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Published By: Adobe     Published Date: Jul 31, 2013
This paper compares some of the issues to consider when evaluating app production platform like Digital Publishing Suite, versus custom app development.
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digital publishing, mobile strategies, app development, dps apps
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
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mobile marketing, mobile trends, mobility
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Business leaders need to be intimately involved in developing "big data" strategies for their companies. In this White Paper, we investigate several business-related strategy components that are crucial to success.
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big data, big data strategy
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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online video, online video marketing, digital marketing strategies, video marketing
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.
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content management, customer experience management, web content management
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.
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customer experience management, social media data, web trends and analytics
    
Adobe
Published By: Adobe     Published Date: Sep 19, 2013
Earning top rankings in both strategy and market presence, Adobe AudienceManager was named a leader in data management platforms in the Forrester Wave™: Data Management Platforms report for Q3 2013.
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adobe, media optimizer, data management, platforms, technology, audience delivery, marketing
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2013
Download this case study to learn how SPAR Austria, a leading food retail company enhanced their digital marketing strategies by leveraging the powerful content management and publishing capabilities of Adobe Experience Manager.
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Adobe
Published By: Adobe     Published Date: Nov 07, 2013
SPAR Austria Information and Communication Services taps powerful content management and publishing capabilities in Adobe Experience Manager to enhance digital marketing strategies
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adobe, spar, business services, integrated online experiences, spar austria, leading food retail, household consumer goods, multichannel marketing strategy, web content management, adobe experience manager, adobe marketing cloud, the cloud, ionteractive web experiences, creating engagement, store experience online, sap integration, product content management
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Mobile platforms will act as a catalyst for the next generation of connected experiences. In particular, smart apps connected to products and CRM systems will emerge. In 2013, leading marketers will anticipate the longer-term mobile disruption and shift from tactical efforts to more transformative mobile strategies.
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adobe, forrester, mobile trends, interactive marketing professionals, marketing control, mobile platforms, crm systems, transformative mobile strategies, consumer behavior, ubiquity drive, mobile mind shift, mobile momentum, scaled-up investments
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
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adobe, econsultancy, media optimisation report, effective optimisation, media mix, tactical objectives, complex media landscape, consumer buying patterns, digital media, optimisation of media activity, online display, paid research, campaign performance, business imperatives, disparate ownership, outsourced to agency
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
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adobe, emarketer, worldwide social network ad spending, advertising spending, ad spending, incorporated ad spending, social networks, ad revenues, ad targeting, target audiences, social media audience, spend forecast, it management
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Advanced management and tracking in Adobe Social helps Sky Bet drive revenue through timely delivery of targeted high-impact social campaigns.
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adobe, skybet, success story, advanced management, adobe social, drive revenue, traditional digital marketing, drive new customers, content strategy, audience engagement, minimize cost, minimize complexity, social marketing initiatives, integrate data easily, effective customer bonds, streamline moderation, social properties, interaction data, gain traffic, social customer service
    
Adobe
Published By: Adobe     Published Date: Nov 25, 2013
Without document classification in play, it's impossible to know what to protect. The mobile ecosystem makes workers infinitely more productive, which is one reason that it won’t go away. This white paper explores the question: How can IT govern and protect content in such ad hoc and semi-structured environments? Please download whitepaper to learn more.
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document, document classification, document security, mobile, mobile workforce, cloud-based, mobile, mobile ecosystem, it governance, semi-structured environments, sensitive documents, corporate liabilities, enterprise, enterprise solutions, networking, business technology
    
Adobe
Published By: Adobe     Published Date: Nov 25, 2013
In this paper, we explore the IT management environment. How can you integrate document solutions across desktops, mobile apps, and the cloud to better meet business demands, without creating so much complexity that it causes IT to suffer? Please download to learn more.
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it management environment, document integration, document security, mobile, mobile apps, personal devices, define data, mobile workforce, enterprise networks, sensitive documents, productivity ecosystem, lockdown, document solutions, cloud, cloud-based, hybrid it, enterprise mobility, networking, business technology
    
Adobe
Published By: Adobe     Published Date: Jan 21, 2014
Discover this year’s biggest social marketing trends in our Social Intelligence Report. You’ll learn where the greatest opportunities are in paid, earned, and owned social—and you’ll discover new tools and strategies for building stronger engagement and better results.
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social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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forbes, adobe, mobile marketing, mobile applications, apps. mobile apps, digital marketing, customer engagement, marketing strategy, content management
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
San Diego County District Attorney’s Office accelerates Juvenile Court proceedings using Adobe® Acrobat® Pro in Microsoft SharePoint environment.
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adobe, adobe acrobat pro, file management, software, data management, electronic documentation, paperless processing, pdf documents, it management
    
Adobe
Published By: Adobe     Published Date: Mar 05, 2014
Adobe has an exceptional understanding of, and a vision for, campaign management technology. We’ve drawn from our experience to create this document to help you better differentiate the myriad of solutions on the market. This guide provides a comprehensive list of questions and criteria to help companies evaluate campaign management solutions
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adobe, technology, marketing, cmo, campaign management, customer, data, solutions, strategy, analytics
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
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adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing, online advertising, internet marketing, media mix, forecasting, social engagement
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
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adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement, employee processes, mobile strategy
    
Adobe
Published By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
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trends in integrated marketing, quarterly digital intelligence
    
Adobe
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