market development

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Published By: 6th Sense Analytics     Published Date: Sep 18, 2007
Jake Sorofman, Vice President of Marketing for 6th Sense Analytics interviews Rusty Weston, editor in chief of CMP Media’s Global Services magazine, a premier publication focusing on the trends of off-shoring and outsourcing. The discussion focuses on the trend of globally distributed software development.
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offshore, offshoring, outsource, outsourcing, cost, costs, cost savings, spend management, spending, cost efficient, 6th sense
    
6th Sense Analytics
Published By: Aconex     Published Date: Jun 18, 2008
Over the past three years there has been a sharp rise in the number of mega projects in boom markets such as the Middle East, and Asia. This has presented the opportunity for US firms to play a leading role in some of the most ambitious construction developments ever undertaken.
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construction, collaboration, project management, aconex, knowledge management
    
Aconex
Published By: Acrolinx     Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
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global content impact index, brands, web pages, analysis, content marketing, roi
    
Acrolinx
Published By: Act-On     Published Date: Apr 29, 2016
Top-performing marketing leaders understand the need to allocate their time and resources across the entire spectrum of marketing, acknowledging that an effective marketing strategy goes well beyond just driving demand for sales.
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marketing, business development, sales, business practices
    
Act-On
Published By: Adecco     Published Date: Sep 25, 2017
Until recently, the waterfall methodology of development and deployment had taken a strategic hold in the majority of enterprises. Enterprises have moved into the world of Agile, where different concepts are leveraged and the development process is handled in a completely different fashion. Agile development ideologies are proving to be a better way to deal with rapidly changing objectives and speeding the time-to-market for business applications, services and other customer- (or internal-) facing offerings. The ideas behind Agile extend beyond basic application development, and can benefit numerous projects by improving the process to achieve deliverables and garner improved productivity.
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agile, agile development, development process, waterfall, app
    
Adecco
Published By: Adobe     Published Date: May 15, 2014
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.
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adobe, web design, responsive web design, brand awareness, customer engagement, web analytics, smartphone, tablet, online marketing, web experience, web presence, roi, conversion rates, traffic, web development
    
Adobe
Published By: Adobe     Published Date: Sep 10, 2014
Mobile apps drive up to 4-times longer engagement than mobile sites, but mobile application development platforms (MADP) have mainly been focused on developers, making personalization and adjustments difficult for marketers. Adobe has changed that. Gartner recently evaluated the top MADP vendors, across a variety of criteria, including Completeness of Vision and Ability to Execute, and named Adobe a Leader in their Magic Quadrant for Mobile Application Development Platforms report. We help marketers and developers work together more efficiently, giving marketers an easy way to make, manage, measure, and monetize their mobile apps, so developers have more time to create rich app features.
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mobile apps, madp, platform development
    
Adobe
Published By: Applico, Inc.     Published Date: Sep 20, 2013
The recent iOS7 release marks the single biggest change to the iOS ecosystem since the original iPhone was released. Download this whitepaper to find out the most important things you need to know about the upgrade and how your mobile apps will be impacted.
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mobile strategy, mobile design, mobile product development, mobile engineering, ios7 upgrades, mobile marketing, mobile innovation, mobile-connected solutions, mobile consulting, ios7 strategy, ios7 consulting, ios7 strategy, ios7 consulting, ios7 marketing, ios7 design, ios7 engineering, ios7 development, ios mobile strategy, mobile app development, mobile app strategy
    
Applico, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.
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aprimo, marketing operations, financial visibility, marketing resource management, it management, knowledge management
    
Aprimo, Inc.
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
As enterprises work to replicate the development agility of internet companies and innovate in highly competitive markets, application development has grown increasingly complex. The large, monolithic codebases that traditionally power enterprise applications make it difficult to quickly launch new services. Siloed and potentially distributed development and operations teams present organizational alignment problems. On top of this, users are more demanding than ever – enterprises need to scale effectively and monitor deployments to ensure customers are provided with high performance and a consistent experience. Of course, all this needs to be done while providing always-on service availability.
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microservices, mongodb, optimization, applications, astute
    
AstuteIT_ABM_EMEA
Published By: Atlassian     Published Date: Feb 29, 2016
In this article, we’ll discuss how Git benefits each aspect of your organization, from your development team to your marketing team, and everything in between. By the end of this article, it should be clear that Git isn’t just for agile software development—it’s for agile business.
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Atlassian
Published By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
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digital marketing, video content, online video presence, custom video portal
    
Brightcove
Published By: BrightWave Marketing     Published Date: Mar 13, 2008
Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
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brightwave, email design, email marketing, philanthropy, fund raising, fund raiser, alumni, alumnus, university, college
    
BrightWave Marketing
Published By: Bronto     Published Date: May 18, 2017
With a growing number of marketing application available, marketing terms are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams provide the critical support and services you'll need along the way.
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bronto, integration, e-commerce, marketing automation, platforms, internet retailers, business growth, revenue generation, buzzwords, solutions
    
Bronto
Published By: Bronto     Published Date: Jul 10, 2017
With a growing number of marketing applications available, marketing teams are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Gartner’s 2016-2017 CMO Spend Survey found that marketing departments are spending 38% of their tech budgets on external development services and cross-charges from internal IT teams. Strategic marketing and IT leaders are looking for ways to streamline technology and eliminate solutions that limit integrations and scalability. It’s important to look at the resources required to maintain the marketing applications you use and compare them to other options available in the marketplace. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams pro
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marketing automation, commerce, gartner, integration, scalability
    
Bronto
Published By: CA Technologies     Published Date: Mar 21, 2014
This study of 1,300 senior IT decision-makers worldwide proves IT leaders recognize they must change how their organizations work to accelerate time to market, improve software quality, speed application development and meet growing customer demand.
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devops, software, it automation, visualization, application
    
CA Technologies
Published By: CA Technologies     Published Date: Mar 21, 2014
This study of 1,300 senior IT decision-makers worldwide proves IT leaders recognize they must change how their organizations work to accelerate time to market, improve software quality, speed application development and meet growing customer demand.
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devops, software, it automation, visualization, application
    
CA Technologies
Published By: CA Technologies     Published Date: Mar 21, 2014
This study of 1,300 senior IT decision-makers worldwide proves IT leaders recognize they must change how their organizations work to accelerate time to market, improve software quality, speed application development and meet growing customer demand.
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devops, software, it automation, visualization, application
    
CA Technologies
Published By: CA Technologies     Published Date: Mar 21, 2014
This study of 1,300 senior IT decision-makers worldwide proves IT leaders recognize they must change how their organizations work to accelerate time to market, improve software quality, speed application development and meet growing customer demand.
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devops, software, it automation, visualization, application
    
CA Technologies
Published By: CA Technologies     Published Date: Mar 21, 2014
This study of 1,300 senior IT decision-makers worldwide proves IT leaders recognize they must change how their organizations work to accelerate time to market, improve software quality, speed application development and meet growing customer demand.
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devops, software, it automation, visualization, application
    
CA Technologies
Published By: CA Technologies     Published Date: Sep 11, 2014
This study of 1,300 senior IT decision-makers worldwide proves IT leaders recognize they must change how their organizations work to accelerate time to market, improve software quality, speed application development and meet growing customer demand.
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devops, software, it automation, visualization, application, software development, business technology
    
CA Technologies
Published By: CA Technologies     Published Date: Jun 03, 2015
"Enterprises that depend heavily on IT to deliver services to customers are constantly driven by market pressures to better develop and release new software features to meet growing demands. Facilitating the collaboration between development and IT operations and bringing application to market faster with high quality are crucial to today’s business success. This solution brief provides insights into the DevOps movement, why it matters and how you can cross the chasm to achieve better collaboration to deliver business value rapidly. You’ll learn how CA Technologies solutions for DevOps bring your portfolio of IT technology forward in a cadence of faster, more predictable releases, letting you confirm the results of each phase of the software life cycle toward positive business outcomes."
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CA Technologies
Published By: CA Technologies     Published Date: Jun 03, 2015
The complexity and high level of integration inherent in SAP environments can make development especially challenging and increase the time required to bring solutions to market. Persistent development and test challenges include unavailable systems, inability to accurately model performance and complex test data requirements. By employing service virtualization to model the core business logic in SAP systems and integrations, teams can free themselves of these constraints, leading to faster build and test cycles, better quality and lower cost.
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CA Technologies
Published By: CA Technologies     Published Date: Jun 03, 2015
"The research shows DevOps delivers 18% faster time-to-market and 19% better app quality/performance. The application economy is motivating leaders to make critical changes across IT and the business, one of the most significant being the adoption of DevOps. For enterprise IT organizations who need to accelerate delivery of apps and provide customers with higher-quality software, faster, DevOps–with its focus on collaboration across IT domains from development to delivery–is increasingly the answer."
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CA Technologies
Published By: CA Technologies     Published Date: Jun 03, 2015
"Are dev and test constraints holding back your digital transformation? Today, just about all businesses are scrambling to add digital components to their products and services with the hopes of capturing—and maintaining—the interest of an increasingly demanding customer base. As you undergo this digital transformation, your IT teams face tremendous pressure to not only develop innovative new experiences, but do so at an accelerated rate—lest competitors beat you to market with the next big thing. Take a new approach to solving the familiar challenge of doing more with less—and doing it faster than ever before -- remove the constraints holding you back. At its core, Service Virtualization is all about removing constraints within the SDLC by simulating dependent systems, services and behaviors. In order to understand the true depth and breadth of this concept, however, it helps to see how Service Virtualization can be utilized in different development scenarios.
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CA Technologies
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