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Published By: 2dev     Published Date: Jan 29, 2007
The goal of this series of articles is to help DBA's having a basic understanding of Oracle's Application Server.
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software development, oracle, database, database security, oracle application server, database administrator, dba, database development
    
2dev
Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
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acquireweb, search, online marketing, lead generation, integrated marketing, e-mail, acquisition e-mail, lead generation
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
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acquireweb, acquisition email, email marketing, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing
    
AcquireWeb
Published By: Acronis     Published Date: Dec 28, 2011
According to a 2010 ESG survey, 73% of midmarket companies face "significant revenue loss or other adverse business impact" within three hours of experience downtime. Read this article to find out why you need the automated disaster recovery plan that's built in to Acronis Backup & Recovery® 11!
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automated disaster recovery, server backup, server disaster recovery, server data protection, windows server backup, vmware disaster recovery, hyper-v disaster recovery, server backup
    
Acronis
Published By: Adaptive Planning     Published Date: Oct 19, 2011
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading.
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harvard business, finance, business, analytics, data, adaptive, marketry
    
Adaptive Planning
Published By: Adaptive Planning     Published Date: Apr 25, 2012
In 2006 the world economy was booming, partly on the back of triple-A investment innovations. Then, suddenly, the boom ended. What fascinates the authors is the fact that almost no one saw the 2008 economic crisis coming. In this article, the authors come to terms with the reality that, in economics and business, accurate forecasts aren't possible. Therefore, they say, managers need to develop a different attitude about the future.
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adaptive, business, finance, forecasting, business planning, budget
    
Adaptive Planning
Published By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Take the guesswork out of TV media buying with Adobe Programmatic TV. With our automated approach, you can ensure less waste by better defining your audience and by speaking to them wherever they’ll best receive your content. Instead of spending hours trying to find the best reach and value, our data does the work for you. Fill out the form to read the article Advanced TV goes prime time.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool. But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe
Published By: Affirm     Published Date: May 11, 2015
You’ve probably heard that Millennials make up nearly a quarter of the U.S. population, and contrary to popular belief, contribute a sizeable amount to retail sales each year. However, you’ve probably also heard that Millennials think, breathe, act and shop very differently than your traditional customers. Fear not!This article will arm merchants with important insights into the lives of Millennials, and provide helpful tools to convert your Millennial target audience into happy customers.
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millennial shoppers, retail sales, traditional customer, important insights, customer experience
    
Affirm
Published By: Affirm     Published Date: May 11, 2015
This article will help merchants understand what these payment companies offer, when and why consumers use each, and why merchants might consider offering them to increase consumer delight and maximize sales.
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payment methods, customer delight, maximize sales, payment companies
    
Affirm
Published By: Affirm     Published Date: May 11, 2015
This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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purchasing power, purchasing decisions, actionable tips, loyal customers, millennial consumers
    
Affirm
Published By: Affirm     Published Date: May 13, 2015
Millennials have very different expectations about online shopping than other generations, and retailers need to learn how to meet and exceed them. This article will showcase three successful e-commerce companies -- Casper, Tradesy, and Boosted Boards -- and how they are using specific strategies to build loyalty among their Millennial customers. We also offer actionable tips for e-commerce merchants to win over Millennials.
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e-commerce, repeat visits, customer expectations, successful e-commerce, customer loyalty
    
Affirm
Published By: Affirm     Published Date: Sep 15, 2015
This article discusses ways that merchants can differentiate their messaging and sales for Black Friday and Cyber Monday in order to stand out from the pack and win over new and existing customers.
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sales, ecommerce, cyber monday, new and existing customers, merchants
    
Affirm
Published By: Affirm     Published Date: Sep 15, 2015
This article shows how, by preparing early, merchants can earn more revenue during the holiday season this year.
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sales increase, monetary and resource constraints, holiday goals, sales management
    
Affirm
Published By: Affirm     Published Date: Sep 16, 2015
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. Selling to Millennial consumers requires knowing these factors – and acting upon them. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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purchase decisions, purchasing power, millennial consumers, customer loyalty
    
Affirm
Published By: Affirm     Published Date: Jan 05, 2016
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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affirm, millennials, purchase, decisions, ecommerce, conversions, business technology
    
Affirm
Published By: Affirm     Published Date: Jan 05, 2016
This article will help merchants understand the new payment options companies offer, when and why consumers use each, and why merchants might consider offering them to increase consumer delight and maximize sales.
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affirm, payment, sales, ecommerce, conversions, sales, business technology
    
Affirm
Published By: Affirm     Published Date: Jan 05, 2016
You thought EMV was supposed to help eliminate fraud, right? While it will reduce card-present fraud, there is a high likelihood that card-not-present (i.e. e-commerce) fraud will increase now that EMV has been implemented in the U.S.. In fact, experts have predicted an increase in online fraud similar to what was seen after the European rollout of EMV. As a merchant, are you prepared for such an increase? This article describes the EMV implementation and gives actionable tips for how online retailers should prepare in order to avoid a potential onslaught of fraud.
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affirm, ecommerce, fraud, risk, emv, online retail, business technology
    
Affirm
Published By: Affirm     Published Date: Jan 05, 2016
This article discusses how webrooming affects retailers and how online merchants can respond to maximize conversions on their sites.
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affirm, webrooming, online retail, ecommerce, business technology
    
Affirm
Published By: Affirm     Published Date: Jan 05, 2016
In this article, we discuss five factors to focus on in order to successfully optimize your website.
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affirm, site optimization, ecommerce, revenue, business technology
    
Affirm
Published By: Affirm     Published Date: Jan 22, 2016
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
Tags : 
affirm, millennials, purchase, decisions, ecommerce, conversions, business technology
    
Affirm
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