audiences

Results 101 - 124 of 124Sort Results By: Published Date | Title | Company Name
Published By: Rackspace     Published Date: Jan 19, 2016
San Francisco-based RockYou purchases the rights to existing social video games, then incorporates in-game ads, and rebrands them as RockYou games.Delivering interactive media content to engaged audiences online, RockYou boasts a portfolio of free-to-play games including dozens of company-owned and partner titles across key platforms, genres and demographics.
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rackspace, social gaming, private cloud, data, rockyou, data center
    
Rackspace
Published By: Salesfusion     Published Date: Sep 20, 2018
Salesfusion is transforming how mid-market businesses engage audiences and measure marketing success. Our marketing automation platform is purpose-built for mid-sized companies. It is designed to include all of the features you need in a single platform that is both broad and deep in capability. We obsessed about the platform design to ensure it is easy to use with drag and drop interfaces for email, landing page, and form builders, and Salesfusion is the only marketing automation platform to include a comprehensive Business Intelligence module.
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Salesfusion
Published By: SAP Inc.     Published Date: Jul 28, 2009
Companies can squeeze further business benefits from their existing SAP ERP and supply chain systems in order to save money at a time when it's desperately needed. This Report, which summarizes detailed data from a field study conducted exclusively for AMR Research SAP Peer Forum clients, was written to help business audiences looking for every opportunity to reduce the total business expenses of their huge, existing investments in SAP.
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sap, fast payback, detailed data, business expense projects, sap erp, supply chain systems, amr, peer forum, business intelligence, field study, purchasing, order fulfillment, manufacturing, coe, cost of excellence
    
SAP Inc.
Published By: SAP Inc.     Published Date: Jul 28, 2009
Companies can squeeze further business benefits from their existing SAP ERP and supply chain systems in order to save money at a time when it's desperately needed. This Report, which summarizes detailed data from a field study conducted exclusively for AMR Research SAP Peer Forum clients, was written to help business audiences looking for every opportunity to reduce the total business expenses of their huge, existing investments in SAP.
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sap, fast payback, detailed data, business expense projects, sap erp, supply chain systems, amr, peer forum, business intelligence, field study, purchasing, order fulfillment, manufacturing, coe, cost of excellence
    
SAP Inc.
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
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sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam, wcm, web content management, multisite functionality
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jul 06, 2010
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
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sdl tridion, blueprinting, communication, localization, multidimensional communication
    
SDL Web Content Management Solutions
Published By: Silverpop Engage B2B     Published Date: Mar 24, 2009
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
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silverpop b2b, b2b, engagement marketing, engagement marketing, online customer engagement, crm, push marketing, pull marketing, monitoring marketplace, uniform messaging, online engagement marketing, measuring engagement, marketing value
    
Silverpop Engage B2B
Published By: Socialbakers     Published Date: Jul 22, 2015
In this exclusive Socialbakers report, we look at how National Geographic uses competitive analytics and content optimization strategies to keep up with audiences and remain one of the most engaging social brands in the world.
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social media, social media best practices, content optimization, engagement, social media engagement, social, social brands, social metrics, content
    
Socialbakers
Published By: Socialbakers     Published Date: Jul 22, 2015
In this report, we dive deep into the unique baby food marketing environment to find how the best social marketers at baby food brands build communities, engage new and existing audiences, and optimize their paid strategy.
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social media, social, social marketers, engagement, get value from social marketing
    
Socialbakers
Published By: Spredfast     Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: Spredfast     Published Date: Aug 24, 2018
Social listening can sometimes feel like swimming blind. But it actually is easier than it seems. Follow our research team as they explore social listening reports to determine the gap between what finserv audiences are looking for versus what finserv companies are providing.
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social video, video marketing, video content, video content marketing, social media video, online video marketing, video marketing strategy, social media video marketing, social video marketing, video marketing services, best marketing videos, video social media, animated marketing videos, youtube video marketing, video for business marketing, digital marketing video, video marketing agency, social media video sites, video social
    
Spredfast
Published By: Spredfast, Inc.     Published Date: Feb 03, 2014
Learn how to properly leverage your social media networks in order to properly identify your specific audience and target their wants and needs.
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segmentation, targeting, social audience, leveraging social media, social media, netoworks, social media networks, target audiences, brand, business technology
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
Here’s a social story about engaging communities nationwide from Gannett, a media company that owns USA Today and hundreds of local newspapers, TV stations and digital properties.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Feb 05, 2015
Integrating social sponsorships can be more than a logo. In fact, they should be. When you add social experiences to your sponsorship packages, you’re bringing brand partners all-new ways to engage with audiences and gain valuable exposure. You’re also creating more inventory and new revenue streams for your owned properties. Welcome to the Next Level in Sponsorship outlines 3 basic steps for successfully integrating social into your packages. Up-to-the-minute examples from The NBA, Discovery.com, Toyota, JCPenney®, and other innovators in the sports and media worlds deliver fresh perspectives and creative inspiration. Pump up the value of your sponsorship packages with social. Download our quick-read whitepaper today.
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spreadfast, sponsorship, inventory, revenue, social, advertiser, relationship, engage, audience, case study, interest, experience, best, practices, platform, incorporate, business technology
    
Spredfast, Inc.
Published By: The Ariel Group     Published Date: Jan 18, 2017
Technology is changing the way businesses operate. More and more employees are working and collaborating from different locations—across time zones and countries, or even just across town. Technological advances are making it easier to expand a company’s community while allowing employees to work virtually, from local offices, flex spaces, or their homes.
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The Ariel Group
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
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audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data, third-party data, first-party data, digital marketing, single factor correlation, multiple factor correlation, predictive audience models, custom audiences, offline data, effective marketing practices, digital marketers, marketing funnel, trusignal
    
TruSignal
Published By: Turn     Published Date: Mar 09, 2016
No marketer wants to risk the integrity of their brand by displaying ads in unsafe locations. In the great cross-channel chase for customers, advertisers want to engage target audiences in as many contexts as possible – across devices, media, and ad formats. Find out how the right brand safety tools can help your navigate this complex landscape, and deliver the right creative in the right context, every time.
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programmatic, ebook, brand protection, brand safety, omnichannel advertising, multichannel advertising, dsp, demand side platform
    
Turn
Published By: uberVU via HootSuite     Published Date: Nov 08, 2012
Social media has grown out of it's infancy and is no longer an optional task for brands. Emerging with audiences on established social networks is now a key part of business interaction. Learn to tap into social leads with hootsuite.
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hootsuite, social media, interaction, social media leads, tips and tactics
    
uberVU via HootSuite
Published By: Urban Airship     Published Date: Jul 24, 2017
An app message center allows you to reach your entire app audience - including those opted-out of push notifications. Research shows a quarter of those opted out of push notifications read message center content, and more than half of your opted in audience does. Not only that, high-performing message center content generates 8x the read rate of push notifications. Check out our Inspiration Guide to see 20 examples of how companies are putting message centers to work to better address and grow their mobile audiences.
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messaging, notifications, message center, technology, mobile audience
    
Urban Airship
Published By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
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contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing, agile marketing
    
Wayin
Published By: WebEx     Published Date: Apr 02, 2009
IDG Research Services recently queried 144 CIO Magazine subscribers to gain insight into how and why collaboration technology is creating competitive advantage. This summary report explores different market trends with commentary from key respondents as well as WebEx's Knight, an industry expert. Learn more today!
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webex, collaborative efforts, on-demand, collaboration technology, competitive advantage, webex knight, firewall, external audiences, collaboration applications, online training, online meetings, portals, instant messaging, online webinars/events, human resources technology, enabling knowledge workers, erp, crm, external audiences, vendor solutions
    
WebEx
Published By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Jul 28, 2016
Throughout this eBook, we’ll dive into examples of exemplary brands that have mastered the art of Participation Marketing, and leverage it as a key strategy to engage and inspire their audiences.
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offerpop, consumer engagement, marketing, customer engagement, social, social media, participation marketing, marketer
    
Wyng
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