose strategy that delivers real value.
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ibm, zenterprise, deploying private clouds, private cloud, edison group, opperational efficiency, data management, business technology
    
IBM
Published By: IBM     Published Date: Jan 09, 2015
Learn more about the importance of managing physical assets in asset-intensive industries in the context of safety management, risk management, compliance management, corporate social responsibility and sustainability for the benefit of future generations.
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environment processes, enterprise asset management, asset-intensive industries, compliance managment, it management, knowledge management, data management
    
IBM
Published By: Puppet     Published Date: May 20, 2016
At Puppet, we've been looking at the state of DevOps practices for several years and helping organizations achieve higher levels of efficiency. We’ve learned a lot about the impact of DevOps at varying stages of IT automation maturity. As DevOps has moved from theory to implementation for more organizations, a host of DevOps myths have blocked adoption in many organizations. This publication debunks these myths so your organization can automate, innovate, and get ahead. Download this publication, featuring research from Gartner, to discover: - Why DevOps is applicable to legacy environments, traditional enterprises and hierarchical organizations. - Practices that underpin DevOps, from version control to automated testing to infrastructure as code. - How companies like Walmart, Staples, Ambit Energy and Infusionsoft have embraced DevOps and IT automation.
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Puppet
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