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Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
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attribution, adroll, performance marketing, advertising
    
AdRoll
Published By: Alert Logic     Published Date: Jun 12, 2014
Log management is an organizational requirement that extends beyond simple data collection. Today’s compliance regulations demand the ability to collect, analyze and report on all data collected. This whitepaper discusses key best practices to consider when evaluating automated log management solutions.
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log management, log collection, log solutions, log storage, security logs, it management
    
Alert Logic
Published By: AlienVault     Published Date: Oct 20, 2017
This 2017 Spotlight report reveals the latest data points and trends in how organizations are leveraging Managed Security Services Providers (MSSPs) to augment, or in some cases completely outsource their security programs. You'll learn about key findings including: The predominant driver for organizations to consider managed security services The most critical capabilities organizations look for in MSSPs The most requested security services offered by MSSPs Key benefits respondents have achieved by partnering with an MSSP Whether you are evaluating using an MSSP, or are an MSSP yourself, download this report to gain valuable insights into how MSSPs are helping their clients improve their security posture.
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AlienVault
Published By: Amazon Web Services     Published Date: Sep 05, 2018
Just as Amazon Web Services (AWS) has transformed IT infrastructure to something that can be delivered on demand, scalably, quickly, and cost-effectively, Amazon Redshift is doing the same for data warehousing and big data analytics. Redshift offers a massively parallel columnar data store that can be spun up in just a few minutes to deal with billions of rows of data at a cost of just a few cents an hour. It’s designed for speed and ease of use — but to realize all of its potential benefits, organizations still have to configure Redshift for the demands of their particular applications. Whether you’ve been using Redshift for a while, have just implemented it, or are still evaluating it as one of many cloud-based data warehouse and business analytics technology options, your organization needs to understand how to configure it to ensure it delivers the right balance of performance, cost, and scalability for your particular usage scenarios. Since starting to work with this technolog
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Amazon Web Services
Published By: Arbor Networks     Published Date: Mar 13, 2015
Enterprises are under attack. Any business that depends on the Internet is a target for distributed denial-of-service (DDoS) attacks, which overload a network and its components, effectively shutting down the network. These attacks are more than an inconvenience — they can harm an organization's reputation or, worse, cost lots of money in lost customers, revenue, and data. This Technology Spotlight describes DDoS attacks and their rise in the business market. After a discussion of the costs of these attacks and current mitigation solutions, the paper examines Arbor Cloud, a DDoS service from Arbor Networks. This Technology Spotlight also provides advice for organizations evaluating DDoS mitigation solutions.
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ddos, network, enterprise
    
Arbor Networks
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
MongoDB is an open-source, document database designed with both scalability and developer agility in mind. MongoDB bridges the gap between key-value stores, which are fast and scalable, and relational databases, which have rich functionality. Instead of storing data in rows and columns as one would with a relational database, MongoDB stores JSON documents with dynamic schemas. Customers should consider three primary factors when evaluating databases: technological fit, cost, and topline implications. MongoDB's flexible and scalable data model, robust feature set, and high-performance, high-availability architecture make it suitable for a wide range of database use cases. Given that in many cases relational databases may also be a technological fit, it is helpful to consider the relative costs of each solution when evaluating which database to adopt.
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total, cost, ownership, comparison, mongodb, oracle
    
AstuteIT_ABM_EMEA
Published By: Attachmate     Published Date: Dec 05, 2013
From email to Dropbox and FTP, the file transfer process in most organizations is fraught with risk and simply does not meet most organizations’ corporate governance requirements. The result is that the status quo of file transfer in most organizations can be considered UFT—or Unmanaged File Transfer. What is needed to overcome the problem, therefore, is Managed File Transfer (MFT)—a solution that will enable complete control over content, its lifecycle, access rights to that information, the maintenance of an audit trail, and disposition of data according to corporate governance requirements. This white paper, sponsored by Attachmate and based on a survey conducted by Osterman Research, describes current file transfer practices and the extent of risk that organizations face by not managing file transfer properly. It also explains the benefits of MFT, provides guidelines for evaluating file transfer vendors, and describes FileXpress®, Attachmate’s MFT solution.
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filexpress managed file transfer, download ftp program, secure sftp, secure large file transfer, managed file transfer, ftp automation, file transfer software, file transfer management, ftp client security, secure dropbox alternatives, enterprise file sharing, enterprise file sharing, automated secure file transfer, automated file transfer, file transfer automation, secure file transfer automation, alternatives to cloud file transfer, secure ftp software, secure ftp automation
    
Attachmate
Published By: AWS     Published Date: Sep 04, 2018
Just as Amazon Web Services (AWS) has transformed IT infrastructure to something that can be delivered on demand, scalably, quickly, and cost-effectively, Amazon Redshift is doing the same for data warehousing and big data analytics. Redshift offers a massively parallel columnar data store that can be spun up in just a few minutes to deal with billions of rows of data at a cost of just a few cents an hour. It’s designed for speed and ease of use — but to realize all of its potential benefits, organizations still have to configure Redshift for the demands of their particular applications. Whether you’ve been using Redshift for a while, have just implemented it, or are still evaluating it as one of many cloud-based data warehouse and business analytics technology options, your organization needs to understand how to configure it to ensure it delivers the right balance of performance, cost, and scalability for your particular usage scenarios. Since starting to work with this technology
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AWS
Published By: AWS     Published Date: Jul 24, 2019
Add more value to your business Independent Software Vendors (ISVs) are turning to the cloud to modernize their applications and get rid of their commercial database dependencies to improve application performance, lower total cost of ownership (TCO), and reach new customers. DB Best delivers the established processes and technology ISVs need to accelerate the modernization of applications still running on commercial databases to Amazon Aurora. This enables your customers to quickly get up-and-running on the cloud and drive greater business value through Amazon Web Services (AWS). View the webinar to learn how DB Best and AWS enable you to accelerate every stage of your application modernization journey – from evaluating the right migration path for your application, to following a proven and repeatable database migration process, to driving growth and reaching more customers.
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AWS
Published By: AWS     Published Date: Jul 24, 2019
Trupanion, a Seattle-based medical insurance provider for cats and dogs, needed to find data insights quickly. With only 1% of pet owners insured, the process of evaluating a claim to approve or deny payment was manual and time-consuming. Building accurate predictive models for decision-making required manpower, time, and technology that the small company simply did not have. DataRobot Cloud, built on AWS, helped Trupanion create an automated method for building data models using machine learning that reduced the time required to process claims from minutes to seconds. Join our webinar to hear how Trupanion transformed itself into an AI-driven organization, with robust data analysis and data science project prototyping that empowered the company to make better decisions and optimize business processes in less time and at a reduced cost. Join our webinar to learn: Why you don’t need to be an expert in data science to create accurate predictive models. How you can build and deploy pr
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AWS
Published By: Basho     Published Date: Apr 07, 2015
bet365 is one of the world’s leading online gambling groups with over 14 million customers in two hundred countries. Recently, bet365 chose Riak, the NoSQL distributed database to ensure scalability and reliability for their site. Get a better understanding of how to choose the right database solution directly from Dan Macklin, Head of Research and Development at bet365. Join us for this On Demand webinar to learn about: • bet365's evaluation process • The business and technical challenges addressed • Triumphs achieved by migrating to Riak • Lessons learned and Dan Macklin's advice for anyyone evaluating their database requirements Download to watch this On-Demand webinar to learn why Riak chose bet365.
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basho, riak, database infrastructure, bet365, unstructured data, it management, data management
    
Basho
Published By: CA Technologies     Published Date: Jun 26, 2017
Privileged user accounts—whether usurped, abused or simply misused—are at the heart of most data breaches. Security teams are increasingly evaluating comprehensive privileged access management (PAM) solutions to avoid the damage that could be caused by a rogue user with elevated privileges, or a privileged user who is tired, stressed or simply makes a mistake. Pressure from executives and audit teams to reduce business exposure reinforces their effort, but comprehensive PAM solutions can incur hidden costs, depending on the implementation strategy adopted. With multiple capabilities including password vaults, session management and monitoring, and often user behavior analytics and threat intelligence, the way a PAM solution is implemented can have a major impact on the cost and the benefits. This report provides a blueprint for determining the direct, indirect and hidden costs of a PAM deployment over time.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 22, 2017
Privileged user accounts—whether usurped, abused or simply misused—are at the heart of most data breaches. Security teams are increasingly evaluating comprehensive privileged access management (PAM) solutions to avoid the damage that could be caused by a rogue user with elevated privileges, or a privileged user who is tired, stressed or simply makes a mistake. Pressure from executives and audit teams to reduce business exposure reinforces their effort, but comprehensive PAM solutions can incur hidden costs, depending on the implementation strategy adopted. With multiple capabilities including password vaults, session management and monitoring, and often user behavior analytics and threat intelligence, the way a PAM solution is implemented can have a major impact on the cost and the benefits. This report provides a blueprint for determining the direct, indirect and hidden costs of a PAM deployment over time.
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CA Technologies
Published By: CA Technologies     Published Date: Jun 01, 2018
Privileged user accounts—whether usurped, abused or simply misused—are at the heart of most data breaches. Security teams are increasingly evaluating comprehensive privileged access management (PAM) solutions to avoid the damage that could be caused by a rogue user with elevated privileges, or a privileged user who is tired, stressed or simply makes a mistake. Pressure from executives and audit teams to reduce business exposure reinforces their effort, but comprehensive PAM solutions can incur hidden costs, depending on the implementation strategy adopted. With multiple capabilities including password vaults, session management and monitoring, and often user behavior analytics and threat intelligence, the way a PAM solution is implemented can have a major impact on the cost and the benefits. This report provides a blueprint for determining the direct, indirect and hidden costs of a PAM deployment over time.
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CA Technologies
Published By: CDW     Published Date: Apr 04, 2016
Raising IT inlet temperatures is a common recommendation given to data center operators as a strategy to improve data center efficiency. While it is true that raising the temperature does result in more economizer hours, it does not always have a positive impact on the data center overall. In this paper, we provide a cost (capex & energy) analysis of a data center to demonstrate the importance of evaluating the data center holistically, inclusive of the IT equipment energy. The impact of raising temperatures on server failures is also discussed.
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data center, data application, network performance, efficiency, cost analysis, data management
    
CDW
Published By: CDW - APC     Published Date: Apr 07, 2016
Raising IT inlet temperatures is a common recommendation given to data center operators as a strategy to improve data center efficiency. While it is true that raising the temperature does result in more economizer hours, it does not always have a positive impact on the data center overall. In this paper, we provide a cost (capex & energy) analysis of a data center to demonstrate the importance of evaluating the data center holistically, inclusive of the IT equipment energy. The impact of raising temperatures on server failures is also discussed.
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data center, data application, network performance, efficiency, cost analysis, data management, business technology
    
CDW - APC
Published By: Citrix ShareFile     Published Date: Jul 11, 2017
In recent years, ransomware such as Locky and KeRanger have emerged as a top threat, not just to consumers, but to businesses with high-value data. Read this whitepaper for four best practices to protect yourself from this costly threat, including: Evaluating web browser configuration and virtualization options Protecting mobile devices against attack through containerization Reducing the risks of collaboration through secure EFSS solutions
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ransomware, security, risk reduction, containerization, data security
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Jul 11, 2017
In recent years, ransomware such as Locky and KeRanger have emerged as a top threat, not just to consumers, but to businesses with high-value data. Read this whitepaper for four best practices to protect yourself from this costly threat, including: Evaluating web browser configuration and virtualization options Protecting mobile devices against attack through containerization Reducing the risks of collaboration through secure EFSS solutions
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ransomware, risk reduction, data security, collaboration, containerization
    
Citrix ShareFile
Published By: Cleo     Published Date: Jan 03, 2017
Modern MFT is designed to connect all of your information sources and consumers in a way that drives business agility with a simple user experience to manage data movement across your organization and beyond. With legacy and outsourced MFT technologies, companies are at a disadvantage when it comes to managing business-critical file transfers. Read this white paper to learn 10 considerations when evaluating the capabilities of your existing MFT solution or a replacement to help your business better meet existing and future use-case requirement.
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cleo, mft, mft technology, file transfer, b2b integration, business technology
    
Cleo
Published By: Datavail     Published Date: Nov 03, 2017
The management of financial data in an organization is of paramount importance. Reporting, evaluating ROI, making adjustments across the business, and increasing revenue depend on good, accessible financial data that can be updated and integrated across systems and software. For these reasons, many organizations have turned to master data management (MDM) software in the effort to better store, access, search, retrieve, and analyze their financial data. These MDM solutions are able to collect data within a single unified, fully integrated, user-friendly platform. However, in order to be most effective, MDM applications must also have capabilities in data relationship management (DRM). DRM software is able to describe and enforce the relationships between data, no matter where it's located within an organization, to provide a holistic and consistent solution.
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Datavail
Published By: Decru     Published Date: Apr 23, 2007
Company data is vulnerable to threats from - insiders, unauthorized access to data, data backup, off-site mirroring - just to name a few. Encrypting data at rest, on tape or disk, significantly mitigates these threats. This document provides guidance into some of the factors a company should consider when evaluating storage security technology and solutions.
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storage, security, encryption, key management, protecting your data, security controls, networked storage environments, audit & logging, role based administration, secure access controls, enterprise security, data security, network security, storage management, authentication, standards compliance, security & privacy, security appliances, decru
    
Decru
Published By: Dell EMC     Published Date: May 15, 2015
Swiss analyst, Storage Switzerland, reports on the importance of customers assessing the right fit for a data center and workloads, specifically when evaluating an all-flash array solution.
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emc, storage switzerland, all-flash, architectures, workload, data center, scale, storage, data management, business technology
    
Dell EMC
Published By: Diligent Technologies     Published Date: Apr 11, 2008
This document is intended for the use of Enterprise1 Storage Professionals, focused on Data Protection — Backup, Restore,DR and Archive operations — who are interested in evaluating the potential impact of de-duplication technologies to their business. There is much hyperbole associated with de-duplication. The purpose of this document is to help readers distill the essence from the hype, as the basis for sound decision-making.
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diligent, diligent technologies, deduplication, de-duplication, data center, datacenter, data protection, storage, data management
    
Diligent Technologies
Published By: Diligent Technologies     Published Date: Apr 11, 2008
Virtual tape library (VTL) solutions are taking hold in companies of all sizes, but not all VTLs are equipped to meet the requirements of enterprise data centers. Evaluating virtual tape technology based on a few key considerations will help narrow the field and minimize buyer’s remorse.
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diligent, diligent technologies, vtl, virtual tape, virtual tape library, vtls, storage virtualization, virtual storage, storage
    
Diligent Technologies
Published By: Dropbox for Business     Published Date: Jun 09, 2014
“Security” is the number one issue holding business leaders back from the cloud. But does the reality match the perception? Keeping data close to home, on premises, makes business and IT leaders feel inherently more secure.1 But the truth is, cloud solutions can offer companies real, tangible security advantages. Before you assume that on-site is the only way to keep data safe, it’s worth taking a comprehensive approach to evaluating risks. Doing so can lead to big benefits.
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dropbox, cloud, security, business, risk, secure, data management, data center
    
Dropbox for Business
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