online business

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Published By: Acquia     Published Date: Feb 26, 2015
With Lush’s in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel. Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales. Download this case study today to discover what Lush Cosmetics did to transform their online business.
Tags : 
commerce, content and commerce, integration, cosmetics, increasing conversions, site content, content integration, online sales, acquia
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
Tags : 
commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia
Published By: Act-On     Published Date: Aug 18, 2014
Your clients are doing more online marketing – and they expect you to help and guide them. Learn how you can use marketing automation tailored for agency needs to help your clients succeed – and to grow your business. Discover the nine essentials on how marketing automation for agencies can give you a sharper competitive edge.
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act-on, marketing, online, agency, automation
    
Act-On
Published By: Adobe     Published Date: Feb 02, 2011
Dissatisfied Customers Take Their Money Elsewhere. View this complimentary analyst paper on best practices for customer experience management.
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adobe, online customer experience management, loyalty, business buying process, user experience
    
Adobe
Published By: Adobe     Published Date: Mar 14, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, chief marketing officers, cmo
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
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adobe, econsultancy, media optimisation report, effective optimisation, media mix, tactical objectives, complex media landscape, consumer buying patterns, digital media, optimisation of media activity, online display, paid research, campaign performance, business imperatives, disparate ownership, outsourced to agency
    
Adobe
Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
Tags : 
adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
    
Adobe Systems, Inc.
Published By: ADP     Published Date: Oct 14, 2014
In July and August 2014, the ADP Research Institute®, a specialized group within ADP®, conducted an online survey of more than 750 owners and executives at companies with 50-999 employees. The Midsized Business Owners Study is now in its third year. Midsize businesses often struggle between operating like a smaller business but having to abide by the same regulations as larger corporations. Download this case study to learn how midsize business are dealing with their three greatest concerns right now: healthcare benefit costs, the Affordable Care Act, and the level of government regulations.
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adp, midsize business, healthcare benefit costs, affordable care act, government regulations, adp research institute, midsized business owners study
    
ADP
Published By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
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holiday planning, retail, black friday, social media, mobile
    
AdRoll
Published By: Akamai     Published Date: Mar 08, 2017
In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data, customer engagement, video, online video, online video strategy, viewer behaviour
    
Akamai
Published By: Akamai Technologies     Published Date: Sep 27, 2016
Akamai makes online business fast, reliable and secure. We earned our global reputation by building the world’s fastest and largest cloud-enabled delivery platform, which is backed by the most scalable, distributed security solution available. Learn about the security solutions that help protect companies in every industry be secure online.
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akamai, cloud security, cloud security solutions, cybersecurity, cloud, cloud delivery platform, networking, knowledge management, business technology
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data optimization, audience engagement, business strategies, customer engagement, business potential
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
The gaming industry continues to grow rapidly, and it is projected to grow another 30% in the next three years1 . Online gaming is driving this growth as the industry is making a seismic shift from disk to digital. This shift comes with an abundance of opportunities and challenges, as digital gaming makes it easier than ever to get games into the hands of more players, in more places, in less time. TechValidate Research surveyed 131 Akamai Technologies, Inc. customer accounts to find out more about how gaming companies are innovating the marketplace and the challenges they need to overcome in order to do so. The results show the importance of web security, that acquiring and retaining new users is the biggest business challenge companies are facing, and that mobile is taking over as the most popular gaming platform.
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techvalidate, gaming industry, online gaming, akamai gaming, gaming growth
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 11, 2017
There are many reasons why bots pose the most complicated threat to your online business - access to pools of IP addresses, ability to stay under the radar, highly persistent. Read what you need to know to stay in the know.
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credential stuffing, ip security, threat protection
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 12, 2017
Online images used to be simple. In the past, they weren’t the focal point of a page — there were only a handful of images on a given page and all users were viewing online images on a desktop with dial-up. That has all changed. Today’s web pages are dynamic, filled with images and viewed by end users on different devices with varying connectivity. As audience expectations for rich web experiences have grown, so has the requirement to deliver increasingly image-heavy web applications. The problem? The cost and complexity of creating, storing, and delivering web images tailored for every device poses a significant challenge for businesses, but failing to address the increasing diversity across devices and networks will lead to a poor and inconsistent user experience. Current solutions don’t solve this problem completely.
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cloud image management, online images, web applications, devices, web experience
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 13, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : 
performance, testing, retail, websites, applications, retailers, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 13, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : 
monitor, optimize, validate, digital, experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : 
monitor, optimize, validate, digital, experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : 
performance, testing, retail, websites, applications, retailers, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : 
performance, testing, retail, websites, applications, retailers, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : 
monitor, optimize, validate, digital, experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : 
monitor, optimize, validate, digital, experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : 
performance, testing, retail, websites, applications, retailers, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : 
monitor, optimize, validate, digital, experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : 
performance, testing, retail, websites, applications, retailers, ecommerce
    
Akamai Technologies
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