purchase decision

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Published By: Uberall     Published Date: Oct 08, 2018
Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy consumers research online for nearby stores, go in-store to buy, and often leave a review about their experience. In turn, those reviews influence the purchasing decisions of your future customers. This makes it crucial for businesses to have a voice in those conversations, monitoring and responding to reviews and comments.
Tags : 
customer, store, consumer, business, read-to-buy, local marketing, reputation management
    
Uberall
Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
Tags : 
offerpop, retail marketing, customer engagement, consumer data, marketing solutions
    
Wyng
Published By: Zebra Technologies     Published Date: Sep 12, 2018
Today’s brick and mortar retailers must tackle myriad challenges in an era of industry transformation, increased customer expectations and a highly-competitive landscape. The vast majority are facing these hurdles head-on, with particularly dogged efforts toward reaching omnichannel excellence: For example, according to Zebra Technologies’ 2017 Retail Vision Study, 90% of retailers plan to have an omnichannel practice in place by 2021, through options such as Buy Online, Pick Up in Store (BOPIS) or Click & Collect. It has become clear, however, that for these omnichannel efforts to succeed, inventory visibility and accuracy (ideally 90% or more, according to the Retail Vision Study) is more important than ever — to provide consumers with the easiest path to purchase and retailers with the most efficient way to fulfill. Accurate inventory is the foundation upon which all the other pillars of retail can be built, so retailers can react quickly and make smart decisions about their busines
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Zebra Technologies
Published By: Zuberance     Published Date: Oct 11, 2010
Marketers are spending money in all the wrong places. A recent Harvard Business Review article highlights the need for marketers to shift their focus from paid media spend to driving Advocacy in order to align with the changing nature of consumer engagement and purchase decisions.
Tags : 
zuberance, roi, paid media, rich media, advocacy, wom, impressions, sales value
    
Zuberance
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