effectiveness

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Published By: Act-On     Published Date: Apr 29, 2016
Subject lines can be one of the most important elements of your email program. It’s your first (and maybe your last) impression on your recipients. It’s what determines your email response and engagement. However, many marketers will spend far more time on the content of the email and ignore the importance of the subject line. After all, an awesome email is worthless if it’s never seen. That’s why it’s so important to know how to create amazingly effective subject lines that will get your email opened.
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effectiveness, best practices, business optimization, response, engagement
    
Act-On
Published By: ActivPlant     Published Date: Jun 22, 2008
For complex manufacturing environments, OEE (Overall Equipment Effectiveness) falls short when it comes to delivering improvements in productivity. That's because OEE tools were originally developed to measure the performance of stand-alone equipment or the total output of a particular line. Today's enterprises need more. This paper describes an evolution in thinking: focusing on product flow through the process.
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equipment, scm, manufacturing, productivity, output, line output, volume, product lifecycle management, activplant
    
ActivPlant
Published By: Adobe     Published Date: Mar 14, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, chief marketing officers, cmo
    
Adobe
Published By: Adobe     Published Date: Jan 31, 2013
In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. Download this Gartner report to learn more.
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marketing analytics, customer life cycle, data management, marketing insights
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
See how your peers - and potentially your competitors - use e-signatures and mobile sales effectiveness technologies to simplify sales cycles and create win- win results.
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e-signature, digital signature, crm, customer care, adobe, sales, revenue
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
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creative digital assets, share digital assets, asset management, digital asset management, dam
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
Tags : 
creative digital assets, share digital assets, asset management, digital asset management, dam
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
Tags : 
creative digital assets, share digital assets, asset management, digital asset management, dam
    
Adobe
Published By: Adobe     Published Date: Dec 08, 2014
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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mobile objectives, mobile measurements, mobile analytics, mobile effectiveness
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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adobe, mobile, marketing, mix, analytics, measure, success, executives, effectiveness, performance, tools, integration, traffic, tracking, channels, kpi, devices, users, metrics, acquisition
    
Adobe
Published By: Adobe     Published Date: Apr 13, 2015
In this research study hear from more than 1,500 line-of-business leaders, IT leaders, and information workers about the effectiveness of their organization’s document-based business processes. Learn how organizations of all sizes in all industries around the world are suffering from what we call the “document disconnect.” Learn how this is causing significant delays and errors across critical business functions such as sales contracting and quoting, procurement, talent acquisition, and onboarding. Download this white paper to learn more.
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adobe, talent acquisition, sales contracting, sales quoting, document disconnect
    
Adobe
Published By: Adobe     Published Date: Aug 11, 2015
In this research study hear from more than 1,500 line-of-business leaders, IT leaders, and information workers about the effectiveness of their organization’s document-based business processes.
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adobe, enterprise, mobile, security, saas, document management, cloud, it management, business technology
    
Adobe
Published By: Adobe     Published Date: Sep 10, 2015
See how your peers - and potentially your competitors - use e-signatures and mobile sales effectiveness technologies to simplify sales cycles and create win- win results.
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adobe, e-signature, revenue, sales
    
Adobe
Published By: Adobe     Published Date: Nov 10, 2015
Download this white paper to hear from more than 1,500 line-of-business leaders, IT leaders, and information workers about the effectiveness of their organization’s document-based business processes.
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adobe, information technology, data management, business technology, document disconnect, sales management, contracts, e-signatures, quote to cash, sales contract management, software development, it management, knowledge management
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2016
Competition is the number one pressure faced by today’s HCM teams – by a 69% margin! Of all the pressures that contemporary HR teams face, finding and keeping quality talent ranks above everything else. As a part of that, Best-in-Class organizations need to focus on optimizing the employment experience, from hiring and onboarding, to ongoing management and transition. This report from Aberdeen explores how electronic signature solutions, as well as other digital HR technologies, can improve the employment experience throughout the journey. Read this report to learn: • Why Best-in-Class HR departments are investing in employee-friendly technologies • How digital solutions can impact employee experience, and why that matters for HR • How electronic signatures complement HRIS applications and streamline many HR processes
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hr organizations, hris, esignature, customer management, sales effectiveness, human capital management, knowledge management
    
Adobe
Published By: Adobe     Published Date: Mar 17, 2016
View the on-demand webinar to learn how to win more deals, reduce risk, and cut sales cycle time from weeks to hours.
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adobe, sales effectiveness, sales friction, webinar, business technology
    
Adobe
Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
Tags : 
adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
    
Adobe Systems, Inc.
Published By: AdRoll     Published Date: Feb 21, 2018
This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Aerohive Networks     Published Date: May 27, 2014
Learn about the 10 requirements needed for optimizing your network for mobility and see the potential issues IT faces in a mobile-first enterprise and the advantages of framing the problems properly for long-term success and effectiveness.
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aerohive, wi-fi, wlan, wireless lan, 802.11ac, gigabit speed wi-fi, cloud, byod, mobile device management, mdm, mobility, access point, aps, controllers, wireless, pos, cloud managed, guest access, it management
    
Aerohive Networks
Published By: Akamai Technologies     Published Date: Oct 31, 2017
Before organizations can address their bot challenges, they need the ability to detect the many types of bots interacting with their websites and web applications on a daily basis. Bots come in many shapes and sizes, ranging from simple scripts to sophisticated automation tools, and continuously evolve over time. As detection technologies improve, so too do the technologies available to bot operators as they update their bots to evade the latest detection mechanisms. When evaluating a bot management solution, organizations should consider its detection technologies and their effectiveness against the current and future bot landscape, while maintaining the lowest possible level of false positives and negatives.
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bot manager, bot interaction bot detection
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2018
Gartner named Akamai a Leader in their 2017 Magic Quadrant for Web Application Firewalls. A web application firewall is an essential element in your defense against application-layer attacks, which pose an ever-greater threat to productivity and security. The Akamai approach to WAF combines: An anomaly detection model A repeatable testing framework to measure effectiveness Threat intelligence to identify the latest threats A cloud platform for global scale Managed security services to help organizations better protect their websites and web applications over time
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
Ponemon Institute’s Asia-Pacific report details the prevalence of and consequences associated with web application attacks and denial of service (DoS) attacks. More than 500 IT and IT security professionals in Asia-Pacific shared the experiences of their organizations with these types of cyberattacks. The report provides a clear breakdown of specific costs by category for web application attacks and DoS. You’ll also see the security technologies the organizations are using to try to stop DDoS attacks and web application attacks, the rated effectiveness of each technology, and the barriers organizations in Asia-Pacific face in achieving effective protection.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
Ponemon Institute’s Asia-Pacific report details the prevalence of and consequences associated with web application attacks and denial of service (DoS) attacks. More than 500 IT and IT security professionals in Asia-Pacific shared the experiences of their organizations with these types of cyberattacks. The report provides a clear breakdown of specific costs by category for web application attacks and DoS. You’ll also see the security technologies the organizations are using to try to stop DDoS attacks and web application attacks, the rated effectiveness of each technology, and the barriers organizations in Asia-Pacific face in achieving effective protection.
Tags : 
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
Ponemon Institute’s Asia-Pacific report details the prevalence of and consequences associated with web application attacks and denial of service (DoS) attacks. More than 500 IT and IT security professionals in Asia-Pacific shared the experiences of their organizations with these types of cyberattacks. The report provides a clear breakdown of specific costs by category for web application attacks and DoS. You’ll also see the security technologies the organizations are using to try to stop DDoS attacks and web application attacks, the rated effectiveness of each technology, and the barriers organizations in Asia-Pacific face in achieving effective protection.
Tags : 
    
Akamai Technologies
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