influencer

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Published By: Adobe     Published Date: May 09, 2011
Forrester recently surveyed 225 Information and Knowledge Management (I&KM) professionals with Web Content Management (WCM) decision-making or influencer roles about their WCM strategies for the coming year.
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adobe, web content management, enterprise application, knowledge management, wcm, analytics, social networking, rich media management
    
Adobe
Published By: Amazon Web Services     Published Date: Dec 01, 2017
Les informations suivantes doivent servir de ressources aux directeurs financiers qui dirigent ou assistent leur organisation tout au long de sa migration vers le cloud. Elles ont pour objet de présenter les motivations, les coûts, les risques et les avantages de l'adoption du cloud, et de soulever des questions importantes en matière d'effectifs et de technologie, qui s'avèrent essentielles à la réussite de cette adoption. Elles visent également à permettre de mener des analyses de rentabilité, en mettant en valeur des mesures et des indicateurs spécifiques aux environnements cloud, capables d'influencer les résultats. Les conseils fondamentaux qui sont fournis sont tirés de conversations et d'entretiens directs entre Amazon Web Services (AWS) et les directeurs financiers d'entreprises clientes, qui représentent un large éventail de secteurs d'activité.
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planification, amazon, web, services, destine, aux, directeurs, financiers, guide
    
Amazon Web Services
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including: • How influencer marketing works • Working examples from a variety of brands • How to evaluate and measure the success of your influencer campaigns
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social media, social analytics, social media monitoring, influencer marketing, influencer campaigns, social listening, social business intelligence, social media management
    
Brandwatch
Published By: Cision     Published Date: May 02, 2016
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices. Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
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cision, public relations, media, social, mobile, multiplatform
    
Cision
Published By: Cision     Published Date: Jul 08, 2016
Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
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cision, public relations, media, social, mobile, multiplatform
    
Cision
Published By: Cision     Published Date: Jul 08, 2016
Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.
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cision, media, public relations, influencer relations, influencers, brands, marketing
    
Cision
Published By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
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influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media, word-of-mouth, wom, word-of-mouth marketing, wom marketing, advocacy, brand advocates, brand advocacy, digital marketing, buzz marketing, product sampling, marketing research, marketing insights
    
Crowdtap
Published By: Crowdtap     Published Date: Mar 21, 2013
Learn why the next evolution of social marketing is Collaborative Marketing. Brands that are closest to those who buy, use, and advocate for their products win.
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marketing insights, research, insights, marketing metrics, peer influence, peer influencer, influencer community, brand influence, engagement, social media engagement, influence, influencer, influence marketing, co-creation, content marketing, earned media, crowdsourcing, social marketing, social roi, social media
    
Crowdtap
Published By: Crownpeak     Published Date: Jul 31, 2015
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
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crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud
    
Crownpeak
Published By: Crownpeak     Published Date: Feb 09, 2016
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
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crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud
    
Crownpeak
Published By: Curalate     Published Date: Jan 09, 2017
How to build relationships with Instagram stars, bloggers and social experts to gain audience and drive engagement. Download now!
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instagram, social media, brand ambassador, micro-influencer
    
Curalate
Published By: Curalate     Published Date: Aug 02, 2017
Dune London partnered with Curalate. Leveraging Curalate, Dune was able to source inspirational images from a variety of online sources and connect them to places of purchase. These sources included content created by customers, influencers, as well as Dune itself. In doing so, Dune was able to get more out of their existing investments in content while inexpensively acquiring compelling images from sources outside the organization.
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dune london, curalate, customers, influencers, content
    
Curalate
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: Dell EMC EMEA     Published Date: Nov 23, 2018
Da die Mobilität von Mitarbeitern weltweit zunimmt und Unternehmen mehr in Tablet- und Laptop-PCs investieren, überdenken Organisationen ihre laufenden Investitionen in traditionelle PCs. Dennoch schätzen Einkäufer von Unternehmens-PCs nach wie vor die Sicherheit und Leistung von Desktop-Computing-Lösungen. Ihrer Meinung nach helfen neue Formfaktoren wie Mikro-PCs dabei, die Produktivität von Mitarbeitern zu steigern und ein angenehmes technisches Arbeitsumfeld zu schaffen, dass Ihnen mindestens so wichtig wie eine hohe Sicherheit ist. Dell beauftragte Forrester Consulting mit der Durchführung einer kundenspezifischen Studie mit 103 Entscheidungsträgern und Influencern aus den Bereichen Business und IT-PC in Nordamerika. Erfahren Sie mehr über Dell Lösungen in Zusammenarbeit mit Intel®.
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Dell EMC EMEA
Published By: Dell PC Lifecycle     Published Date: May 18, 2018
Da die Mobilität von Mitarbeitern weltweit zunimmt und Unternehmen mehr in Tablet- und Laptop-PCs investieren, überdenken Organisationen ihre laufenden Investitionen in traditionelle PCs. Dennoch schätzen Einkäufer von Unternehmens-PCs nach wie vor die Sicherheit und Leistung von Desktop-Computing-Lösungen. Ihrer Meinung nach helfen neue Formfaktoren wie Mikro-PCs dabei, die Produktivität von Mitarbeitern zu steigern und ein angenehmes technisches Arbeitsumfeld zu schaffen, dass Ihnen mindestens so wichtig wie eine hohe Sicherheit ist. Dell beauftragte Forrester Consulting mit der Durchführung einer kundenspezifischen Studie mit 103 Entscheidungsträgern und Influencern aus den Bereichen Business und IT-PC in Nordamerika. Erfahren Sie mehr über Dell Lösungen in Zusammenarbeit mit Intel®.
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Dell PC Lifecycle
Published By: Fidelis Cybersecurity     Published Date: May 15, 2019
This report, conducted by SC Media and sponsored by Fidelis asked security leaders, decision makers and influencers what they were most concerned about, what their C-Suite was most concerned about, and what they’re doing (or planning to do) about it. As we start off 2018 it is clear that cybersecurity is ripe for transformation. The focus has shifted away from tactical technologies that provide more proverbial fingers in the dam and towards a strategic approach that focuses on delivering quantifiable improvement to the effectiveness and efficiency of security operations. Download this a research report to: See what executives and boards of directors care most about. See the top obstacles, gaps and concerns faced by security leaders. See where we are on the road to cyber maturity, as reported by your peers. See when security professionals prefer tactical approaches and when they prefer strategic plans.
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Fidelis Cybersecurity
Published By: Forcepoint     Published Date: Jun 06, 2019
In today’s average large enterprise, more than 1,000 cloud applications may be in use—whether sanctioned or unsanctioned by IT. But traditional security technologies can’t adequately address the inevitable security and compliance challenges that follow. The Cloud Access Security Broker (CASB) is an emerging security technology that specifically addresses the data protection challenges and other associated threats that come with the cloud. Based on results from an in-depth survey of decisions makers and influencers with CASB deployment experience, this Osterman Research whitepaper: Analyzes the core drivers behind CASB adoptions Provides guidance in how to demonstrate need for CASB technology in a particular organization Identifies features and functionality to consider when evaluating CASB solutions
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Forcepoint
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Learn from industry leaders on how to maximize omni-channel fulfillment, eliminating unnecessary costs and optimizing souring decisions. Read this ebook to learn about: How changing customer expectations require anywhere, anytime fulfillment of their orders and what this means for retailers How you can manage the rising cost and complexity of these increasing demand How AI technology can help you identify, and therefore minimize these costs, and determine the best sourcing decisions
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omni-channel, order management, sourcing, fufillment
    
Group M_IBM Q1'18
Published By: Group M_IBM Q418     Published Date: Nov 20, 2018
Understanding how to optimize Omni-Channel Order Management is key to your business’ success. Today, consumers want seamless possibilities for selecting and receiving new products and services. Intelligent order management systems allows brands and retailers to make informed decisions on how to profitably satisfy customer expectations. It’s not just about understanding what you are offering in the present, but transparency and greater understanding of each aspect that impacts your inventory, fulfillment network, and capability to deliver across your channels.
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Group M_IBM Q418
Published By: IBM     Published Date: Sep 11, 2014
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical user spends two hours per day working in the corporate email system and sends or receives a median of 130 emails per day.
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email, e-commerce, email management
    
IBM
Published By: Maxwell Systems     Published Date: Sep 11, 2013
Learn how to power the transition to profitable growth by committing to change while also understanding the true value of key influencers, the impact of training, and how to secure buy-in from team members.
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profit, construction, best practices
    
Maxwell Systems
Published By: Navisite- A Time Warner Cable Company     Published Date: Jul 01, 2013
In recent years, IT has seen a fundamental shift toward always-on capabilities for anywhere, anytime productivity. The Cloud has taken center stage as one of the largest influencers of IT decision making, modifying company operations, impacting enterprise finances, and incorporating into profit engines.
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navisite, daas, it decision makers, impacting enterprise finances, profit engines, business technology
    
Navisite- A Time Warner Cable Company
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
    
Olapic
Published By: Oracle     Published Date: Jan 07, 2014
Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This social data (when aggregated with enterprise CRM data) reveals a more complete picture and understanding of customers.
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social crm social roi, social media analytics, cmo and cio collaboration, socially enabled enterprise, social business, social data, social marketing, social media management, social relationship management, marketing and technology collaboration, cmo and cio relationship, customer insight, customer experience, knowledge management
    
Oracle
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The need for social media intelligence (SMI) has increased during recent years as social media adoption rates and the number of social media sites that b-to-b organizations must track have grown. Organizations require reliable SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.
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social, sirius decisions, smi, b2b, b-to-b, smi, influencers, marketing strategy, social marketing, social listening, analyst report, social business, socially enabled enterprise, marketing cloud
    
Oracle Social Cloud
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