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Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.
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godfrey, b2b direct marketing, management thinking, marketer’s thinking, editor’s thinking, web strategist’s thinking
    
Godfrey
Published By: Google     Published Date: Apr 30, 2018
"Pressure on IT to deliver new functionality continues to drive faster software development cycles. While agility has always been important, todays IT teams must operate in a hybrid environment where applications take various forms: legacy systems that remain on-prem, existing applications migrated to the cloud, and new applications built with cloud-native approaches. The combination makes for an increasingly complex IT landscape one in which simply migrating to the cloud falls short. Read this Google Cloud guide and learn how IT leaders can better meet todays challenges by capitalizing on the historic shift toward open, connected environments."
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Google
Published By: GoToMeeting     Published Date: Oct 11, 2011
Great leaders always have one thing in common: They are able to inspire people to act. From Martin Luther King Jr. to Steve Jobs, leaders with the ability to inspire don't start with what they want done or how they want it done. Great leaders always start with Why. Watch this on-demand webinar to hear Simon Sinek, leadership expert and best-selling author, explain how real inspiration starts with Why and what changes you can make - in both your business and personal life - to achieve the same success.
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webinar, citrix, leaders, marketing, inspire, simon sinek, business
    
GoToMeeting
Published By: GoToMeeting     Published Date: Oct 11, 2011
It's one thing to change yourself, but to effect change in the world around you, you have to get other people involved in the process - which isn't always easy. Watch this on-demand webinar to hear Guy Kawasaki, co-founder of Alltop.com and founding partner at Garage Technology Ventures, explain how enchantment enables you to influence people's hearts, minds and actions to bring about voluntary, enduring and delightful change.
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citrix, marketing, webinar, guy kawasaki, alltop.com, garage technology ventures
    
GoToMeeting
Published By: Greenhouse     Published Date: Jan 25, 2017
The search for new technology always starts with a big questions: Where do you want it to take you?
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recruiting tips, recruiting software, recruiting strategy, applicant tracking, talent acquisition, recruiting metrics, recruiting data, talent metrics, candidate experience, candidate sourcing, candidate management, talent strategy, recruiting, recruitment
    
Greenhouse
Published By: Group M_IBM Q1'18     Published Date: Jan 23, 2018
IBM DB2 with BLU Acceleration helps tackle the challenges presented by big data. It delivers analytics at the speed of thought, always-available transactions, future-proof versatility, disaster recovery and streamlined ease-of-use to unlock the value of data.
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db2. blu accelaration, big data, data analytics, disaster recovery
    
Group M_IBM Q1'18
Published By: Group M_IBM Q1'18     Published Date: Feb 20, 2018
Learn how Watson Content Hub can help you build a consistent brand and win the hearts of your customers.
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digital experience, watson content hub, brand
    
Group M_IBM Q1'18
Published By: Group M_IBM Q119     Published Date: Feb 08, 2019
Banking engagement is about to come full circle. Over the past few decades, banks have pushed customers to digital and self-service channels, with significant consequences. As customers take their transactions from the branches to the digital channels, banking has become less and less personal. Conversational Banking allows banks to have the best of both worlds as this always-on, personalized banking will be available at a fraction of the cost of relying on human agents alone. It is both instantaneous and personal. It feels intimate but is cost-effective. Read more to see how banks can start.
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Group M_IBM Q119
Published By: Group M_IBM Q2'19     Published Date: May 23, 2019
US ground forces handle massive amounts of information and data while working under unpredictable conditions. These conditions dont always allow military intelligence analysts access to a technologically reliable way to share information. AI can help develop a comprehensive intelligence picture and a true sense of cognitive situational understanding (CSU). These technologies can help analyze the massive amounts of data the military receives. And because AI programs are constantly adding new capabilities and tools, they can help the military prepare for the battlefield of the future. Read how.
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Group M_IBM Q2'19
Published By: Group M_IBM Q2'19     Published Date: May 28, 2019
In our always-on, always-connected world, healthcare consumers expect instant access to customer service, not just from 9 AM to 5 PM. Its often no longer good enough for health plans to staff call centers during standard business hours. Members today typically want to be able to log in and help themselves to the answers they need from self-service channels whenever they want and they want the experience to be highly personal. One contact center benchmark study (see next page) revealed self-service channels can be a win-win for both businesses and consumers.1 When done well, self-service solutions can help businesses improve customer satisfaction while reducing costs. And consumers appreciate the convenience of getting answers quickly and efficiently.
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Group M_IBM Q2'19
Published By: Group M_IBM Q2'19     Published Date: Jun 10, 2019
In the era of individual-centered economy, customers are demanding faster, more personalized services. To deliver these services, successful organizations realize the benefits of accurate and trusted master data. And in today's always on society, companies can no longer afford to allow downtime for maintenance and scheduled upgrades for these services and the supporting applications. With low latency capabilities in IBM InfoSphere Master Data Management designed to easily connect to applications in a zero-downtime environment, the highest demands for user interactions can now be realized. As a result, businesses can therefore take the next step in their digital transformation initiatives to truly drive personalized differentiated customer experiences to separate themselves in today's crowded marketplace. View this webinar to discover how IBM MDM puts these capabilities within easy reach. The webinar will: Reveal how these capabilities are being delivered on-premise and on t
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Group M_IBM Q2'19
Published By: Group M_IBM Q418     Published Date: Oct 26, 2018
Why is messaging so essential to your success in the emerging cloud environment? Because it provides data resilience, performance and simplicity across your IT infrastructure. This holds particularly true in systems that span multiple environments and in organizations where certain components may not always be available. Read this white paper to learn two of the most common ways organizations consume messaging in the cloud: Deploy a software messaging system into a cloud environment. Use a managed messaging service operated by a cloud provider.
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Group M_IBM Q418
Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Finding your specific target has always been the real key to getting great results. Technology now allows marketers to create, maintain and learn from "big data" about their customers and prospects. This paper shows you how.
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database marketing, marketing ideas, marketing plan, marketing tools, integrated marketing, marketing strategy, marketing campaign, strategic marketing
    
Hacker Group, Inc.
Published By: HERE Technologies     Published Date: Aug 17, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and find out how governments can harness the benefits and apply them across regions to enhance mobility, experiences and safety. In this report by Counterpoint Technology Market Research, learn why HEREs Open Location Platform described as super-rich and always up-to-date, is a leader in the location data arena.
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HERE Technologies
Published By: HERE Technologies     Published Date: Aug 17, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why HEREs Open Location Platform described as super-rich, always up-to-date, and a neutral offering is a leader in the location data arena.
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HERE Technologies
Published By: HERE Technologies     Published Date: Aug 17, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of how fleet and logistics software providers can deliver more value in their solutions to enhance efficiency, productivity, and safety. In this report by Counterpoint Technology Market Research, learn why HEREs Open Location Platform described as super-rich, always up-to-date, and a neutral offering is a leader in the location data arena.
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 26, 2018
HERE was named the worlds leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovums Index assesses and ranks the major vendors in the location platform market. According to Ovum: HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 27, 2018
Location has become paramount to building new apps, services, experiences and business models. If data is the new oil, then location is the crude oil. This is why most of the top location platform players have been developing technologies to power next-generation autonomous mobility systems. And the richness of location data and real-time intelligence are becoming strong monetization opportunities. The 2018 Counterpoint Research Location Ecosystems Update compared 16 location platform vendors, including Google, TomTom and Mapbox. Learn why the HERE Open Location Platform described as super-rich, always up-to-date, and a neutral offering is a leader in the location data arena.
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HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and find out how governments can harness the benefits and apply them across regions to enhance mobility, experiences and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform described as super-rich and always up-to-date, is a leader in the location data arena.
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
HERE was named the worlds leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovums Index assesses and ranks the major vendors in the location platform market. According to Ovum: HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.
Tags : 
public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
HERE was named the worlds leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovums Index assesses and ranks the major vendors in the location platform market. According to Ovum: HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of how fleet and logistics software providers can deliver more value in their solutions to enhance efficiency, productivity, and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform described as super-rich, always up-to-date, and a neutral offering is a leader in the location data arena.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform described as super-rich, always up-to-date, and a neutral offering is a leader in the location data arena.
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HERE Technologies
Published By: HERE Technologies     Published Date: May 23, 2019
To provide drivers with navigation experiences that are always fresh, differentiated and that set an OEMs brand apart on either embedded or mobile platforms, automakers need an unprecedented level of flexibility and control over data, software and the delivery process. As a SaaS offering, HERE Navigation on Demand offers automakers a new way to solve their key challenges such as static software, complex and costly solution development and the inability to update or upgrade the experience once vehicles are in the field. Automakers need alternatives as they overhaul their navigation and connected service programs and bring change to their development, deployment, and monetization processes. This whitepaper outlines how HERE Technologies can support them to deliver compelling navigation and connected experiences, while keeping them in full control of their branding and revenue streams. Find out how HERE Navigation on Demand leverages: The HERE Open Location Platform to deliver alwa
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HERE Technologies
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