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Published By: Aberdeen - youSENDit     Published Date: Sep 14, 2011
YouSendIt is a Web-based secure digital file delivery company, which lets users securely send, receive and track files on demand. It is an alternative to sending large e-mail attachments, using FTP, and sending CDs or DVDs or tape or USB flash drive via Sneakernet. The sender can enter the recipients' e-mail addresses, attach the file and send it; the recipients receive an e-mail notification with a URL that lets them download the file.
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yousendit, dortch, large content, file sending, marketing, technology, data management, email security
    
Aberdeen - youSENDit
Published By: Act-On     Published Date: Apr 29, 2016
Subject lines can be one of the most important elements of your email program. It’s your first (and maybe your last) impression on your recipients. It’s what determines your email response and engagement. However, many marketers will spend far more time on the content of the email and ignore the importance of the subject line. After all, an awesome email is worthless if it’s never seen. That’s why it’s so important to know how to create amazingly effective subject lines that will get your email opened.
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effectiveness, best practices, business optimization, response, engagement
    
Act-On
Published By: Adobe     Published Date: Mar 21, 2017
On 3 May 1978, Gary Thuerk sent an e-mail that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass e-mail inviting recipients to one of two West Coast product demos for a new line of computers.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
At 12:33 EDT on May 3, 1978, Gary Thuerk sent an email that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass email inviting recipients to one of two West Coast product demos for a new line of computers.1
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Adobe
Published By: Blue Valley Telemarketing     Published Date: Sep 12, 2016
Download this eBook to learn how Telemarketing is perfectly paired with other forms of distribution to proactively assure that your content reaches your target audience at the right time and is of value to recipients.
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telemarketing, lead generation, sales pipeline, social media, content management
    
Blue Valley Telemarketing
Published By: Campaigner     Published Date: Jan 08, 2007
This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient’s inbox; and the simple tactics that you can implement to avoid these obstacles.
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email deliverability, email marketing, email, email filtering, customer reach, customer relationship management, got corp, got corporation
    
Campaigner
Published By: Gold Lasso     Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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personalization, newsletter design, content personalization, return on investment, email marketing, ebusiness, ecommerce, e-commerce
    
Gold Lasso
Published By: LockLizard     Published Date: Dec 08, 2008
In any enterprise there is information that has to be kept secret, but must be distributed, and therefore has to be identified with any recipient in the event that it is ‘leaked.’  This white paper addresses two examples of this requirement (boardroom secrets and mergers and acquisitions), and shows how to identify solutions that meet business needs for document protection and secure file sharing.
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drm solutions, locklizard, document protection, secure file sharing
    
LockLizard
Published By: Mimecast     Published Date: Jul 15, 2019
The Mimecast Supervision solution enables compliance personnel to systematically review and discover targeted data among the volume of communications organizations face today. Integrated with the industry leading Mimecast Cloud Archive, users can facilitate an auditable, managed supervision review process, flexible to meet the needs of the business while utilizing a scaleable, immutable SEC 17A-4 validated and tamper proof archive with guaranteed 7 second SLA search capabilities. To reduce the number of false positives in sampling data, targeted detection rules can focus on specific senders/recipients and to accelerate the process. In addition, queues can be configured with an upper limit upon which to be populated with email. This helps limit the amount of email a reviewer must go through while still identifying risk. Today’s supervision demands require reviewers to be highly productive.
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Mimecast
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability
    
Neolane, Inc.
Published By: Port25 Solutions     Published Date: Mar 09, 2012
One advanced new feature is the ability to extend to allow setting priorities to each recipient in the email queue. We call this feature Queue Prioriztion. It now has the ability in PowerMTAT to set the priority of a recipient of set of recipients.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting
    
Port25 Solutions
Published By: PulseConnect     Published Date: Sep 04, 2012
It's easy to assume that automated emails don't require a lot of work on your part because, well, they're automated. In reality, automated emails require some careful thought and planning to successfully trigger messages that best connect with your recipients...and don't end up in their spam folder.
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email marketing, email automation, conversion rates, email targeting
    
PulseConnect
Published By: Sage EMEA     Published Date: May 31, 2019
Effective October 2019, HMRC is introducing new legislation which shifts the VAT liability from the supplier to the end recipient of services in the construction industry. Don’t delay. Get your business ready with Sage and our construction-specific partners Eque2.
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Sage EMEA
Published By: Silverpop     Published Date: Jan 20, 2007
In the early days of email, online marketers would happily shoot a thousand arrows in the hopes of hitting a lone bull’s eye. But in a channel long since overrun by spam and irrelevant marketing messages, marketers have turned to advanced techniques and technology to ensure their messages are delivered, anticipated and welcomed by recipients.
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email vendors, vendors, email marketing, email management, vendor selection
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
"From" names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective "From" name, key factors that affect subject lines, and how mobile and social are changing the game.
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silverpop, email, marketing, mobile, social media
    
Silverpop
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession
    
Silverpop Engage B2B
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